Amazon.com Inc in Retailing
Euromonitor International's company profile, Amazon.com Inc in Retailing offers detailed strategic analysis of the company's business, examining its performance in the retailing market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Sep 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – AMAZON.COM INC
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
AMAZON.COM VS GLOBAL INTERNET RETAILING
Chart 6 Competitive Positioning
COMPETITIVE CONTEXT: MORE COMPETITION BEHIND AMAZON
Chart 7 Competitive Positioning
GROWING THREAT FROM STORE-BASED PLAYERS
Chart 8 Competitive Positioning
STORE-BASED PLAYERS EXPAND IN KEY MARKETS
Chart 9 Competitive Positioning
GEORGRAPHIC OPPORTUNITIES
Chart 10 Georgraphic Opportunities
ROOM FOR GROWTH DESPITE DEVELOPED MARKET BIAS
Chart 11 Georgraphic Opportunities
COMPETITION TO GAIN GROUND IN EMERGING MARKETS
Chart 12 Georgraphic Opportunities
MORE AMBITIONS IN CHINA, LATIN AMERICA AND THE MIDDLE EAST
Chart 13 Georgraphic Opportunities
CORPORATE OPPORTUNITIES
Chart 14 Corporate Opportunities
SINGULAR FOCUS ENHANCES BRAND STRENGTH
Chart 15 Corporate Opportunities
ADAPTING TO EVOLUTION OF CORE CATEGORY
Chart 16 Corporate Opportunities
ONGOING PRODUCT DIVERSIFICATION
Chart 17 Corporate Opportunities
MOVING INTO NEW PRODUCT CATEGORIES
Chart 18 Corporate Opportunities
EXPANDING PURCHASING OPPORTUNITIES
Chart 19 Corporate Opportunities
BRAND STRATEGY
Chart 20 Brand Strategy
MOVING BEYOND A SINGLE-BRAND STRATEGY
Chart 21 Brand Strategy
PIONEERING ONLINE PRIVATE LABEL
Chart 22 Brand Strategy
RECOMMENDATIONS
Chart 23 Recommendations
KEY RECOMMENDATIONS
Chart 24 Recommendations