Alcoholic
Alcoholic Drinks

Alcoholic Drinks in the Czech Republic

Czech Republic

Euromonitor International's Alcoholic Drinks in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 154  |  Publication date: Jan 2010
Cost: 
GBP1190.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Executive summary

On-trade consumption drops under unstable economic situation

With the unstable financial situation and growing unemployment rate, Czech consumers were increasingly careful about spending and did not visit foodservice outlets as frequently in 2008 and 2009 as over the review period. Nevertheless, Czech consumers continued to love beer and did not give up their consumption of draught beer. Beer faced only a mere drop in on-trade sales, while there was a slight growth in off-trade volume sales in 2009. Wine benefited from the health & wellness trend, and there was a wide offer of wine of all categories (in terms of price, quality and type) on shelves. Wine exhibited positive results in 2009. Spirits suffered the most from the lower purchasing power of Czech consumers.

Traditional domestic spirits and stronger beer win while premium products lose

In the early years of the review period, alcoholic drinks’ producers benefited from strong demand for premium brands. Consumers were less price-sensitive and sought high quality products. With the global economic downturn, premium brands began to lose. This was reflected in declining sales of, for example, whisk(e)y, brandy and cognac and imported premium lager. In spirits, Czech consumers preferred domestic traditional products such as ‘domestic rum’ (positioned under rum-flavoured spirits because it is produced from potatoes and not from sugar cane), vodka, bitters, other liqueurs and Slivovice (plum brandy). In beer, on the contrary, consumers showed interest in stronger beer with higher alcohol content. This boosted sales of the more expensive 11 Plato degrees beer and motivated launches of new brands in this category.

Large companies and groups control alcoholic drinks

Large domestic and international companies and groups controlled sales of alcoholic drinks in the Czech Republic in 2009. They had a strong distribution network, were active in the introduction of new products and invested in promotion. In 2009, the top players retained their positions. The top five domestic players in alcoholic drinks remained Plzenský Prazdroj as, Pivovary Staropramen as, Budejovicky Budvar np, Starobrno as and Drinks Union. Within wine, Bohemia Sekt proved its leading share and within spirits Stock Plzen - Božkov sro strengthened its leading position.

Multiple chains take majority of sales

Czech consumers preferred supermarkets/hypermarkets and discounters for the purchase of alcoholic drinks. Multiple chains offered a wide range of brands, and consumers in all financial levels could choose their desired wine, beer or spirits. Specialist stores were in the developing stage in the Czech Republic and were most successful in wine. These specialist stores were popular, on the one hand, among consumers with higher incomes and wine gourmets and, on the other, among consumers with average incomes for the purchase of wine as a gift and also for the purchase of draught wine from wooden barrels.

Great expectations for wine, positive outlook for spirits and stagnation for beer

Slight decline in beer consumption is expected by 2014. However, Czechs are expected to retain the world leading position in per capita beer consumption (156 litres per capita in 2009). Wine will benefit from the developing health & wellness trend in the country and will become more cultured. This will be reflected in the fact that value sales of wine are expected to increase at a healthy pace, due to shift to more premium products. An optimistic outlook is predicted for spirits. Slight growth in consumption of spirits – both on-trade and off-trade – is expected, with domestic traditional alcoholic drinks enjoying demand from domestic consumers.

Table of contents

ALCOHOLIC DRINKS IN THE CZECH REPUBLIC : MARKET INSIGHT

EXECUTIVE SUMMARY

On-trade consumption drops under unstable economic situation

Traditional domestic spirits and stronger beer win while premium products lose

Large companies and groups control alcoholic drinks

Multiple chains take majority of sales

Great expectations for wine, positive outlook for spirits and stagnation for beer

KEY TRENDS AND DEVELOPMENTS

Value sales avoid decline due to rise in prices of spirits and beer

Wine shows the strongest advance – benefiting from health & wellness trend

Low-alcohol beer and higher content Plato beer have green light

Czech consumers return to traditional domestic spirits

Specialist Retailers

Merger and Acquisition Activity

Summary 1 Merger and Acquisition Activity 2008-2009

Summary 2 Speculated Merger and Acquisition Activity 2009-2010

LEGISLATION

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2009

Table 3 Selling Margin of a Typical Beer Brand 2009 – Gambrinus 10

Table 4 Selling Margin of a Typical Wine Brand 2009 – Valtice Modry Portugal

Table 5 Selling Margin of a Typical Spirits Brand 2009 – Fernet Stock

Table 6 Number of On-trade Establishments by Type 2004-2008

Table 7 Number of Breweries 2007-2008

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014

Summary 3 Research Sources

DEFINITIONS

Published data comparisons

LOCAL COMPANY PROFILES - CZECH REPUBLIC

BOHEMIA SEKT AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Bohemia Sekt as : Key Facts

Summary 5 Bohemia Sekt as : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Bohemia Sekt as : Competitive Position 2009

BUDEJOVICKY BUDVAR NP - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Budejovicky Budvar np: Key Facts

Summary 8 Budejovicky Budvar np: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Budejovicky Budvar np: Competitive Position 2009

PIVOVARY STAROPRAMEN AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Pivovary Staropramen as : Key Facts

Summary 11 Pivovary Staropramen as : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Pivovary Staropramen as : Competitive Position 2009

PLZENSKý PRAZDROJ AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Plzenský Prazdroj as: Key Facts

Summary 14 Plzenský Prazdroj as : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Plzenský Prazdroj as : Competitive Position 2009

STAROBRNO AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Starobrno as : Key Facts

Summary 17 Starobrno as : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 18 Starobrno as : Competitive Position 2009

STOCK PLZEN - BOžKOV SRO - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Stock Plzen - Božkov sro : Key Facts

Summary 20 Stock Plzen - Božkov sro: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 21 Stock Plzen – Božkov sro : Competitive Position 2009

BEER IN THE CZECH REPUBLIC

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager price band methodology

Summary 22 Lager by Price Band 2009

SECTOR DATA

Table 24 Sales of Beer by Subsector: Total Volume 2004-2009

Table 25 Sales of Beer by Subsector: Total Value 2004-2009

Table 26 Sales of Beer by Subsector: % Total Volume Growth 2004-2009

Table 27 Sales of Beer by Subsector: % Total Value Growth 2004-2009

Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009

Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009

Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009

Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009

Table 32 Beer: Production, Imports and Exports: Total Volume 2003-2008

Table 33 Beer Exports by Country of Destination: Total Volume 2003-2008

Table 34 Beer Exports by Country of Destination: Total Value 2003-2008

Table 35 Beer Imports by Country of Origin: Total Volume 2003-2008

Table 36 Beer Imports by Country of Origin: Total Value 2003-2008

Table 37 Company Shares of Beer by National Brand Owner 2005-2009

Table 38 Company Shares of Beer by Global Brand Owner 2005-2009

Table 39 Brand Shares of Beer 2006-2009

Table 40 Forecast Sales of Beer by Subsector: Total Volume 2009-2014

Table 41 Forecast Sales of Beer by Subsector: Total Value 2009-2014

Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014

Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014

RTDS/HIGH-STRENGTH PREMIXES IN THE CZECH REPUBLIC

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 44 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2004-2009

Table 45 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2004-2009

Table 46 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2004-2009

Table 47 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2004-2009

Table 48 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2004-2009

Table 49 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2004-2009

Table 50 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2004-2009

Table 51 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2004-2009

Table 52 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2005-2009

Table 53 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2005-2009

Table 54 Brand Shares of RTDS/High-strength Premixes 2006-2009

Table 55 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2009-2014

Table 56 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2009-2014

Table 57 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2009-2014

Table 58 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2009-2014

WINE IN THE CZECH REPUBLIC

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 59 Sales of Wine by Subsector: Total Volume 2004-2009

Table 60 Sales of Wine by Subsector: Total Value 2004-2009

Table 61 Sales of Wine by Subsector: % Total Volume Growth 2004-2009

Table 62 Sales of Wine by Subsector: % Total Value Growth 2004-2009

Table 63 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009

Table 64 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009

Table 65 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009

Table 66 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009

Table 67 Volume Sales of Still Red Wine by Price Segment 2004-2009

Table 68 Volume Sales of Still White Wine by Price Segment 2004-2009

Table 69 Volume Sales of Still Rosé Wine by Price Segment 2004-2009

Table 70 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009

Table 71 Sales of Still Red Wine by Grape/Varietal Type 2004-2009

Table 72 Sales of Still White Wine by Grape/Varietal Type 2004-2009

Table 73 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2009

Table 74 Sales of Still Red Wine by Quality Classification 2004-2009

Table 75 Sales of Still White Wine by Quality Classification 2004-2009

Table 76 Sales of Still Rosé Wine by Quality Classification 2004-2009

Table 77 Wine Production, Imports and Exports: Total Volume 2003-2008

Table 78 Wine Exports by Country of Destination: Total Volume 2003-2008

Table 79 Wine Exports by Country of Destination: Total Value 2003-2008

Table 80 Wine Imports by Country of Origin: Total Volume 2003-2008

Table 81 Wine Imports by Country of Origin: Total Value 2003-2008

Table 82 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009

Table 83 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009

Table 84 Brand Shares of Still Light Grape Wine 2006-2009

Table 85 Company Shares of Champagne by National Brand Owner 2005-2009

Table 86 Company Shares of Champagne by Global Brand Owner 2005-2009

Table 87 Brand Shares of Champagne 2006-2009

Table 88 Company Shares of Other Sparkling Wine by National Brand Owner 2005-2009

Table 89 Company Shares of Other Sparkling Wine by Global Brand Owner 2005-2009

Table 90 Brand Shares of Other Sparkling Wine 2006-2009

Table 91 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2005-2009

Table 92 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2005-2009

Table 93 Brand Shares of Fortified Wine and Vermouth 2006-2009

Table 94 Company Shares of Non-grape Wine by National Brand Owner 2005-2009

Table 95 Company Shares of Non-grape Wine by Global Brand Owner 2005-2009

Table 96 Brand Shares of Non-grape Wine 2006-2009

Table 97 Forecast Sales of Wine by Subsector: Total Volume 2009-2014

Table 98 Forecast Sales of Wine by Subsector: Total Value 2009-2014

Table 99 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014

Table 100 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014

SPIRITS IN THE CZECH REPUBLIC

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Vodka, gin and other blended Scotch whisky price band methodology

Table 101 Benchmark brands – Czech Republic

SECTOR DATA

Table 102 Sales of Spirits by Subsector: Total Volume 2004-2009

Table 103 Sales of Spirits by Subsector: Total Value 2004-2009

Table 104 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009

Table 105 Sales of Spirits by Subsector: % Total Value Growth 2004-2009

Table 106 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009

Table 107 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009

Table 108 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009

Table 109 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009

Table 110 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009

Table 111 Sales of Gin by Premium/Super-premium Split 2004-2009

Table 112 Sales of Vodka by Premium/Super-premium Split 2004-2009

Table 113 Sales of Flavoured vs Non-flavoured Vodka 2004-2009

Table 114 Spirits Production, Imports and Exports: Total Volume 2003-2008

Table 115 Spirits Exports by Country of Destination: Total Volume 2003-2008

Table 116 Spirits Exports by Country of Destination: Total Value 2003-2008

Table 117 Spirits Imports by Country of Origin: Total Volume 2003-2008

Table 118 Spirits Imports by Country of Origin: Total Value 2003-2008

Table 119 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008

Table 120 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008

Table 121 Vodka Production, Imports and Exports: Total Volume 2003-2008

Table 122 Gin Production, Imports and Exports: Total Volume 2003-2008

Table 123 Rum Production, Imports and Exports: Total Volume 2003-2008

Table 124 Tequila Production, Imports and Exports: Total Volume 2003-2008

Table 125 Liqueurs Production: Total Volume 2003-2008

Table 126 Company Shares of Spirits by National Brand Owner 2005-2009

Table 127 Company Shares of Spirits by Global Brand Owner 2005-2009

Table 128 Brand Shares of Spirits 2006-2009

Table 129 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014

Table 130 Forecast Sales of Spirits by Subsector: Total Value 2009-2014

Table 131 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014

Table 132 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2010