Alcoholic Drinks in the United Kingdom
Euromonitor International's Alcoholic Drinks in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 174 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Beer depresses the market
The UK alcoholic drinks market continued its volume and value decline in 2008. Growth in the cider/perry, wine and spirits sectors was not enough to offset the ongoing decline in beer, the largest sector in the UK market. Demand for beer has fallen as older and more health-conscious consumers switch to wine, and as on-trade volumes shrink thanks to the smoking ban and the ongoing decline in outlet numbers.
Belt-tightening slows growth
The impact of the credit crunch and the consequent decline in consumer confidence, failing banks and falling house prices, rising unemployment and the spectre of recession all had a severe impact on the alcoholic drinks market in 2008. Beer sales in the on-trade are currently at their lowest since the Depression, according to the British Beer and Pub Association (BBPA). Consumers are economising by foregoing nights out in the on-trade and trading down in the off-trade. The development of a larger premium segment in the wine sector, for example, has weakened considerably.
Pricing polarises the market
The alcoholic drinks market has also seen a growing split in pricing between the on- and off-trade. On trade prices were driven up in 2007 and 2008 by a clampdown on promotional activity, rising costs from taxation and transport, as well as a price hike in hops that could drive the average price of a pint to £4. Prices in the channel have grown at rates far above inflation. Off-trade sales, on the other hand, remain defined by the influence of large chained retailers such as Tesco, whose vast buying power and economies of scale mean they are able to offer extremely preferential price promotions. The gap in pricing is such that consumers are deserting the on-trade.
Chains get heavier
The UK market for alcoholic drinks continues to favour chained grocers such as Tesco, whose development of alternative distribution channels to supermarkets/hypermarkets, such as convenience stores, garage forecourts and in particular on-line sales, gives them the upper hand in every part of the market. This has a severely restrictive effect on average pricing, although the scale and width of offer carried by these retailers means they dominate the majority of price positions in alcohol, with the exception of super-premium products.
Sports events to aid recovery
The market is anticipated to show an erratic pattern of recovery over the forecast period. Beer’s volume decline is set to slow, and the overall market will see a marginal recovery in both volume and constant value terms. These trends will be spurred in great part by the 2010 Football World Cup in South Africa (the fact that the host country is on GMT means that kick-off times will fit well with UK drinking patterns) as well as the 2012 London Olympics, where growth is anticipated to come from heightened levels of tourism from 2011 onwards.
Table of contents
ALCOHOLIC DRINKS IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Beer depresses the market
Belt-tightening slows growth
Pricing polarises the market
Chains get heavier
Sports events to aid recovery
KEY TRENDS AND DEVELOPMENTS
Recessionary fears slow growth
Alcohol crisis?
Ageing demography changes consumption patterns
Market tradition reinvents at speed
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008
Table 5 Selling Margin of a Typical Imported Wine Brand 2008
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
CARLSBERG UK LTD - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Carlsberg UK Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Carlsberg UK Ltd: Competitive Position 2007
CONSTELLATION EUROPE LTD - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Constellation Europe Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Constellation Europe Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Constellation Europe Ltd: Competitive Position 2007
COORS BREWERS LTD - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Coors Brewers Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Coors Brewers Ltd: Competitive Position 2007
DIAGEO PLC - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Diageo plc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Diageo plc: Competitive Position 2007
E & J GALLO WINERY EUROPE LTD - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 E & J Gallo Winery Europe Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 E & J Gallo Winery Europe Ltd: Competitive Position 2007
FULLER, SMITH & TURNER PLC - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Fuller, Smith & Turner Plc: Key Facts
Summary 16 Fuller, Smith & Turner Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Fuller, Smith & Turner Plc: Competitive Position 2007
GREENE KING PLC - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Greene King Plc: Key Facts
Summary 19 Greene King Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Greene King Plc: Competitive Position 2007
INBEV UK LTD - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Inbev UK Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Inbev UK Ltd: Competitive Position 2007
MAJESTIC WINE PLC - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Majestic Wine plc: Key Facts
Summary 24 Majestic Wine plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MARSTON'S PLC - ALCOHOLIC DRINKS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Marston's PLC: Key Facts
Summary 26 Marston's PLC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Marston's PLC: Competitive Position 2007
BEER IN THE UNITED KINGDOM
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 28 Lager by Price Band 2008
PUBLISHED DATA COMPARISONS
SECTOR DATA
Table 22 Sales of Beer by Subsector: Total Volume 2003-2008
Table 23 Sales of Beer by Subsector: Total Value 2003-2008
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 25 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 30 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 31 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 32 Beer Exports by Country of Destination: Total Value 2002-2007
Table 33 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 34 Beer Imports by Country of Origin: Total Value 2002-2007
Table 35 Company Shares of Beer by National Brand Owner 2003-2007
Table 36 Company Shares of Beer by Global Brand Owner 2003-2007
Table 37 Brand Shares of Beer 2004-2007
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 39 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
CIDER/PERRY IN THE UNITED KINGDOM
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 42 Sales of Cider/Perry: Total Volume 2003-2008
Table 43 Sales of Cider/Perry: Total Value 2003-2008
Table 44 Sales of Cider/Perry: % Total Volume Growth 2003-2008
Table 45 Sales of Cider/Perry: % Total Value Growth 2003-2008
Table 46 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008
Table 47 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008
Table 48 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008
Table 49 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008
Table 50 Cider/Perry Production, Imports and Exports: Total Volume 2002-2007
Table 51 Cider/Perry Exports by Country of Destination: Total Volume 2002-2007
Table 52 Cider/Perry Exports by Country of Destination: Total Value 2002-2007
Table 53 Cider/Perry Imports by Country of Origin: Total Volume 2002-2007
Table 54 Cider/Perry Imports by Country of Origin: Total Value 2002-2007
Table 55 Company Shares of Cider/Perry by National Brand Owner 2003-2007
Table 56 Company Shares of Cider/Perry by Global Brand Owner 2003-2007
Table 57 Brand Shares of Cider/Perry 2004-2007
Table 58 Forecast Sales of Cider/Perry: Total Volume 2008-2013
Table 59 Forecast Sales of Cider/Perry: Total Value 2008-2013
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013
RTDS/HIGH-STRENGTH PREMIXES IN THE UNITED KINGDOM
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 62 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 63 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 64 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 65 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 68 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 70 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 71 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 72 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 74 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 75 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 76 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
WINE IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
PUBLISHED DATA COMPARISONS
National Consumer Expenditure
SECTOR DATA
Table 77 Sales of Wine by Subsector: Total Volume 2003-2008
Table 78 Sales of Wine by Subsector: Total Value 2003-2008
Table 79 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 80 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 81 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 82 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 83 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 84 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 85 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 86 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 87 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 88 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 89 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 90 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 91 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 92 Sales of Still Red Wine by Quality Classification 2003-2008
Table 93 Sales of Still White Wine by Quality Classification 2003-2008
Table 94 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 95 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 96 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 97 Wine Exports by Country of Destination: Total Value 2002-2007
Table 98 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 99 Wine Imports by Country of Origin: Total Value 2002-2007
Table 100 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 101 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 102 Brand Shares of Still Light Grape Wine 2004-2007
Table 103 Company Shares of Champagne by National Brand Owner 2004-2007
Table 104 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 105 Brand Shares of Champagne 2004-2007
Table 106 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 107 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 108 Brand Shares of Other Sparkling Wine 2004-2007
Table 109 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 110 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 111 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 112 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 113 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 114 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 115 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN THE UNITED KINGDOM
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky Price band methodology
PUBLISHED DATA COMPARISONS
National Consumer Expenditure
SECTOR DATA
Table 116 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 117 Sales of Spirits by Subsector: Total Value 2003-2008
Table 118 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 119 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 120 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 121 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 122 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 123 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 124 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 125 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 126 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 127 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 128 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 129 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 130 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 131 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 132 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 133 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 134 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 135 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 136 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 137 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 138 Tequila Production, Imports and Exports: Total Volume 2002-2007
Table 139 Liqueurs Production: Total Volume 2002-2007
Table 140 Company Shares of Spirits by National Brand Owner 2003-2007
Table 141 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 142 Brand Shares of Spirits 2004-2007
Table 143 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 144 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 145 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 146 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013