Aldi Group
Euromonitor International's company profile, Aldi Group offers detailed strategic analysis of the company's business, examining its performance in the retailing market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Tables: 13 | Publication date: Apr 2008
Table of contents
RETAILING : MARKET INSIGHT
STRATEGIC EVALUATION
SWOT Analysis
12 MONTH HIGHLIGHTS
2007
PROSPECTS FOR ALDI GROUP IN RETAILING
Core Businesses
Growth Opportunities
Limited Potential
Table 1 Aldi Group: Retailing World Sector Sales Performance 2007
Table 2 Aldi Group: Retailing Regional Sales Performance 2007
STRATEGIC OBJECTIVES AND CHALLENGES
Competing against established discounter chains in Eastern Europe
Ambitious expansion plans in the US
Expanding into city centre locations in the UK
Offering more branded and premium products
Supermarkets and hypermarkets challenge discounters
Keeping employees satisfied
COMPANY STRUCTURE
Overview
Brand and marketing strategy
OPERATIONAL AND DISTRIBUTION STRATEGIES
The co-existence of Aldi Nord and Aldi Süd
Efficient supply and distribution chain
PRIVATE LABEL STRATEGY
Private label assortment the foundation of Aldi’s success
Adapting offer to local demand
Targeting more affluent customers through premium private label offering
Summary 1 Aldi Group: Retailing Key Facts
Table 3 Aldi Group: World Shares & Rankings in Retailing by Sector 2006-2007
Table 4 Aldi Group: World and Regional Shares in Retailing by Sector 2007
Table 5 Aldi Group: Aldi World Shares & Rankings in Retailing by Sector 2006-2007
Table 6 Aldi Group: Aldi Regional Shares in Retailing by Sector 2007
APPENDICES
Financial Summary
Table 7 Aldi Group: Financial Summary 2004-2006
Table 8 Aldi Group: Number of Outlets by Channel/Format and Key Geographies 2004-2007
Company Background
Summary 2 Aldi Group: Historical Development
Summary 3 Aldi Group: Subsidiaries 2007
Summary 4 Aldi Group: Retailing Brands 2007
Summary 5 Aldi Group: Websites