Alcoholic Drinks in Ukraine
Euromonitor International's Alcoholic Drinks in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 149 | Publication date: Mar 2009
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- Get insight into trends in market performance
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- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Alcoholic drinks accelerates boosted by premium varieties’ expansion
In 2008 alcoholic drinks in Ukraine continues to record double-digit growth rates, both in volume and value terms. Improving consumer living standards achieved through significantly rising incomes and active manufacturers’ investment in promoting alcoholic drinks consumption via advertisements and similar tools (beer in particular). Ukrainians also rely less on homemade wine and vodka, giving increasing preference to industrially made alcoholic drinks. Value sales are further boosted by the consumer shift to premium drinks varieties in the pursuit of high quality drinks with good organoleptic properties.
Rising costs lead to manufacturer losses and growth in AD prices
In 2008 alcoholic drinks manufacturers are facing rising production costs which involve not only energy and transportation costs but the cost of ingredients and distribution as well. Among the key factors that force manufacturers to lose profit and increase unit prices of their drinks are higher prices of grain, malt, wine materials and glass bottles. In spite of companies' readiness to work with lower profits, they are forced to increase prices on practically all alcoholic drinks varieties. Beer is one of the sectors which is anticipated to record double-digit price growth over 2008.
Domestically produced alcoholic drinks the most competitive
Ukrainian consumers enjoy a wide range of alcoholic drinks where the majority is coming from domestic manufacturers. In a number of cases, multinationals successfully operate in the country through local production established there. The process of mergers and acquisitions is also ongoing, and in 2008 a number of foreign players entered the market via buying local operators. Overall, in 2008 the lead in terms of volume sales is held by beer manufacturers, Sun InBev in particular. There is a clear trend of small players losing their positions as a result of big operators becoming increasingly competitive in terms of marketing and innovation activity.
Retail operators account for the bulk of alcoholic drinks sales
In Ukraine, alcoholic drinks are distributed through a number of channels the most important of which are supermarkets/hypermarkets, small grocery retailers, full-service restaurants and cafes/bars. Supermarkets/hypermarkets and full-service restaurants are noted for distributing the widest assortment of premium drinks; “exotic” varieties in particular (e.g., whiskey, gin, rum, champagne). The highest sales value is generally generated in big cities, especially Kyiv, where consumer incomes are several times higher than in rural areas. In the latter, economy and mid-price alcoholic drinks varieties have the biggest presence. At that, retail sales of alcoholic drinks dominate the overall market sales with the share of on-trade distribution being below 20%.
Alcoholic drinks consumption has room for future growth
Whilst per capita consumption of alcoholic drinks in Ukraine is significantly below not only that of developed markets but of neighbouring markets as well, the market holds good potential for the forecast period. Should the economy maintain positive growth rates which would translate into increased consumer spending power, Ukrainians will spend more on alcoholic drinks. With the development of the culture of alcoholic drinks consumption, among customers’ favourites will be beer and wine with the consumption of the major subsector, vodka, remaining stable. Further premiumisation of sales is also anticipated (in particular, the development of licensed beer, imported spirits consumption growth) which will drive value sales forward.
Table of contents
ALCOHOLIC DRINKS IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks accelerates boosted by premium varieties’ expansion
Rising costs lead to manufacturer losses and growth in AD prices
Domestically produced alcoholic drinks the most competitive
Retail operators account for the bulk of alcoholic drinks sales
Alcoholic drinks consumption has room for future growth
KEY TRENDS AND DEVELOPMENTS
Positive economic performance creates favourable conditions for AD
Alcoholic drinks rises in value
Trade balance of alcoholic drinks activates at the end of the review period
Tempting alcoholic drinks consumers
Specialist retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2007-2008
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008 (%)
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 4 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 5 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 6 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 7 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 12 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 13 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 14 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 15 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 16 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 17 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 18 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
ARTEMIVSK ZSHV ZAT - ALCOHOLIC DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Artemivsk ZShV ZAT : Key Facts
Summary 4 Artemivsk ZShV ZAT : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Artemivsk ZShV ZAT (Artyomovsk Winery): Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Artemivsk ZShV ZAT (Artyomovsk Winery): Competitive Position 2007
KHORTYTSYA LGZ - ALCOHOLIC DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Khortytsya LGZ: Key Facts
Summary 8 Khortytsya LGZ: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Khortytsya LGZ: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Khortytsya LGZ: Competitive Position 2007
KOKTEBEL ZAVOD MAROCHNYKH VYN TA KONYAKIV ZAT - ALCOHOLIC DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Koktebel Zavod Marochnykh Vyn ta Konyakiv ZAT: Key Facts
Summary 12 Koktebel Zavod Marochnykh Vyn ta Konyakiv ZAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Koktebel Zavod Marochnykh Vyn ta Konyakiv ZAT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Koktebel Zavod Marochnykh Vyn ta Konyakiv ZAT: Competitive Position 2007
SOYUZ-VICTAN TOV - ALCOHOLIC DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Soyuz-Victan TOV: Key Facts
Summary 16 Soyuz-Victan TOV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Soyuz-Victan TOV: Production Statistics 10 months 2007
COMPETITIVE POSITIONING
Summary 18 Soyuz-Victan TOV: Competitive Position 2007
STOLYCHNY KYIVSKY ZSHV ZAT - ALCOHOLIC DRINKS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Stolychny Kyivsky ZShV ZAT: Key Facts
Summary 20 Stolychny Kyivsky ZShV ZAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Stolychny Kyivsky ZShV ZAT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 22 Stolychny Kyivsky ZShV ZAT: Competitive Position 2007
BEER IN UKRAINE
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 23 Lager by Price Band 2008
Published data comparisons
SECTOR DATA
Table 19 Sales of Beer by Subsector: Total Volume 2003-2008
Table 20 Sales of Beer by Subsector: Total Value 2003-2008
Table 21 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 22 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 23 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 24 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 25 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 27 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 28 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 29 Beer Exports by Country of Destination: Total Value 2002-2007
Table 30 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 31 Beer Imports by Country of Origin: Total Value 2002-2007
Table 32 Company Shares of Beer by National Brand Owner 2003-2007
Table 33 Company Shares of Beer by Global Brand Owner 2003-2007
Table 34 Brand Shares of Beer 2004-2007
Table 35 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 36 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 37 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 38 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
CIDER/PERRY IN UKRAINE
HEADLINES
TRENDS
Production, Imports and Exports
PROSPECTS
RTDS/HIGH-STRENGTH PREMIXES IN UKRAINE
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 39 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 40 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 41 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 42 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 43 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 44 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 45 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 46 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 47 RTDS/High-strength Premixes Production, Imports and Exports: Total Volume 2002-2007
Table 48 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 49 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 50 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 51 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 52 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 53 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 54 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
WINE IN UKRAINE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
Published data comparisons
SECTOR DATA
Table 55 Sales of Wine by Subsector: Total Volume 2003-2008
Table 56 Sales of Wine by Subsector: Total Value 2003-2008
Table 57 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 58 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 59 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 60 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 61 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 62 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 63 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 64 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 65 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 66 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 67 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 68 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 69 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 70 Sales of Still Red Wine by Quality Classification 2003-2008
Table 71 Sales of Still White Wine by Quality Classification 2003-2008
Table 72 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 73 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 74 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 75 Wine Exports by Country of Destination: Total Value 2002-2007
Table 76 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 77 Wine Imports by Country of Origin: Total Value 2002-2007
Table 78 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 79 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 80 Brand Shares of Still Light Grape Wine 2004-2007
Table 81 Company Shares of Champagne by National Brand Owner 2004-2007
Table 82 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 83 Brand Shares of Champagne 2004-2007
Table 84 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 85 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 86 Brand Shares of Other Sparkling Wine 2004-2007
Table 87 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 88 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 89 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 90 Company Shares of Non-grape Wine by National Brand Owner 2004-2007
Table 91 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007
Table 92 Brand Shares of Non-grape Wine 2004-2007
Table 93 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 94 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 95 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 96 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN UKRAINE
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky Price band methodology
Published data comparisons
SECTOR DATA
Table 97 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 98 Sales of Spirits by Subsector: Total Value 2003-2008
Table 99 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 100 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 101 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 102 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 103 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 104 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 105 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 106 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 107 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 108 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 109 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 110 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 111 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 112 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 113 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 114 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 115 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 116 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 117 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 118 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 119 Liqueurs Production: Total Volume 2002-2007
Table 120 Company Shares of Spirits by National Brand Owner 2003-2007
Table 121 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 122 Brand Shares of Spirits 2004-2007
Table 123 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 124 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 125 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 126 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013