American Express Co

Euromonitor International's company profile, American Express Co offers detailed strategic analysis of the company's business, examining its performance in the financial cards market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Get immediate access to strategic market analysis when you buy reports online

Back to > Previous page >  Financial Cards homepage > World homepage

Table of contents

1. INTRODUCTION

1.1 KEY FACTS

2. FINANCIAL CARDS BUSINESS OF AMERICAN EXPRESS

2.1 FINANCIAL CARDS BUSINESS DEVELOPMENT

2.2 FINANCIAL CARDS NET SALES & PROFITS

Table 1 American Express: Financial Cards Sales 2003-2005

3. AMERICAN EXPRESS PERFORMANCE IN FINANCIAL CARDS

3.1 COMPETITIVE CONTEXT

3.2 COMPANY WORLD MARKET SHARES

Ongoing expansion

Expanding relationships

Table 2 American Express (as operator): World Shares & Rankings in Financial cards by Sector 2001-2004

Table 3 American Express (as issuer): World Shares & Rankings in Financial cards by Sector 2001-2004

3.3 COMPANY SHARES BY REGION AND SECTOR

An international presence

Tailoring approach to geographic markets

Heavy bias towards North America

Table 4 American Express: Regional Operator Shares in Financial cards by Sector 2004

Table 5 American Express : Regional Issuer Shares in Financial cards by Sector 2004

3.4 MARKETING STRATEGIES

A key asset

Rewards

Sponsorship and corporate responsibility

4. AMERICAN EXPRESS FINANCIAL CARDS BRAND ASSESSMENT

4.1 BRAND PORTFOLIO

Charge cards and credit cards

Partnerships

Pre-paid cards

4.2 NEW PRODUCT DEVELOPMENT

New credit cards

Contactless payment

Expanding the co-brand offer

5. AMERICAN EXPRESS FINANCIAL CARDS STRATEGIC EVALUATION

5.1 AMERICAN EXPRESS SECTOR POTENTIAL

Growth to be driven by emerging regions

Credit cards illustrate regional differences

Charge cards to register more modest growth

Emergent product areas

Table 6 American Express : World Operator Sales Performance of Key Sectors of Involvement 2004

Table 7 American Express : World Issuer Sales Performance of Key Sectors of Involvement 2004

5.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

5.3 FUTURE PROSPECTS FOR PAYMENT CARDS BUSINESS

Diversification

Expanding in emerging markets

Potential at home

Back to > Previous page >  Financial Cards homepage > World homepage