Anheuser-Busch Cos Inc
Euromonitor International's company profile, Anheuser-Busch Cos Inc offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 23 | Publication date: Nov 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE BEER BUSINESS
Modest growth in first half of 2007, yet significant challenges ahead
Significant steps taken to invest in imported lager
Company must address emerging market deficiencies in 2007-2008
SABMiller's star rising; Anheuser-Busch could do with ruffling a few feathers
InBev and Anheuser-Busch to merge?
Table 1 Anheuser-Busch Cos Inc: Beer World Sector Sales Performance 2005
Table 2 Anheuser-Busch Cos Inc: Beer Regional Sales Performance 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Expansion in import and craft beer segments
Brand extensions and new product launches
Growth through acquisitions and strategic alliances
International expansion through distribution deals
Cost savings lead to possibility of US brewing of European brands
Entry into premium and super-premium spirits and water
OPERATIONAL AND DISTRIBUTION STRATEGIES
Vertical integration allows management flexibility
Productivity gains derive from improved asset utilisation
Distribution strategies focus on wholesaler exclusivity and regional differentiation
Introducing craft, import and speciality beers into the wholesaler network
Equipping distributors with marketing tools
International distribution
New frontiers in Eastern Europe and Latin America
Marketing strategies
OWNERSHIP EVENTS
Acquisitions increase Anheuser-Busch's presence in craft and speciality beer segment
Summary 1 Anheuser-Busch Cos Inc: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
BEER MARKET ASSESSMENT
Beer market characterised by merger and acquisition
Emerging markets key to organic growth
Competitive landscape
LAGER
Competitive landscape
Prospects
DARK BEER
Competitive landscape
Prospects
NON-/LOW-ALCOHOL BEER
Competitive landscape
Prospects
Table 3 Anheuser-Busch Cos Inc: World Shares & Rankings in Beer by Sector 2004-2005
Table 4 Anheuser-Busch Cos Inc: World and Regional Shares in Beer by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
Budweiser, Michelob & Busch key brands for Anheuser-Busch
Company ups its activity in craft beers and seasonal beers
New product development adapts to new trends
Packaging development
BUDWEISER
Budweiser flagship brand for Anheuser-Busch; world number two beer
Asia-Pacific and Latin America main emerging markets for Budweiser
Brand extensions aim to broaden consumer base
Heavy advertising and sponsorship programme
BUD LIGHT
Bud Light the leading brand in global beer
Bud Light accounts for around one third of US standard lager market
Bud Light successfully implements price rises in 2006
Bud Light leadership looks secure
BUD ICE
North America-centric Bud Ice on the wane as "Light" beers steal the limelight
Company unlikely to invest in revitalising brand as little potential in standard segment
BUSCH
Economy lager brand Busch helps anchor company's global beer presence
Busch number five beer in North America; leads US economy lager
HARBIN
Acquisition of Harbin strengthens Anheuser-Busch in China
Import of Harbin to US seeks to increase company presence in dynamic segment
MICHELOB
Michelob is third-ranked premium lager in world
Michelob launches Ultra Amber in effort to recapture share
Seasonal fruit extensions to stem decline
NATURAL LIGHT
Natural Light makes gains in US, but loses at global level
Conservation programmes enhance brand image
Natural disadvantaged by lack of presence in emerging markets
NATURAL ICE
Short-term share gain in US, but long-term global decline
Table 5 Anheuser-Busch Cos Inc: Budweiser World Shares & Rankings in Beer by Sector 2004-2005
Table 6 Anheuser-Busch Cos Inc: Budweiser Regional Shares in Beer by Sector 2005
Table 7 Anheuser-Busch Cos Inc: Busch World Shares & Rankings in Beer by Sector 2004-2005
Table 8 Anheuser-Busch Cos Inc: Busch Regional Shares in Beer by Sector 2005
Table 9 Anheuser-Busch Cos Inc: Harbin World Shares & Rankings in Beer by Sector 2004-2005
Table 10 Anheuser-Busch Cos Inc: Harbin Regional Shares in Beer by Sector 2005
Table 11 Anheuser-Busch Cos Inc: Michelob World Shares & Rankings in Beer by Sector 2004-2005
Table 12 Anheuser-Busch Cos Inc: Michelob Regional Shares in Beer by Sector 2005
Table 13 Anheuser-Busch Cos Inc: Bud Ice World Shares & Rankings in Beer by Sector 2004-2005
Table 14 Anheuser-Busch Cos Inc: Bud Ice Regional Shares in Beer by Sector 2005
Table 15 Anheuser-Busch Cos Inc: Bud Light World Shares & Rankings in Beer by Sector 2004-2005
Table 16 Anheuser-Busch Cos Inc: Bud Light Regional Shares in Beer by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 17 Anheuser-Busch Cos Inc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Anheuser-Busch Cos Inc: Historical Development
Summary 3 Anheuser-Busch Cos Inc: Subsidiaries 2005
Summary 4 Anheuser-Busch Cos Inc: Beer Brands 2005
Summary 5 Anheuser-Busch Cos Inc: Company Locations
Summary 6 Anheuser-Busch Cos Inc: Websites