Alcoholic Drinks in the Czech Republic
Euromonitor International's Alcoholic Drinks in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 154 | Publication date: Jan 2010
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Executive summary
On-trade consumption drops under unstable economic situation
With the unstable financial situation and growing unemployment rate, Czech consumers were increasingly careful about spending and did not visit foodservice outlets as frequently in 2008 and 2009 as over the review period. Nevertheless, Czech consumers continued to love beer and did not give up their consumption of draught beer. Beer faced only a mere drop in on-trade sales, while there was a slight growth in off-trade volume sales in 2009. Wine benefited from the health & wellness trend, and there was a wide offer of wine of all categories (in terms of price, quality and type) on shelves. Wine exhibited positive results in 2009. Spirits suffered the most from the lower purchasing power of Czech consumers.
Traditional domestic spirits and stronger beer win while premium products lose
In the early years of the review period, alcoholic drinks’ producers benefited from strong demand for premium brands. Consumers were less price-sensitive and sought high quality products. With the global economic downturn, premium brands began to lose. This was reflected in declining sales of, for example, whisk(e)y, brandy and cognac and imported premium lager. In spirits, Czech consumers preferred domestic traditional products such as ‘domestic rum’ (positioned under rum-flavoured spirits because it is produced from potatoes and not from sugar cane), vodka, bitters, other liqueurs and Slivovice (plum brandy). In beer, on the contrary, consumers showed interest in stronger beer with higher alcohol content. This boosted sales of the more expensive 11 Plato degrees beer and motivated launches of new brands in this category.
Large companies and groups control alcoholic drinks
Large domestic and international companies and groups controlled sales of alcoholic drinks in the Czech Republic in 2009. They had a strong distribution network, were active in the introduction of new products and invested in promotion. In 2009, the top players retained their positions. The top five domestic players in alcoholic drinks remained Plzenský Prazdroj as, Pivovary Staropramen as, Budejovicky Budvar np, Starobrno as and Drinks Union. Within wine, Bohemia Sekt proved its leading share and within spirits Stock Plzen - Božkov sro strengthened its leading position.
Multiple chains take majority of sales
Czech consumers preferred supermarkets/hypermarkets and discounters for the purchase of alcoholic drinks. Multiple chains offered a wide range of brands, and consumers in all financial levels could choose their desired wine, beer or spirits. Specialist stores were in the developing stage in the Czech Republic and were most successful in wine. These specialist stores were popular, on the one hand, among consumers with higher incomes and wine gourmets and, on the other, among consumers with average incomes for the purchase of wine as a gift and also for the purchase of draught wine from wooden barrels.
Great expectations for wine, positive outlook for spirits and stagnation for beer
Slight decline in beer consumption is expected by 2014. However, Czechs are expected to retain the world leading position in per capita beer consumption (156 litres per capita in 2009). Wine will benefit from the developing health & wellness trend in the country and will become more cultured. This will be reflected in the fact that value sales of wine are expected to increase at a healthy pace, due to shift to more premium products. An optimistic outlook is predicted for spirits. Slight growth in consumption of spirits – both on-trade and off-trade – is expected, with domestic traditional alcoholic drinks enjoying demand from domestic consumers.
Table of contents
ALCOHOLIC DRINKS IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
On-trade consumption drops under unstable economic situation
Traditional domestic spirits and stronger beer win while premium products lose
Large companies and groups control alcoholic drinks
Multiple chains take majority of sales
Great expectations for wine, positive outlook for spirits and stagnation for beer
KEY TRENDS AND DEVELOPMENTS
Value sales avoid decline due to rise in prices of spirits and beer
Wine shows the strongest advance – benefiting from health & wellness trend
Low-alcohol beer and higher content Plato beer have green light
Czech consumers return to traditional domestic spirits
Specialist Retailers
Merger and Acquisition Activity
Summary 1 Merger and Acquisition Activity 2008-2009
Summary 2 Speculated Merger and Acquisition Activity 2009-2010
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2009
Table 3 Selling Margin of a Typical Beer Brand 2009 – Gambrinus 10
Table 4 Selling Margin of a Typical Wine Brand 2009 – Valtice Modry Portugal
Table 5 Selling Margin of a Typical Spirits Brand 2009 – Fernet Stock
Table 6 Number of On-trade Establishments by Type 2004-2008
Table 7 Number of Breweries 2007-2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Summary 3 Research Sources
DEFINITIONS
Published data comparisons
LOCAL COMPANY PROFILES - CZECH REPUBLIC
BOHEMIA SEKT AS - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bohemia Sekt as : Key Facts
Summary 5 Bohemia Sekt as : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Bohemia Sekt as : Competitive Position 2009
BUDEJOVICKY BUDVAR NP - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Budejovicky Budvar np: Key Facts
Summary 8 Budejovicky Budvar np: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Budejovicky Budvar np: Competitive Position 2009
PIVOVARY STAROPRAMEN AS - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Pivovary Staropramen as : Key Facts
Summary 11 Pivovary Staropramen as : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Pivovary Staropramen as : Competitive Position 2009
PLZENSKý PRAZDROJ AS - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Plzenský Prazdroj as: Key Facts
Summary 14 Plzenský Prazdroj as : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Plzenský Prazdroj as : Competitive Position 2009
STAROBRNO AS - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Starobrno as : Key Facts
Summary 17 Starobrno as : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Starobrno as : Competitive Position 2009
STOCK PLZEN - BOžKOV SRO - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Stock Plzen - Božkov sro : Key Facts
Summary 20 Stock Plzen - Božkov sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Stock Plzen – Božkov sro : Competitive Position 2009
BEER IN THE CZECH REPUBLIC
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 22 Lager by Price Band 2009
SECTOR DATA
Table 24 Sales of Beer by Subsector: Total Volume 2004-2009
Table 25 Sales of Beer by Subsector: Total Value 2004-2009
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 27 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 32 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 33 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 34 Beer Exports by Country of Destination: Total Value 2003-2008
Table 35 Beer Imports by Country of Origin: Total Volume 2003-2008
Table 36 Beer Imports by Country of Origin: Total Value 2003-2008
Table 37 Company Shares of Beer by National Brand Owner 2005-2009
Table 38 Company Shares of Beer by Global Brand Owner 2005-2009
Table 39 Brand Shares of Beer 2006-2009
Table 40 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 41 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
RTDS/HIGH-STRENGTH PREMIXES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2004-2009
Table 45 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2004-2009
Table 46 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2004-2009
Table 47 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2004-2009
Table 48 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2004-2009
Table 49 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2004-2009
Table 50 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2004-2009
Table 51 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2004-2009
Table 52 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2005-2009
Table 53 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2005-2009
Table 54 Brand Shares of RTDS/High-strength Premixes 2006-2009
Table 55 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2009-2014
Table 56 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2009-2014
Table 57 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2009-2014
Table 58 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2009-2014
WINE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Wine by Subsector: Total Volume 2004-2009
Table 60 Sales of Wine by Subsector: Total Value 2004-2009
Table 61 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
Table 62 Sales of Wine by Subsector: % Total Value Growth 2004-2009
Table 63 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
Table 64 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
Table 65 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 66 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 67 Volume Sales of Still Red Wine by Price Segment 2004-2009
Table 68 Volume Sales of Still White Wine by Price Segment 2004-2009
Table 69 Volume Sales of Still Rosé Wine by Price Segment 2004-2009
Table 70 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
Table 71 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
Table 72 Sales of Still White Wine by Grape/Varietal Type 2004-2009
Table 73 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2009
Table 74 Sales of Still Red Wine by Quality Classification 2004-2009
Table 75 Sales of Still White Wine by Quality Classification 2004-2009
Table 76 Sales of Still Rosé Wine by Quality Classification 2004-2009
Table 77 Wine Production, Imports and Exports: Total Volume 2003-2008
Table 78 Wine Exports by Country of Destination: Total Volume 2003-2008
Table 79 Wine Exports by Country of Destination: Total Value 2003-2008
Table 80 Wine Imports by Country of Origin: Total Volume 2003-2008
Table 81 Wine Imports by Country of Origin: Total Value 2003-2008
Table 82 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009
Table 83 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009
Table 84 Brand Shares of Still Light Grape Wine 2006-2009
Table 85 Company Shares of Champagne by National Brand Owner 2005-2009
Table 86 Company Shares of Champagne by Global Brand Owner 2005-2009
Table 87 Brand Shares of Champagne 2006-2009
Table 88 Company Shares of Other Sparkling Wine by National Brand Owner 2005-2009
Table 89 Company Shares of Other Sparkling Wine by Global Brand Owner 2005-2009
Table 90 Brand Shares of Other Sparkling Wine 2006-2009
Table 91 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2005-2009
Table 92 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2005-2009
Table 93 Brand Shares of Fortified Wine and Vermouth 2006-2009
Table 94 Company Shares of Non-grape Wine by National Brand Owner 2005-2009
Table 95 Company Shares of Non-grape Wine by Global Brand Owner 2005-2009
Table 96 Brand Shares of Non-grape Wine 2006-2009
Table 97 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
Table 98 Forecast Sales of Wine by Subsector: Total Value 2009-2014
Table 99 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
Table 100 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014
SPIRITS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Table 101 Benchmark brands – Czech Republic
SECTOR DATA
Table 102 Sales of Spirits by Subsector: Total Volume 2004-2009
Table 103 Sales of Spirits by Subsector: Total Value 2004-2009
Table 104 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
Table 105 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
Table 106 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
Table 107 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
Table 108 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 109 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 110 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009
Table 111 Sales of Gin by Premium/Super-premium Split 2004-2009
Table 112 Sales of Vodka by Premium/Super-premium Split 2004-2009
Table 113 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
Table 114 Spirits Production, Imports and Exports: Total Volume 2003-2008
Table 115 Spirits Exports by Country of Destination: Total Volume 2003-2008
Table 116 Spirits Exports by Country of Destination: Total Value 2003-2008
Table 117 Spirits Imports by Country of Origin: Total Volume 2003-2008
Table 118 Spirits Imports by Country of Origin: Total Value 2003-2008
Table 119 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
Table 120 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008
Table 121 Vodka Production, Imports and Exports: Total Volume 2003-2008
Table 122 Gin Production, Imports and Exports: Total Volume 2003-2008
Table 123 Rum Production, Imports and Exports: Total Volume 2003-2008
Table 124 Tequila Production, Imports and Exports: Total Volume 2003-2008
Table 125 Liqueurs Production: Total Volume 2003-2008
Table 126 Company Shares of Spirits by National Brand Owner 2005-2009
Table 127 Company Shares of Spirits by Global Brand Owner 2005-2009
Table 128 Brand Shares of Spirits 2006-2009
Table 129 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
Table 130 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
Table 131 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
Table 132 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014