American Express Co
Euromonitor International's company profile, American Express Co offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 11 | Publication date: Jan 2009
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2007-2008
PROSPECTS
CORE BUSINESSES
Regional scope
Customising the travel experience
Flourishing business travel
GROWTH OPPORTUNITIES
Emerging markets
Business travel
Technological development
LIMITED POTENTIAL
Table 1 American Express Co: Travel Retail Products World Sales Performance 2007
Table 2 American Express Co: Travel Retail Products Regional Sales Performance 2007
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Four key areas
Enhanced online traffic
Agency network expansion
OWNERSHIP EVENTS
Table 3 American Express Co: World Shares & Rankings in Travel & Tourism by Sector 2006-2007
Table 4 American Express Co: World & Regional Shares in Travel & Tourism by Sector 2007
COMPANY STRUCTURE
AMERICAN EXPRESS CO
Summary 1 American Express Co: Travel & Tourism Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
APPENDICES
FINANCIAL SUMMARY
Table 5 American Express Co: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 American Express Co: Historical Development
Summary 3 American Express Co: Subsidiaries 2007
Summary 4 American Express Co: Travel & Tourism Brands 2007
Summary 5 American Express Co: Company Locations
Summary 6 American Express Co: Websites