Alcoholic Drinks in the United Kingdom
Euromonitor International's Alcoholic Drinks in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 175 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Falling Sectors
In 2007, total volume sales of alcoholic drinks fell for the first time since 2000, a fall driven by the decreasing popularity of beer, on the back of increased food offerings in pubs, which has led some consumers to prefer wine, health concerns and fashion. Wine continued to grow in 2007, albeit at a slower rate than in previous years, as existing customers increased and diversified their consumption into areas such as rosé and sparkling wines. Spirits continued to grow steadily on the back of strong gains in the vodka and rum subsectors.
Tesco Town Gathers Pace
Whilst the alcoholic drinks market continues to grow, consumption patterns are shifting away from the on-trade and towards the off-trade. This trend has been most evident in beer, but is also significant in spirits. This change is being driven by a combination of consumers finding other ways to spend their leisure time than in the pub, and by the persistence of hyper/supermarkets in offering heavily discounted alcoholic drinks sold below cost. The smoking ban intensified this trend, at least in the short term, as consumers voted with their feet and stayed away from on-trade outlets.
Pause for Thought in Consolidating Market
2007 witnessed a pause in acquisition activity in the alcoholic drinks market, after a busy year in 2006. Companies looked to respond to an increasingly competitive marketplace with enhanced product portfolios and a focus on improving production. Specialist retailers continue to struggle in the face of the “Tesco Town” phenomenon, resulting in calls for legislation that would curb supermarkets’ power.
Shift in the Taste Paradigm
The alcoholic drinks market continues to be held back by the seemingly terminal decline of the RTDs/high-strength premixes sector. As young female drinkers “grow up”, they are replacing RTDs with white spirits, such as vodka, and cider, driven by the “cider on ice” phenomenon. In the spirits sector, rum looks set to make a big impact, with healthy growth for the third consecutive year in 2007. Consumers of wine are increasingly looking towards the high end of the market, and there are signs of increased willingness to spend more for quality and provenance. Local breweries are suffering as consumer tastes shift towards world beers, with global brand owners supporting global super-brands such as Brahma and Corona Extra with weighty marketing efforts.
Looking Forward
Total volume sales of alcoholic drinks are predicted to increase over the forecast period, albeit only marginally, driven mainly by growth in wine, cider and spirits. Beer, the largest selling product, is forecast to decline in volume over the forecast period, as the decline in ale is predicted to continue, the 2008 UEFA European Football Championships will do little to promote beer sales without the presence of the English team, and as standard and premium lagers reach saturation point. The shift towards the off-trade also looks set to continue over the forecast period. Scares about the economy will see customers voting with their feet, whilst supermarkets will continue to offer heavily discounted alcohol, as consumers become used to these prices. The available evidence suggests that the recent trend of record hot summers is set to continue, which will encourage more people to substitute going to the pub with increased outdoor leisure.
Table of contents
ALCOHOLIC DRINKS IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Falling Sectors
Tesco Town Gathers Pace
Pause for Thought in Consolidating Market
Shift in the Taste Paradigm
Looking Forward
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Pouring Legislation on the Fire
Economic Uncertainty
The Way We Socialise
Heritage
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 3 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 4 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 5 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 6 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 7 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 10 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 12 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 16 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
APPENDIX
Legislation
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 19 Selling Margin of a Typical Beer Brand 2007
Table 20 Selling Margin of a Typical Wine Brand 2007
Table 21 Selling Margin of a Typical Spirits Brand 2007
Operating Environment
Price Band Methodology
Summary 3 Lager by Price Band 2007
Summary 4 Benchmark Brands – United Kingdom
Published Data Comparisons
DEFINITIONS
Sources
Summary 5 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
ADNAMS & CO PLC
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Adnams & Co Plc: Key Facts
Summary 7 Adnams & Co Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Adnams & Co Plc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Adnams & Co Plc: Competitive Position 2006
BOOKER CASH & CARRY LTD
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Booker Cash and Carry Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Booker Cash and Carry Ltd: Competitive Position 2006
CONSTELLATION EUROPE LTD
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Constellation Europe Ltd: Key Facts
Summary 13 Constellation Europe Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Constellation Europe Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Constellation Europe Ltd: Competitive Position 2006
COORS BREWERS LTD
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Coors Brewers Ltd: Key Facts
Summary 17 Coors Brewers Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Coors Brewers Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Coors Brewers Ltd: Competitive Position 2006
DIAGEO PLC
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Diageo Plc: Key Facts
Summary 21 Diageo Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Diageo Plc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 Diageo Plc: Competitive Position 2006
E & J GALLO WINERY EUROPE LTD
STRATEGIC DIRECTION
KEY FACTS
Summary 24 E&J Gallo Winery Europe: Key Facts
Summary 25 E&J Gallo Winery Europe: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 E&J Gallo Winery Europe: Competitive Position 2006
FULLER, SMITH & TURNER PLC
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Fuller, Smith & Turner Plc: Key Facts
Summary 28 Fuller, Smith & Turner Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Fuller, Smith & Turner Plc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 30 Fuller, Smith & Turner Plc: Competitive Position 2006
GREENE KING PLC
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Greene King Plc: Key Facts
Summary 32 Greene King Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 33 Greene King Plc: Competitive Position 2006
PERNOD RICARD UK LTD
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Pernod Ricard UK Ltd: Key Facts
Summary 35 Pernod Ricard UK Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 36 Pernod Ricard UK Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 37 Pernod Ricard UK Ltd: Competitive Position 2006
BEER IN THE UNITED KINGDOM
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price band methodology
Summary 38 Lager by Price Band 2007
Published data comparisons
SECTOR DATA
Table 22 Sales of Beer by Subsector: Total Volume 2002-2007
Table 23 Sales of Beer by Subsector: Total Value 2002-2007
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 26 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 27 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 31 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 32 Beer Exports by Country of Destination: Total Value 2001-2006
Table 33 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 34 Beer Imports by Country of Origin: Total Value 2001-2006
Table 35 Company Shares of Beer by National Brand Owner 2002-2006
Table 36 Company Shares of Beer by Global Brand Owner 2002-2006
Table 37 Brand Shares of Beer 2003-2006
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 39 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN THE UNITED KINGDOM
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 42 Sales of Cider/Perry: Total Volume 2002-2007
Table 43 Sales of Cider/Perry: Total Value 2002-2007
Table 44 Sales of Cider/Perry: % Total Volume Growth 2002-2007
Table 45 Sales of Cider/Perry: % Total Value Growth 2002-2007
Table 46 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
Table 47 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
Table 48 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
Table 49 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
Table 50 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
Table 51 Company Shares of Cider/Perry by National Brand Owner 2002-2006
Table 52 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
Table 53 Brand Shares of Cider/Perry 2003-2006
Table 54 Forecast Sales of Cider/Perry: Total Volume 2007-2012
Table 55 Forecast Sales of Cider/Perry: Total Value 2007-2012
Table 56 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 57 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
RTDS/HIGH-STRENGTH PREMIXES IN THE UNITED KINGDOM
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 58 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 59 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 60 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 61 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 62 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 63 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 66 RTDS/High-strength Premixes Production, Imports and Exports: Total Volume 2001-2006
Table 67 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 68 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 69 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 70 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 74 Sales of Wine by Subsector: Total Volume 2002-2007
Table 75 Sales of Wine by Subsector: Total Value 2002-2007
Table 76 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 77 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 78 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 79 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 80 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 81 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 82 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 83 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 84 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 85 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 86 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 87 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 88 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 89 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 90 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 91 Wine Exports by Country of Destination: Total Value 2001-2006
Table 92 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 93 Wine Imports by Country of Origin: Total Value 2001-2006
Table 94 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 95 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 96 Brand Shares of Still Light Grape Wine 2003-2006
Table 97 Company Shares of Champagne by National Brand Owner 2003-2006
Table 98 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 99 Brand Shares of Champagne 2003-2006
Table 100 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 101 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 102 Brand Shares of Other Sparkling Wine 2003-2006
Table 103 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 104 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 105 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 106 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 107 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 108 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 109 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN THE UNITED KINGDOM
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky Price band methodology
Published data comparisons
SECTOR DATA
Table 110 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 111 Sales of Spirits by Subsector: Total Value 2002-2007
Table 112 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 113 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 114 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 115 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 116 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 117 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 118 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 119 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 120 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 121 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 122 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 123 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 124 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 125 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 126 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 127 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 128 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 129 Liqueurs Production: Total Volume 2001-2006
Table 130 Other Spirits Production: Total Volume 2001-2006
Table 131 Company Shares of Spirits by National Brand Owner 2002-2006
Table 132 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 133 Brand Shares of Spirits 2003-2006
Table 134 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 135 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 136 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 137 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012