Anheuser-Busch Cos Inc
Euromonitor International's company profile, Anheuser-Busch Cos Inc offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 23 | Publication date: Aug 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
INBEV APPROACH TO ANHEUSER-BUSCH
INBEV GAINS
OTHER MAJOR BREWERS ARE NOT WELL-PLACED TO ENTER A BIDDING WAR FOR ANHEUSER-BUSCH
PROSPECTS FOR ANHEUSER-BUSCH COS INC IN BEER
CORE BUSINESSES
Strength concentrated in the US and China
Partnership with InBev for premium import brands in the US
Product innovation and craft beers
China is an important market for the company
Other international markets
GROWTH OPPORTUNITIES
New venture in India
Table 1 Anheuser-Busch Cos Inc: Beer World Sector Sales Performance 2006
Table 2 Anheuser-Busch Cos Inc: Beer Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Stagnation of the US market
Lack of international exposure
Expansion in import and craft beers
Table 3 Anheuser-Busch Cos Inc: World Shares & Rankings in Beer by Sector 2005-2006
Table 4 Anheuser-Busch Cos Inc: World and Regional Shares in Beer by Sector 2006
COMPANY STRUCTURE
ANHEUSER-BUSCH COS INC
Strong investments in China and Mexico, new investment in India
PRODUCTION AND DISTRIBUTION
Vertical integration allows management flexibility
Partnership is the preferred option for territories with no operations
Eases exclusive distributor agreements
Increases product range and strengthens portfolio in and outside beer
OWNERSHIP EVENTS
Icelandic Water Holdings
Summary 1 Anheuser-Busch Cos Inc: Beer Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
The Budweiser brand going truly international
Four key brand families – Budweiser, Michelob, Busch and Natural
Furthering aspirations into craft-type beers
Table 5 Anheuser-Busch Cos Inc: Bud Ice World Shares & Rankings in Beer by Sector 2005-2006
Table 6 Anheuser-Busch Cos Inc: Bud Ice Regional Shares in Beer by Sector 2006
Table 7 Anheuser-Busch Cos Inc: Bud Light World Shares & Rankings in Beer by Sector 2005-2006
Table 8 Anheuser-Busch Cos Inc: Bud Light Regional Shares in Beer by Sector 2006
Table 9 Anheuser-Busch Cos Inc: Budweiser World Shares & Rankings in Beer by Sector 2005-2006
Table 10 Anheuser-Busch Cos Inc: Budweiser Regional Shares in Beer by Sector 2006
Table 11 Anheuser-Busch Cos Inc: Busch World Shares & Rankings in Beer by Sector 2005-2006
Table 12 Anheuser-Busch Cos Inc: Busch Regional Shares in Beer by Sector 2006
Table 13 Anheuser-Busch Cos Inc: Harbin World Shares & Rankings in Beer by Sector 2005-2006
Table 14 Anheuser-Busch Cos Inc: Harbin Regional Shares in Beer by Sector 2006
Table 15 Anheuser-Busch Cos Inc: Michelob World Shares & Rankings in Beer by Sector 2005-2006
Table 16 Anheuser-Busch Cos Inc: Michelob Regional Shares in Beer by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 17 Anheuser-Busch Cos Inc: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Anheuser-Busch Cos Inc: Historical Development
Summary 3 Anheuser-Busch Cos Inc: Subsidiaries 2006
Summary 4 Anheuser-Busch Cos Inc: Beer Brands 2006
Summary 5 Anheuser-Busch Cos Inc: Company Locations
Summary 6 Anheuser-Busch Cos Inc: Websites