Alcoholic
Alcoholic Drinks

Alcoholic Drinks in Uzbekistan

Uzbekistan

Euromonitor International's Alcoholic Drinks in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 150  |  Publication date: Jun 2009
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GBP595.00

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Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Advantageous conditions of the investment climate and rich harvest benefit the market

The alcoholic drinks market in Uzbekistan is witnessing phenomenal changes in terms of solid foreign investment and excellent agricultural conditions. In particular, the beer category is enjoying foreign investment. The entry of such world-famous players as Baltic Beverages Holding AB (Carlsberg), Heineken NV and Efes Breweries International stimulated domestic beer in terms not only of production, but also in terms of marketing, distribution and other areas. As for wine, the government’s continuous support for horticulture and wine production saw its first results, and the wine category saw positive growth over the last couple of years of the review period.

Contraband and the parallel, black and grey markets are still powerful in spirits

Although wine and beer are enjoying developments in terms of domestic production, spirits is experiencing challenges from imported products. Large amounts of alcoholic drinks are smuggled into Uzbekistan from neighbouring countries. The large share of counterfeit alcoholic drinks resulted in frequent poisonings in the review period, as well as a decrease in the overall quality of the products sold. The fact that the majority of the Uzbek population is on low incomes means that the practice of purchasing cheap alcoholic drinks from the parallel and black markets is common.

The role of foreign investors in the domestic market is increasing

Although domestic production dominates the market, local producers are not the source of the main trends in the market. Because foreign companies are now becoming owners of domestic companies, they are taking strong positions in terms of marketing and organising a strong distribution system. Never before has the Uzbek market seen such wide scale advertising – now beer products are now the second most advertised after mobile phone services. Not since Soviet times, when beer distribution was very efficient, has beer been distributed so widely.

Strong distribution policy of companies encourages sales

UzCarlsberg JV (previously Sarbast Plus JV) has an excellent distribution policy which quickly became an example to other breweries. If the company’s launch is considered the most successful story in Uzbek beer, then distribution is believed to have played a very key role in such a successful launch. Through a strong distribution policy, now companies are pursuing solid growth in volume sales.

High consumer potential forecast to stimulate more foreign investment

Uzbekistan has always been attractive in all sectors and markets in terms of strong consumer potential. The ever-growing population is causing an increase in the youth share of sales in particular. In addition, a significant increase in the quality and intense development of production in wine has created massive consumption by women. All of this is stimulating market players to compete for consumers. On the other hand, the limited production potential of individual breweries and factories prevents an increase in production volumes; such breweries represent the optimal projects in which to invest.

Table of contents

ALCOHOLIC DRINKS IN UZBEKISTAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Advantageous conditions of the investment climate and rich harvest benefit the market

Contraband and the parallel, black and grey markets are still powerful in spirits

The role of foreign investors in the domestic market is increasing

Strong distribution policy of companies encourages sales

High consumer potential forecast to stimulate more foreign investment

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Excise tax

Import tax

Table 1 Excise Tax on Alcoholic Drinks Brought In to Uzbekistan 2009

Table 2 Excise Tax on Alcoholic Drinks Produced in Uzbekistan 2009

OPERATING ENVIRONMENT

Duty-Free

Cross-border/Private imports

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 4 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 5 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 6 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 7 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 11 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 12 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 13 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 15 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 16 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 17 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

BEER

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Summary 2 Lager by Price Band 2008

Published data comparisons

Sector Data

Table 18 Sales of Beer by Subsector: Total Volume 2003-2008

Table 19 Sales of Beer by Subsector: Total Value 2003-2008

Table 20 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 21 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 22 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 23 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 24 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 25 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 26 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 27 Company Shares of Beer by National Brand Owner 2003-2007

Table 28 Company Shares of Beer by Global Brand Owner 2003-2007

Table 29 Brand Shares of Beer 2004-2007

Table 30 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 31 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 32 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 33 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

WINE

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 34 Sales of Wine by Subsector: Total Volume 2003-2008

Table 35 Sales of Wine by Subsector: Total Value 2003-2008

Table 36 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 37 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 38 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 39 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 40 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 41 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 42 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 43 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 44 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 45 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 46 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

SPIRITS

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 47 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 48 Sales of Spirits by Subsector: Total Value 2003-2008

Table 49 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 50 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 51 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 52 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 53 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 54 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 55 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 56 Company Shares of Spirits by National Brand Owner 2003-2007

Table 57 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 58 Brand Shares of Spirits 2004-2007

Table 59 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 60 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 61 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 62 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

CIDER

RTDS/HIGH-STRENGTH PREMIXES

MEKHNAT PIVO

Strategic Direction

Key Facts

Summary 3 Mekhnat Pivo: Key Facts

Company Background

Production

Competitive Positioning

Summary 4 Mekhnat Pivo: Competitive Position 2007

INTER ROKHAT JV

Strategic Direction

Key Facts

Summary 5 INTER ROKHAT JV: Key Facts

Company Background

Production

Summary 6 Inter Rokhat JV: Production Statistics 2006

Competitive Positioning

Summary 7 Rokhat Qibray DP: Competitive Position 2007

UZCARLSBERG JV LTD

Strategic Direction

Key Facts

Summary 8 UzCarlsberg JV: Key Facts

Company Background

Production

Competitive Positioning

Summary 9 Sarbast Plus JV: Competitive Position 2007

UZVINOSANOAT HOLDING (UZBEKISTAN)

Strategic Direction

Key Facts

Summary 10 Uzvinosanoat Holding (Uzbekistan): Key Facts

Company Background

Production

Competitive Positioning

ZIYOBAKHSH UNI TRADING JV

Strategic Direction

Key Facts

Summary 11 Ziyobakhsh Uni Trading JV: Key Facts

Company Background

Production

Summary 12 Ziyobakhsh Uni Trading: Product Range

Competitive Positioning

Summary 13 Ziyobakhsh Uni Trading: Competitive Position 2007

ALCOHOLIC DRINKS IN UZBEKISTAN

EXECUTIVE SUMMARY

Advantageous conditions of the investment climate and rich harvest benefit the market

Contraband and the parallel, black and grey markets are still powerful in spirits

The role of foreign investors in the domestic market is increasing

Strong distribution policy of companies encourages sales

High consumer potential forecast to stimulate more foreign investment

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Excise tax

Import tax

Table 63 Excise Tax on Alcoholic Drinks Brought In to Uzbekistan 2009

Table 64 Excise Tax on Alcoholic Drinks Produced in Uzbekistan 2009

OPERATING ENVIRONMENT

Duty-Free

Cross-border/Private imports

MARKET DATA

Table 65 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 66 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 67 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 68 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 69 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 70 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 71 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 72 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 73 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 74 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 75 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

Table 76 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 77 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 78 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 79 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

DEFINITIONS

Summary 14 Summary - Research Sources

LOCAL COMPANY PROFILES - UZBEKISTAN

INTER ROKHAT JV - ALCOHOLIC DRINKS - UZBEKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Summary - INTER ROKHAT JV: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 16 Summary - Inter Rokhat JV: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 17 Summary - Rokhat Qibray DP: Competitive Position 2007

MEKHNAT PIVO - ALCOHOLIC DRINKS - UZBEKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Summary - Mekhnat Pivo: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 19 Summary - Mekhnat Pivo: Competitive Position 2007

UZCARLSBERG JV LTD - ALCOHOLIC DRINKS - UZBEKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Summary - UzCarlsberg JV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 21 Summary - Sarbast Plus JV: Competitive Position 2007

UZVINOSANOAT HOLDING (UZBEKISTAN) - ALCOHOLIC DRINKS - UZBEKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Summary - Uzvinosanoat Holding (Uzbekistan): Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

ZIYOBAHSH UNI TRADING JV - ALCOHOLIC DRINKS - UZBEKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Summary - Ziyobakhsh Uni Trading JV: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 24 Summary - Ziyobakhsh Uni Trading: Product Range

COMPETITIVE POSITIONING

Summary 25 Summary - Ziyobakhsh Uni Trading: Competitive Position 2007

BEER IN UZBEKISTAN

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager price band methodology

Summary 26 Summary - Lager by Price Band 2008

PUBLISHED DATA COMPARISONS

National Consumer Expenditure

Uzvinprom Holding & Uzpisheprom Association

SECTOR DATA

Table 80 Sales of Beer by Subsector: Total Volume 2003-2008

Table 81 Sales of Beer by Subsector: Total Value 2003-2008

Table 82 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 83 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 84 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 85 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 86 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 87 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 88 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 89 Company Shares of Beer by National Brand Owner 2003-2007

Table 90 Company Shares of Beer by Global Brand Owner 2003-2007

Table 91 Brand Shares of Beer 2004-2007

Table 92 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 93 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 94 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 95 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

CIDER/PERRY IN UZBEKISTAN

RTDS/HIGH-STRENGTH PREMIXES IN UZBEKISTAN

WINE IN UZBEKISTAN

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 96 Sales of Wine by Subsector: Total Volume 2003-2008

Table 97 Sales of Wine by Subsector: Total Value 2003-2008

Table 98 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 99 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 100 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 101 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 102 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 103 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 104 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 105 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 106 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 107 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 108 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

SPIRITS IN UZBEKISTAN

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 109 Sales of Spirits by Subsector: Total Value 2003-2008

Table 110 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 111 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 112 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 113 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 114 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 115 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 116 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 117 Company Shares of Spirits by National Brand Owner 2003-2007

Table 118 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 119 Brand Shares of Spirits 2004-2007

Table 120 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 121 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 122 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 123 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

Table 124 Sales of Spirits by Subsector: Total Volume 2003-2008

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