Alcoholic
Alcoholic Drinks

Alcoholic Drinks in Ukraine

Ukraine

Euromonitor International's Alcoholic Drinks in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 152  |  Publication date: Sep 2007
Cost: 
GBP950.00

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Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Developing drinking culture moves purchases more upmarket

In 2006, consumer expenditure on alcoholic drinks saw a further increase in Ukraine. The main factors behind the growth were rising disposable consumer incomes and the developing drinking culture. People are opting for more diverse alcoholic drink varieties. It is not just the traditional beer, wine, brandy or vodka that are seeing further sales increases, but also more expensive imported offerings. Such “luxurious and exotic” alcoholic drinks as whisk(e)y, cognac, tequila and liqueurs made more frequent appearances in Ukrainian households, with this trend the strongest in the big cities.

Beer recorded unexpected growth

In spite of its seemingly established nature, beer proved to be particularly dynamic in 2006, with the strongest sales growth. The drink remains a favourite among Ukrainians. It appeals due to its taste, quality and constant innovations from leading manufacturers. Beer’s success is attributed not only to its low alcohol content, which makes it a suitable drink for hot weather, but also to its image of naturalness. The failure of its main competitor, RTDs, with its image of having artificial ingredients playing a significant role in this, proves this point. Riding on the wave of consumer income growth, premium beer varieties are also becoming very popular among consumers.

Rising demand for premium spirits

In line with higher volume consumption rates, value sales of spirits also advanced dynamically. Premiumisation started to characterise a number of product areas in spirits, with the trend particularly characteristic of vodka and brandy. With the drinking culture developing, industry experts observed consumers opting for high-quality drinks. Cheap spirits generally scare off customers, who associate low price with counterfeit alcoholic drinks. As a result, the share of illegal spirits keeps on declining, both in locally-produced spirits and imported alcoholic drinks.

Local companies control alcoholic drinks

At the end of the review period the assortment of alcoholic drinks available in Ukraine embraced a range of locally-produced and imported varieties. Domestic drinks determine sales overall, and the share of imported drinks is not significant in the product areas that have a long-standing presence in the country. Generally, these are locally-produced beer, wine, RTDs, brandy and vodka. However, domestic production often has foreign involvement, which is especially true of beer, where such giants as InBev and BBH determine the product area’s sales. Foreign investment has proved to be a good means for local companies to gain leading positions in alcoholic drinks overall.

Forecast period to see continued growth as per capita consumption is still low

Forecast sales of beer will be strongly concomitant with the economic development of Ukraine. As long as consumer incomes reach appropriate levels customers will eagerly follow Western European lifestyles, spending more on previously unnecessary drinks. Drinking culture will result in people buying a wider range of drinks, rather than opting for the most familiar varieties such as beer, wine and vodka. Current low per capita consumption of alcoholic drinks will be a strong factor, meaning that established product areas will also keep on growing under this scenario. Improving living standards will result in the expansion of the distribution of premium imported drinks, which will be not only be distributed in big cities but will also penetrate into smaller cities and towns nationwide.

Table of contents

ALCOHOLIC DRINKS IN UKRAINE : MARKET INSIGHT

EXECUTIVE SUMMARY

Developing drinking culture moves purchases more upmarket

Beer recorded unexpected growth

Rising demand for premium spirits

Local companies control alcoholic drinks

Forecast period to see continued growth as per capita consumption is still low

ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS

Economic growth in 2006 provides strong foundation for rising demand

Value sales growth beating volume sales increases – prices climbing

Market legalisation characterises Ukrainian alcoholic drinks

On-trade sales further boosted by rapid growth of on-trade channel

Wine culture to emerge, despite shortcomings of domestic produce

Specialist Retailers

Market Merger and Acquisition Activity

Summary 1 Speculated Merger and Acquisition Activity 2006-2007

MARKET DATA

Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006

Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006

Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006

Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006

Table 5 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005

Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006

Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006

Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006

Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006

Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006

Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006

Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011

Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011

Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011

Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006

APPENDIX

Legislation

Taxation and Duty Levies

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2005

Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2005

Table 19 Selling Margin of a Typical Beer Brand 2006

Table 20 Selling Margin of a Typical Wine Brand 2006

Table 21 Selling Margin of a Typical Spirits Brand 2006

Operating Environment

Price Band Methodology

Summary 2 Lager by Price Band 2005

Published Data Comparisons

DEFINITIONS

LOCAL COMPANY PROFILES - UKRAINE

KHORTYTSYA LGZ - ALCOHOLIC DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Khortytsya LGZ: Key Facts

Summary 4 Khortytsya LGZ: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 5 Khortytsya LGZ: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 6 Khortytsya LGZ: Competitive Position 2005

NEMIROFF UVK - ALCOHOLIC DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Nemiroff UVK: Key Facts

Summary 8 Nemiroff UVK: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 9 Nemiroff UVK: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 10 Nemiroff UVK: Competitive Position 2005

OBOLON ZAT - ALCOHOLIC DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Obolon ZAT: Key Facts

Summary 12 Obolon ZAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 13 Obolon ZAT: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 14 Obolon ZAT: Competitive Position 2005

OLIMP CORP - ALCOHOLIC DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Olimp Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 16 Olimp Corp: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 17 Olimp Corp: Competitive Position 2005

SARMAT ZAT - ALCOHOLIC DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Sarmat Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 19 Sarmat Group: Competitive Position 2005

SOYUZ-VICTAN TOV - ALCOHOLIC DRINKS - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Soyuz-Victan TOV: Key Facts

Summary 21 Soyuz-Victan TOV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 22 Soyuz-Victan TOV: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 23 Soyuz-Victan TOV: Competitive Position 2005

BEER IN UKRAINE

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 22 Sales of Beer by Subsector: Total Volume 2001-2006

Table 23 Sales of Beer by Subsector: Total Value 2001-2006

Table 24 Sales of Beer by Subsector: % Total Volume Growth 2001-2006

Table 25 Sales of Beer by Subsector: % Total Value Growth 2001-2006

Table 26 On-trade vs Off-trade Sales of Beer: Volume 2001-2006

Table 27 On-trade vs Off-trade Sales of Beer: Value 2001-2006

Table 28 On-trade vs Off-trade Sales of Beer: % Volume Growth 2001-2006

Table 29 On-trade vs Off-trade Sales of Beer: % Value Growth 2001-2006

Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2005

Table 31 Beer Exports by Country of Destination: Total Volume 2001-2005

Table 32 Beer Exports by Country of Destination: Total Value 2001-2005

Table 33 Beer Imports by Country of Origin: Total Volume 2001-2005

Table 34 Beer Imports by Country of Origin: Total Value 2001-2005

Table 35 Company Shares of Beer by National Brand Owner 2001-2005

Table 36 Company Shares of Beer by Global Brand Owner 2001-2005

Table 37 Brand Shares of Beer 2002-2005

Table 38 Forecast Sales of Beer by Subsector: Total Volume 2006-2011

Table 39 Forecast Sales of Beer by Subsector: Total Value 2006-2011

Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2006-2011

Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2006-2011

CIDER/PERRY IN UKRAINE

HEADLINES

RTDS/HIGH-STRENGTH PREMIXES IN UKRAINE

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 42 Sales of RTDs/High-Strength Premixes by Subsector: Total Volume 2001-2006

Table 43 Sales of RTDs/High-Strength Premixes by Subsector: Total Value 2001-2006

Table 44 Sales of RTDs/High-Strength Premixes by Subsector: % Total Volume Growth 2001-2006

Table 45 Sales of RTDs/High-Strength Premixes by Subsector: % Total Value Growth 2001-2006

Table 46 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: Volume 2001-2006

Table 47 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: Value 2001-2006

Table 48 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: % Volume Growth 2001-2006

Table 49 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: % Value Growth 2001-2006

Table 50 RTDs/High-Strength Premixes Production, Imports and Exports: Total Volume 2001-2005

Table 51 Company Shares of RTDs/High-Strength Premixes by National Brand Owner 2001-2005

Table 52 Company Shares of RTDs/High-Strength Premixes by Global Brand Owner 2001-2005

Table 53 Brand Shares of RTDs/High-Strength Premixes 2002-2005

Table 54 Forecast Sales of RTDs/High-Strength Premixes by Subsector: Total Volume 2006-2011

Table 55 Forecast Sales of RTDs/High-Strength Premixes by Subsector: Total Value 2006-2011

Table 56 Forecast Sales of RTDs/High-Strength Premixes by Subsector: % Total Volume Growth 2006-2011

Table 57 Forecast Sales of RTDs/High-Strength Premixes by Subsector: % Total Value Growth 2006-2011

WINE IN UKRAINE

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 58 Sales of Wine by Subsector: Total Volume 2001-2006

Table 59 Sales of Wine by Subsector: Total Value 2001-2006

Table 60 Sales of Wine by Subsector: % Total Volume Growth 2001-2006

Table 61 Sales of Wine by Subsector: % Total Value Growth 2001-2006

Table 62 On-trade vs Off-trade Sales of Wine: Volume 2001-2006

Table 63 On-trade vs Off-trade Sales of Wine: Value 2001-2006

Table 64 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006

Table 65 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006

Table 66 Volume Sales of Still Red Wine by Price Segment 2004-2006

Table 67 Volume Sales of Still White Wine by Price Segment 2004-2006

Table 68 Volume Sales of Still Rosé Wine by Price Segment 2004-2006

Table 69 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006

Table 70 Sales of Still Red Wine by Grape/Varietal Type 2004-2006

Table 71 Sales of Still White Wine by Grape/Varietal Type 2004-2006

Table 72 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2006

Table 73 Sales of Still Red Wine by Quality Classification 2001-2006

Table 74 Sales of Still White Wine by Quality Classification 2001-2006

Table 75 Sales of Still Rosé Wine by Quality Classification 2001-2006

Table 76 Sales of Non-grape Wine by Type: Total Volume 2001-2006

Table 77 Sales of Non-grape Wine by Type: Total Value 2001-2006

Table 78 Sales of Non-grape Wine by Type: % Total Volume Growth 2001-2006

Table 79 Sales of Non-grape Wine by Type: % Total Value Growth 2001-2006

Table 80 Wine Production, Imports and Exports: Total Volume 2001-2005

Table 81 Wine Exports by Country of Destination: Total Volume 2001-2005

Table 82 Wine Exports by Country of Destination: Total Value 2001-2005

Table 83 Wine Imports by Country of Origin: Total Volume 2001-2005

Table 84 Wine Imports by Country of Origin: Total Value 2001-2005

Table 85 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005

Table 86 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005

Table 87 Brand Shares of Still Light Grape Wine 2002-2005

Table 88 Company Shares of Champagne by National Brand Owner 2003-2005

Table 89 Company Shares of Champagne by Global Brand Owner 2003-2005

Table 90 Brand Shares of Champagne 2003-2005

Table 91 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005

Table 92 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005

Table 93 Brand Shares of Other Sparkling Wine 2002-2005

Table 94 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2005

Table 95 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2005

Table 96 Brand Shares of Fortified Wine and Vermouth 2003-2005

Table 97 Company Shares of Non-grape Wine by National Brand Owner 2003-2005

Table 98 Company Shares of Non-grape Wine by Global Brand Owner 2003-2005

Table 99 Brand Shares of Non-grape Wine 2003-2005

Table 100 Forecast Sales of Wine by Subsector: Total Volume 2006-2011

Table 101 Forecast Sales of Wine by Subsector: Total Value 2006-2011

Table 102 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011

Table 103 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011

SPIRITS IN UKRAINE

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 104 Sales of Spirits by Subsector: Total Volume 2001-2006

Table 105 Sales of Spirits by Subsector: Total Value 2001-2006

Table 106 Sales of Spirits by Subsector: % Total Volume Growth 2001-2006

Table 107 Sales of Spirits by Subsector: % Total Value Growth 2001-2006

Table 108 On-trade vs Off-trade Sales of Spirits: Volume 2001-2006

Table 109 On-trade vs Off-trade Sales of Spirits: Value 2001-2006

Table 110 On-trade vs Off-trade Sales of Spirits: % Volume Growth 2001-2006

Table 111 On-trade vs Off-trade Sales of Spirits: % Value Growth 2001-2006

Table 112 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2006

Table 113 Sales of Gin by Premium/Super-premium Split 2004-2006

Table 114 Sales of Vodka by Premium/Super-premium Split 2004-2006

Table 115 Sales of Vodka by Flavoured vs Non-flavoured 2004-2006

Table 116 Spirits Production, Imports and Exports: Total Volume 2001-2005

Table 117 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2005

Table 118 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2005

Table 119 Vodka Production, Imports and Exports: Total Volume 2001-2005

Table 120 Gin Production, Imports and Exports: Total Volume 2001-2005

Table 121 Rum Production, Imports and Exports: Total Volume 2001-2005

Table 122 Liqueurs Production, Imports and Exports: Total Volume 2001-2005

Table 123 Company Shares of Spirits by National Brand Owner 2001-2005

Table 124 Company Shares of Spirits by Global Brand Owner 2001-2005

Table 125 Brand Shares of Spirits 2002-2005

Table 126 Forecast Sales of Spirits by Subsector: Total Volume 2006-2011

Table 127 Forecast Sales of Spirits by Subsector: Total Value 2006-2011

Table 128 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2006-2011

Table 129 Forecast Sales of Spirits by Subsector: % Total Value Growth 2006-2011

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