Anheuser-Busch
Alcoholic Drinks > Beer

Anheuser-Busch Cos Inc

Euromonitor International's company profile, Anheuser-Busch Cos Inc offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Chapters: 7  |  Tables: 23  |  Publication date: Aug 2008
Cost: 
GBP245.00

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

INBEV APPROACH TO ANHEUSER-BUSCH

INBEV GAINS

OTHER MAJOR BREWERS ARE NOT WELL-PLACED TO ENTER A BIDDING WAR FOR ANHEUSER-BUSCH

PROSPECTS FOR ANHEUSER-BUSCH COS INC IN BEER

CORE BUSINESSES

Strength concentrated in the US and China

Partnership with InBev for premium import brands in the US

Product innovation and craft beers

China is an important market for the company

Other international markets

GROWTH OPPORTUNITIES

New venture in India

Table 1 Anheuser-Busch Cos Inc: Beer World Sector Sales Performance 2006

Table 2 Anheuser-Busch Cos Inc: Beer Regional Sales Performance 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Stagnation of the US market

Lack of international exposure

Expansion in import and craft beers

Table 3 Anheuser-Busch Cos Inc: World Shares & Rankings in Beer by Sector 2005-2006

Table 4 Anheuser-Busch Cos Inc: World and Regional Shares in Beer by Sector 2006

COMPANY STRUCTURE

ANHEUSER-BUSCH COS INC

Strong investments in China and Mexico, new investment in India

PRODUCTION AND DISTRIBUTION

Vertical integration allows management flexibility

Partnership is the preferred option for territories with no operations

Eases exclusive distributor agreements

Increases product range and strengthens portfolio in and outside beer

OWNERSHIP EVENTS

Icelandic Water Holdings

Summary 1 Anheuser-Busch Cos Inc: Beer Key Facts

BRAND ASSESSMENT

BRAND STRATEGY

The Budweiser brand going truly international

Four key brand families – Budweiser, Michelob, Busch and Natural

Furthering aspirations into craft-type beers

Table 5 Anheuser-Busch Cos Inc: Bud Ice World Shares & Rankings in Beer by Sector 2005-2006

Table 6 Anheuser-Busch Cos Inc: Bud Ice Regional Shares in Beer by Sector 2006

Table 7 Anheuser-Busch Cos Inc: Bud Light World Shares & Rankings in Beer by Sector 2005-2006

Table 8 Anheuser-Busch Cos Inc: Bud Light Regional Shares in Beer by Sector 2006

Table 9 Anheuser-Busch Cos Inc: Budweiser World Shares & Rankings in Beer by Sector 2005-2006

Table 10 Anheuser-Busch Cos Inc: Budweiser Regional Shares in Beer by Sector 2006

Table 11 Anheuser-Busch Cos Inc: Busch World Shares & Rankings in Beer by Sector 2005-2006

Table 12 Anheuser-Busch Cos Inc: Busch Regional Shares in Beer by Sector 2006

Table 13 Anheuser-Busch Cos Inc: Harbin World Shares & Rankings in Beer by Sector 2005-2006

Table 14 Anheuser-Busch Cos Inc: Harbin Regional Shares in Beer by Sector 2006

Table 15 Anheuser-Busch Cos Inc: Michelob World Shares & Rankings in Beer by Sector 2005-2006

Table 16 Anheuser-Busch Cos Inc: Michelob Regional Shares in Beer by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 17 Anheuser-Busch Cos Inc: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Anheuser-Busch Cos Inc: Historical Development

Summary 3 Anheuser-Busch Cos Inc: Subsidiaries 2006

Summary 4 Anheuser-Busch Cos Inc: Beer Brands 2006

Summary 5 Anheuser-Busch Cos Inc: Company Locations

Summary 6 Anheuser-Busch Cos Inc: Websites

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