American Express Co

Euromonitor International's company profile, American Express Co offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS

CORE BUSINESSES

Regional scope

Customising the travel experience

Flourishing business travel

GROWTH OPPORTUNITIES

Emerging markets

Business travel

Technological development

LIMITED POTENTIAL

Table 1 American Express Co: Travel Retail Products World Sales Performance 2007

Table 2 American Express Co: Travel Retail Products Regional Sales Performance 2007

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Four key areas

Enhanced online traffic

Agency network expansion

OWNERSHIP EVENTS

Table 3 American Express Co: World Shares & Rankings in Travel & Tourism by Sector 2006-2007

Table 4 American Express Co: World & Regional Shares in Travel & Tourism by Sector 2007

COMPANY STRUCTURE

AMERICAN EXPRESS CO

Summary 1 American Express Co: Travel & Tourism Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

APPENDICES

FINANCIAL SUMMARY

Table 5 American Express Co: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 American Express Co: Historical Development

Summary 3 American Express Co: Subsidiaries 2007

Summary 4 American Express Co: Travel & Tourism Brands 2007

Summary 5 American Express Co: Company Locations

Summary 6 American Express Co: Websites