Alcoholic Drinks in the Czech Republic
Euromonitor International's Alcoholic Drinks in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 147 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Changing lifestyles alter consumer preferences
The review period saw several key changes in consumer behaviour that affected the alcoholic drinks market. A strong economy and higher disposable incomes resulted in stronger demand for premium products across a wide range of categories. Increased health awareness altered consumer preferences, mostly in favour of wine. Additionally, the ever-growing number of motorists has undermined the tendency to drink, particularly strong alcohol. Czech consumers, however, do not change their habits easily and stay loyal to their favourite brands and beverages.
Focus on premium brands maintains value sales
In 2008 alcoholic drinks producers benefited from strong demand for premium brands. Consumers were less price sensitive, but sought high quality products. In the case of beer, consumers showed interest in stronger types with higher alcohol content, boosting sales of the more expensive 11° Plato beer and motivated launches of new brands in this category. In the wine category, cheaper imported table wine volume sales declined but value sales were buoyed by a growing preference for more expensive premium brands – both domestic and imported. In spirits, this trend was reflected in sales of Irish whiskey and cognac which were among the most dynamic in 2008.
Wine gains share from beer and spirits
Sales of wine in 2008 were driven by a shift in consumer preference from spirits and beer towards drinks that are perceived as being less harmful to health. Consumers opted for quality and premium wines from the domestic selection as well as imported brands, rather than cheaper table wines. Wine is perceived as having more prestige than beer, for example, with a wide selection of new brands available and many premium products on offer. Additionally, wine is affordable to all consumer groups in off-trade outlets and the on-trade mark-up is not as high as that seen for spirits. Subsequently, sales of wine in 2008 were more dynamic than other alcoholic drinks categories and wine is expected to lead sales growth throughout the forecast period.
Impact of the global financial crisis on Czech alcoholic drinks
The global financial crisis started to impact the Czech economy in the last quarter of 2008. Initially, the change was discernible in industrial markets as manufacturers started to lose orders, which led to reduced production and downsizing of staff. With the unemployment rate increasing and the job market unstable, consumer spending declined. In 2008 the negative effect on alcoholic drinks was minimal. Full-service restaurant and café/bar owners reported weaker sales in the second half of the year as a result of the lower number of tourists but sales within the off-trade channel remained strong. Producers, however, anticipate that 2009 will be a more difficult year. Apart from stagnating inbound tourism, local consumers will also limit spending, affecting on-trade sales. A wide selection of brands in all price levels will keep off-trade sales steady but it is likely that demand for premium brands will be temporarily restrained throughout 2009.
Table of contents
ALCOHOLIC DRINKS IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Changing lifestyles alter consumer preferences
Focus on premium brands maintains value sales
Wine gains share from beer and spirits
Impact of the global financial crisis on Czech alcoholic drinks
KEY TRENDS AND DEVELOPMENTS
New consumer trends maintain positive value sales despite stagnant volume sales
Wine shows strongest growth
Low alcohol beer sales grow at record pace
Refined tastes of Czech consumers boost sales of premium spirits
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 3 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 4 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 5 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 6 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 7 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 10 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 12 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 16 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
APPENDIX
Legislation
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 19 Selling Margin of a Typical Beer Brand 2008 – Gambrinus 10%
Table 20 Selling Margin of a Typical Domestic Wine Brand 2008 – Cousigna Chardonnay (2006)
Table 21 Selling Margin of a Typical Imported Spirit Brand 2008 – Johnnie Walker Red Label
Table 22 Selling Margin of a Typical Domestic Spirit Brand 2008 – Fernet Stock
Operating Environment
Price Band Methodology
Summary 1 Lager by Price Band 2007
Published Data Comparisons
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
BOHEMIA SEKT AS - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Bohemia Sekt as: Key Facts
Summary 4 Bohemia Sekt as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Bohemia Sekt as: Competitive Position 2008
BUDEJOVICKY BUDVAR AS - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Budejovicky Budvar as: Key Facts
Summary 7 Budejovicky Budvar as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Budejovicky Budvar as: Production Statistics 2008
COMPETITIVE POSITIONING
PIVOVARY STAROPRAMEN AS - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
Summary 9 Pivovary Staropramen as: Key Facts
Summary 10 Pivovary Staropramen as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PLZENSKý PRAZDROJ AS - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Plzenský Prazdroj as: Key Facts
Summary 12 Plzenský Prazdroj as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Plzenský Prazdroj as: Competitive Position 2008
STAROBRNO AS - ALCOHOLIC DRINKS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Starobrno as: Key Facts
Summary 15 Starobrno as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Starobrno as: Competitive Position
BEER IN THE CZECH REPUBLIC
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Beer by Subsector: Total Volume 2003-2008
Table 24 Sales of Beer by Subsector: Total Value 2003-2008
Table 25 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 26 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 31 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 32 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 33 Beer Exports by Country of Destination: Total Value 2002-2007
Table 34 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 35 Beer Imports by Country of Origin: Total Value 2002-2007
Table 36 Company Shares of Beer by National Brand Owner 2003-2007
Table 37 Company Shares of Beer by Global Brand Owner 2003-2007
Table 38 Brand Shares of Beer 2004-2007
Table 39 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 40 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 41 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 42 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
RTDS/HIGH-STRENGTH PREMIXES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
POTENTIAL COMPANY ACTIVITY
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 43 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 44 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 45 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 46 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 47 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 48 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 49 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 50 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 51 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 52 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 53 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 54 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 55 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 56 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 57 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
WINE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Wine by Subsector: Total Volume 2003-2008
Table 59 Sales of Wine by Subsector: Total Value 2003-2008
Table 60 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 61 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 62 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 63 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 64 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 65 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 66 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 67 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 68 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 69 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 70 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 71 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 72 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 73 Sales of Still Red Wine by Quality Classification 2003-2008
Table 74 Sales of Still White Wine by Quality Classification 2003-2008
Table 75 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 76 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 77 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 78 Wine Exports by Country of Destination: Total Value 2002-2007
Table 79 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 80 Wine Imports by Country of Origin: Total Value 2002-2007
Table 81 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 82 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 83 Brand Shares of Still Light Grape Wine 2004-2007
Table 84 Company Shares of Champagne by National Brand Owner 2004-2007
Table 85 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 86 Brand Shares of Champagne 2004-2007
Table 87 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 88 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 89 Brand Shares of Other Sparkling Wine 2004-2007
Table 90 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 91 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 92 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 93 Company Shares of Non-grape Wine by National Brand Owner 2004-2007
Table 94 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007
Table 95 Brand Shares of Non-grape Wine 2004-2007
Table 96 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 97 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 98 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 99 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
SECTOR DATA
Table 100 Benchmark brands – Czech Republic
Table 101 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 102 Sales of Spirits by Subsector: Total Value 2003-2008
Table 103 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 104 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 105 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 106 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 107 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 108 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 109 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 110 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 111 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 112 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 113 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 114 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 115 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 116 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 117 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 118 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 119 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 120 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 121 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 122 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 123 Tequila Production, Imports and Exports: Total Volume 2002-2007
Table 124 Liqueurs Production: Total Volume 2002-2007
Table 125 Company Shares of Spirits by National Brand Owner 2003-2007
Table 126 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 127 Brand Shares of Spirits 2004-2007
Table 128 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 129 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 130 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 131 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013