Aldi Group in Retailing
Euromonitor International's company profile, Aldi Group in Retailing offers detailed strategic analysis of the company's business, examining its performance in the retailing market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Apr 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – ALDI GROUP
Chart 3 Strategic Evaluation
FURTHER DIVERSIFICATION INTO NON-FOOD AND NEW SERVICES
Chart 4 Strategic Evaluation
PRICE WARS AND CSR ISSUES STRATEGIC KEY CHALLENGES
Chart 5 Strategic Evaluation
HOW THE ALDI VS. LIDL BATTLE IS SHAPING GROCERY RETAILING
Chart 6 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 7 Competitive Positioning
ROBUST PERFORMANCE, BUT OUTSHINED BY MAIN RIVAL
Chart 8 Competitive Positioning
COMPETITIVE CONTEXT – DISCOUNTERS GAIN GROUND
Chart 9 Competitive Positioning
GEOGRAPHIC OPPORTUNITIES
Chart 10 Geographic Opportunities
GROWTH OPPORTUNITIES IN LARGE MARKETS, ESPECIALLY THE US
Chart 11 Geographic Opportunities
REMAINS DEPENDENT ON MATURE WESTERN EUROPEAN MARKETS
Chart 12 Geographic Opportunities
COMPETITION INTENSIFIES IN GERMANY AND AUSTRIA
Chart 13 Geographic Opportunities
LATE MARKET ENTRIES IN EASTERN EUROPE AND GREECE
Chart 14 Geographic Opportunities
STEADY EXPANSION SET TO CONTINUE IN THE UK AND IRELAND
Chart 15 Geographic Opportunities
ALDI ALTERS RETAIL LANDSCAPE IN AUSTRALIA AND SWITZERLAND
Chart 16 Geographic Opportunities
CATEGORY OPPORTUNITIES
Chart 17 Category Opportunities
NO PRESENCE YET BEYOND DISCOUNTERS
Chart 18 Category Opportunities
BRAND STRATEGY
Chart 19 Brand Strategy
A SINGLE GLOBAL BRAND FOR ALDI NORD AND ALDI SüD
Chart 20 Brand Strategy
ALDI / HOFER: MORE ADVERTISING AND PREMIUMISATION
Chart 21 Brand Strategy
PRIVATE LABEL – QUALITY AND LOCAL PRODUCTS TO BUILD LOYALTY
Chart 22 Brand Strategy
AWARD WINNING RANGES HELP BUILD CONSUMER TRUST
Chart 23 Brand Strategy
RECOMMENDATIONS
Chart 24 Recommendations
KEY RECOMMENDATIONS
Chart 25 Recommendations