Anheuser-Busch
Alcoholic Drinks > Beer

Anheuser-Busch Cos Inc

Euromonitor International's company profile, Anheuser-Busch Cos Inc offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Chapters: 5  |  Tables: 23  |  Publication date: Nov 2007
Cost: 
GBP195.00

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE BEER BUSINESS

Modest growth in first half of 2007, yet significant challenges ahead

Significant steps taken to invest in imported lager

Company must address emerging market deficiencies in 2007-2008

SABMiller's star rising; Anheuser-Busch could do with ruffling a few feathers

InBev and Anheuser-Busch to merge?

Table 1 Anheuser-Busch Cos Inc: Beer World Sector Sales Performance 2005

Table 2 Anheuser-Busch Cos Inc: Beer Regional Sales Performance 2005

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

Expansion in import and craft beer segments

Brand extensions and new product launches

Growth through acquisitions and strategic alliances

International expansion through distribution deals

Cost savings lead to possibility of US brewing of European brands

Entry into premium and super-premium spirits and water

OPERATIONAL AND DISTRIBUTION STRATEGIES

Vertical integration allows management flexibility

Productivity gains derive from improved asset utilisation

Distribution strategies focus on wholesaler exclusivity and regional differentiation

Introducing craft, import and speciality beers into the wholesaler network

Equipping distributors with marketing tools

International distribution

New frontiers in Eastern Europe and Latin America

Marketing strategies

OWNERSHIP EVENTS

Acquisitions increase Anheuser-Busch's presence in craft and speciality beer segment

Summary 1 Anheuser-Busch Cos Inc: Key Facts

PERFORMANCE BY REGION AND BY SECTOR

BEER MARKET ASSESSMENT

Beer market characterised by merger and acquisition

Emerging markets key to organic growth

Competitive landscape

LAGER

Competitive landscape

Prospects

DARK BEER

Competitive landscape

Prospects

NON-/LOW-ALCOHOL BEER

Competitive landscape

Prospects

Table 3 Anheuser-Busch Cos Inc: World Shares & Rankings in Beer by Sector 2004-2005

Table 4 Anheuser-Busch Cos Inc: World and Regional Shares in Beer by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Budweiser, Michelob & Busch key brands for Anheuser-Busch

Company ups its activity in craft beers and seasonal beers

New product development adapts to new trends

Packaging development

BUDWEISER

Budweiser flagship brand for Anheuser-Busch; world number two beer

Asia-Pacific and Latin America main emerging markets for Budweiser

Brand extensions aim to broaden consumer base

Heavy advertising and sponsorship programme

BUD LIGHT

Bud Light the leading brand in global beer

Bud Light accounts for around one third of US standard lager market

Bud Light successfully implements price rises in 2006

Bud Light leadership looks secure

BUD ICE

North America-centric Bud Ice on the wane as "Light" beers steal the limelight

Company unlikely to invest in revitalising brand as little potential in standard segment

BUSCH

Economy lager brand Busch helps anchor company's global beer presence

Busch number five beer in North America; leads US economy lager

HARBIN

Acquisition of Harbin strengthens Anheuser-Busch in China

Import of Harbin to US seeks to increase company presence in dynamic segment

MICHELOB

Michelob is third-ranked premium lager in world

Michelob launches Ultra Amber in effort to recapture share

Seasonal fruit extensions to stem decline

NATURAL LIGHT

Natural Light makes gains in US, but loses at global level

Conservation programmes enhance brand image

Natural disadvantaged by lack of presence in emerging markets

NATURAL ICE

Short-term share gain in US, but long-term global decline

Table 5 Anheuser-Busch Cos Inc: Budweiser World Shares & Rankings in Beer by Sector 2004-2005

Table 6 Anheuser-Busch Cos Inc: Budweiser Regional Shares in Beer by Sector 2005

Table 7 Anheuser-Busch Cos Inc: Busch World Shares & Rankings in Beer by Sector 2004-2005

Table 8 Anheuser-Busch Cos Inc: Busch Regional Shares in Beer by Sector 2005

Table 9 Anheuser-Busch Cos Inc: Harbin World Shares & Rankings in Beer by Sector 2004-2005

Table 10 Anheuser-Busch Cos Inc: Harbin Regional Shares in Beer by Sector 2005

Table 11 Anheuser-Busch Cos Inc: Michelob World Shares & Rankings in Beer by Sector 2004-2005

Table 12 Anheuser-Busch Cos Inc: Michelob Regional Shares in Beer by Sector 2005

Table 13 Anheuser-Busch Cos Inc: Bud Ice World Shares & Rankings in Beer by Sector 2004-2005

Table 14 Anheuser-Busch Cos Inc: Bud Ice Regional Shares in Beer by Sector 2005

Table 15 Anheuser-Busch Cos Inc: Bud Light World Shares & Rankings in Beer by Sector 2004-2005

Table 16 Anheuser-Busch Cos Inc: Bud Light Regional Shares in Beer by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 17 Anheuser-Busch Cos Inc: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Anheuser-Busch Cos Inc: Historical Development

Summary 3 Anheuser-Busch Cos Inc: Subsidiaries 2005

Summary 4 Anheuser-Busch Cos Inc: Beer Brands 2005

Summary 5 Anheuser-Busch Cos Inc: Company Locations

Summary 6 Anheuser-Busch Cos Inc: Websites

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