American Express in Consumer Finance
Euromonitor International's company profile, American Express in Consumer Finance offers detailed strategic analysis of the company's business, examining its performance in the consumer finance market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Jul 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – AMERICAN EXPRESS
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES
Chart 4 Strategic Evaluation
CHALLENGES TO CONTINUING RETURNS AND EXPANSION
Chart 5 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 6 Competitive Positioning
VOLUME GAIN AS MARKET GROWTH SLOWS
Chart 7 Competitive Positioning
MARKET LEADERS MAINTAIN SHARE IN RETAIL VALUE
Chart 8 Competitive Positioning
VISA AND MASTERCARD GAIN IN EMERGING MARKETS
Chart 9 Competitive Positioning
MARKET ASSESSMENT
Chart 10 Market Assessment
GROWTH OPPORTUNITY IN NORTH AMERICA AND EASTERN EUROPE
Chart 11 Market Assessment
CREDIT EXPANSION HIGH, BUT CHARGE STILL ATTRACTIVE
Chart 12 Market Assessment
PRE-PAID AND DEBIT TAKE SHARE FROM KEY AMEX SECTORS
Chart 13 Market Assessment
CATEGORY AND/OR GEOGRAPHIC OPPORTUNITIES
Chart 14 Category and/or Geographic Opportunities
ATTRACTIVE PROSPECTS IN PRE-PAID AND UNDERSERVED MARKETS
Chart 15 Category and/or Geographic Opportunities
DEVELOPING MARKETS ENABLE EXPANSION
Chart 16 Category and/or Geographic Opportunities
COMMERCIAL CHARGE CONTINUES TO OFFER ADVANTAGES
Chart 17 Category and/or Geographic Opportunities
BRAND STRATEGY
Chart 18 Brand Strategy
AMERICAN EXPRESS TARGETING NICHE MARKETS
Chart 19 Brand Strategy
FROM HIGH-SPEND CLIENT TO EVERYDAY SPENDING
Chart 20 Brand Strategy
RECOMMENDATIONS
Chart 21 Recommendations
FINDING BALANCE BETWEEN DIVERSIFICATION AND MAIN BUSINESS
Chart 22 Recommendations