Alcoholic Drinks in Uzbekistan
Euromonitor International's Alcoholic Drinks in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 150 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Advantageous conditions of the investment climate and rich harvest benefit the market
The alcoholic drinks market in Uzbekistan is witnessing phenomenal changes in terms of solid foreign investment and excellent agricultural conditions. In particular, the beer category is enjoying foreign investment. The entry of such world-famous players as Baltic Beverages Holding AB (Carlsberg), Heineken NV and Efes Breweries International stimulated domestic beer in terms not only of production, but also in terms of marketing, distribution and other areas. As for wine, the government’s continuous support for horticulture and wine production saw its first results, and the wine category saw positive growth over the last couple of years of the review period.
Contraband and the parallel, black and grey markets are still powerful in spirits
Although wine and beer are enjoying developments in terms of domestic production, spirits is experiencing challenges from imported products. Large amounts of alcoholic drinks are smuggled into Uzbekistan from neighbouring countries. The large share of counterfeit alcoholic drinks resulted in frequent poisonings in the review period, as well as a decrease in the overall quality of the products sold. The fact that the majority of the Uzbek population is on low incomes means that the practice of purchasing cheap alcoholic drinks from the parallel and black markets is common.
The role of foreign investors in the domestic market is increasing
Although domestic production dominates the market, local producers are not the source of the main trends in the market. Because foreign companies are now becoming owners of domestic companies, they are taking strong positions in terms of marketing and organising a strong distribution system. Never before has the Uzbek market seen such wide scale advertising – now beer products are now the second most advertised after mobile phone services. Not since Soviet times, when beer distribution was very efficient, has beer been distributed so widely.
Strong distribution policy of companies encourages sales
UzCarlsberg JV (previously Sarbast Plus JV) has an excellent distribution policy which quickly became an example to other breweries. If the company’s launch is considered the most successful story in Uzbek beer, then distribution is believed to have played a very key role in such a successful launch. Through a strong distribution policy, now companies are pursuing solid growth in volume sales.
High consumer potential forecast to stimulate more foreign investment
Uzbekistan has always been attractive in all sectors and markets in terms of strong consumer potential. The ever-growing population is causing an increase in the youth share of sales in particular. In addition, a significant increase in the quality and intense development of production in wine has created massive consumption by women. All of this is stimulating market players to compete for consumers. On the other hand, the limited production potential of individual breweries and factories prevents an increase in production volumes; such breweries represent the optimal projects in which to invest.
Table of contents
ALCOHOLIC DRINKS IN UZBEKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Advantageous conditions of the investment climate and rich harvest benefit the market
Contraband and the parallel, black and grey markets are still powerful in spirits
The role of foreign investors in the domestic market is increasing
Strong distribution policy of companies encourages sales
High consumer potential forecast to stimulate more foreign investment
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Excise tax
Import tax
Table 1 Excise Tax on Alcoholic Drinks Brought In to Uzbekistan 2009
Table 2 Excise Tax on Alcoholic Drinks Produced in Uzbekistan 2009
OPERATING ENVIRONMENT
Duty-Free
Cross-border/Private imports
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 4 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 5 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 6 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 7 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 11 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 12 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 13 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 15 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 16 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 17 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
BEER
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Summary 2 Lager by Price Band 2008
Published data comparisons
Sector Data
Table 18 Sales of Beer by Subsector: Total Volume 2003-2008
Table 19 Sales of Beer by Subsector: Total Value 2003-2008
Table 20 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 21 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 22 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 23 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 24 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 25 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 26 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 27 Company Shares of Beer by National Brand Owner 2003-2007
Table 28 Company Shares of Beer by Global Brand Owner 2003-2007
Table 29 Brand Shares of Beer 2004-2007
Table 30 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 31 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 32 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 33 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
WINE
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Sector Data
Table 34 Sales of Wine by Subsector: Total Volume 2003-2008
Table 35 Sales of Wine by Subsector: Total Value 2003-2008
Table 36 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 37 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 38 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 39 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 40 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 41 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 42 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 43 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 44 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 45 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 46 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Sector Data
Table 47 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 48 Sales of Spirits by Subsector: Total Value 2003-2008
Table 49 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 50 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 51 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 52 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 53 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 54 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 55 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 56 Company Shares of Spirits by National Brand Owner 2003-2007
Table 57 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 58 Brand Shares of Spirits 2004-2007
Table 59 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 60 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 61 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 62 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
CIDER
RTDS/HIGH-STRENGTH PREMIXES
MEKHNAT PIVO
Strategic Direction
Key Facts
Summary 3 Mekhnat Pivo: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Mekhnat Pivo: Competitive Position 2007
INTER ROKHAT JV
Strategic Direction
Key Facts
Summary 5 INTER ROKHAT JV: Key Facts
Company Background
Production
Summary 6 Inter Rokhat JV: Production Statistics 2006
Competitive Positioning
Summary 7 Rokhat Qibray DP: Competitive Position 2007
UZCARLSBERG JV LTD
Strategic Direction
Key Facts
Summary 8 UzCarlsberg JV: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Sarbast Plus JV: Competitive Position 2007
UZVINOSANOAT HOLDING (UZBEKISTAN)
Strategic Direction
Key Facts
Summary 10 Uzvinosanoat Holding (Uzbekistan): Key Facts
Company Background
Production
Competitive Positioning
ZIYOBAKHSH UNI TRADING JV
Strategic Direction
Key Facts
Summary 11 Ziyobakhsh Uni Trading JV: Key Facts
Company Background
Production
Summary 12 Ziyobakhsh Uni Trading: Product Range
Competitive Positioning
Summary 13 Ziyobakhsh Uni Trading: Competitive Position 2007
ALCOHOLIC DRINKS IN UZBEKISTAN
EXECUTIVE SUMMARY
Advantageous conditions of the investment climate and rich harvest benefit the market
Contraband and the parallel, black and grey markets are still powerful in spirits
The role of foreign investors in the domestic market is increasing
Strong distribution policy of companies encourages sales
High consumer potential forecast to stimulate more foreign investment
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Excise tax
Import tax
Table 63 Excise Tax on Alcoholic Drinks Brought In to Uzbekistan 2009
Table 64 Excise Tax on Alcoholic Drinks Produced in Uzbekistan 2009
OPERATING ENVIRONMENT
Duty-Free
Cross-border/Private imports
MARKET DATA
Table 65 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 66 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 67 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 68 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 69 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 70 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 71 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 72 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 73 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 74 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 75 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
Table 76 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 77 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 78 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 79 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
DEFINITIONS
Summary 14 Summary - Research Sources
LOCAL COMPANY PROFILES - UZBEKISTAN
INTER ROKHAT JV - ALCOHOLIC DRINKS - UZBEKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Summary - INTER ROKHAT JV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 16 Summary - Inter Rokhat JV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Summary - Rokhat Qibray DP: Competitive Position 2007
MEKHNAT PIVO - ALCOHOLIC DRINKS - UZBEKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Summary - Mekhnat Pivo: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Summary - Mekhnat Pivo: Competitive Position 2007
UZCARLSBERG JV LTD - ALCOHOLIC DRINKS - UZBEKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Summary - UzCarlsberg JV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Summary - Sarbast Plus JV: Competitive Position 2007
UZVINOSANOAT HOLDING (UZBEKISTAN) - ALCOHOLIC DRINKS - UZBEKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Summary - Uzvinosanoat Holding (Uzbekistan): Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ZIYOBAHSH UNI TRADING JV - ALCOHOLIC DRINKS - UZBEKISTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Summary - Ziyobakhsh Uni Trading JV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 24 Summary - Ziyobakhsh Uni Trading: Product Range
COMPETITIVE POSITIONING
Summary 25 Summary - Ziyobakhsh Uni Trading: Competitive Position 2007
BEER IN UZBEKISTAN
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 26 Summary - Lager by Price Band 2008
PUBLISHED DATA COMPARISONS
National Consumer Expenditure
Uzvinprom Holding & Uzpisheprom Association
SECTOR DATA
Table 80 Sales of Beer by Subsector: Total Volume 2003-2008
Table 81 Sales of Beer by Subsector: Total Value 2003-2008
Table 82 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 83 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 84 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 85 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 86 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 87 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 88 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 89 Company Shares of Beer by National Brand Owner 2003-2007
Table 90 Company Shares of Beer by Global Brand Owner 2003-2007
Table 91 Brand Shares of Beer 2004-2007
Table 92 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 93 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 94 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 95 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
CIDER/PERRY IN UZBEKISTAN
RTDS/HIGH-STRENGTH PREMIXES IN UZBEKISTAN
WINE IN UZBEKISTAN
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 96 Sales of Wine by Subsector: Total Volume 2003-2008
Table 97 Sales of Wine by Subsector: Total Value 2003-2008
Table 98 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 99 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 100 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 101 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 102 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 103 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 104 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 105 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 106 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 107 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 108 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN UZBEKISTAN
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 109 Sales of Spirits by Subsector: Total Value 2003-2008
Table 110 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 111 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 112 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 113 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 114 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 115 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 116 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 117 Company Shares of Spirits by National Brand Owner 2003-2007
Table 118 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 119 Brand Shares of Spirits 2004-2007
Table 120 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 121 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 122 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 123 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
Table 124 Sales of Spirits by Subsector: Total Volume 2003-2008