Arla Foods Amba
Euromonitor International's company profile, Arla Foods Amba offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Publication date: Mar 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – ARLA FOODS AMBA
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
PERFORMANCE VS. PACKAGED FOOD MARKET
Chart 6 Competitive Positioning
COMPETITIVE LANDSCAPE
Chart 7 Competitive Positioning
ARLA FOODS IN THE GLOBAL CONTEXT
Chart 8 Competitive Positioning
MARKET ASSESSMENT
Chart 9 Market Assessment
EXPANSION REQUIRED TO EXPLOIT GROWTH OPPORTUNITIES
Chart 10 Market Assessment
DAIRY PRODUCTS OPPORTUNITIES
Chart 11 Dairy Products Opportunities
GEOGRAPHIC BIAS POSES PROBLEMS
Chart 12 Dairy Products Opportunities
GROWTH OPPORTUNITIES IN EMERGING REGIONS
Chart 13 Dairy Products Opportunities
CHINESE OPERATION HIT BY MELAMINE CONTAMINATION
Chart 14 Dairy Products Opportunities
JOINT VENTURE TO BOOST RUSSIAN PRESENCE
Chart 15 Dairy Products Opportunities
GLOBAL DAIRY PRODUCTS OUTLOOK
Chart 16 Dairy Products Opportunities
WESTERN EUROPEAN DAIRY PRODUCTS OUTLOOK
Chart 17 Dairy Products Opportunities
TARGET MARKET CHEESE POTENTIAL
Chart 18 Dairy Products Opportunities
BUILDING PRESENCE IN THE US
Chart 19 Dairy Products Opportunities
FUNCTIONAL YOGHURT A FOCUS FOR HEALTH HOPES
Chart 20 Dairy Products Opportunities
OIL AND FAT PRODUCTS OPPORTUNITIES
Chart 21 Oil and Fat Products Opportunities
POOR GLOBAL PROSPECTS FOR KEY OILS AND FATS CATEGORIES
Chart 22 Oil and Fat Products Opportunities
LIMITED GEOGRAPHIC SCOPE IN OILS AND FATS
Chart 23 Oil and Fat Products Opportunities
BRAND STRATEGY
Chart 24 Brand Strategy
URGENT REASSESSMENT
Chart 25 Brand Strategy
A NEW ARLA
Chart 26 Brand Strategy
LURPAK SPEARHEADS DEVELOPMENT IN OILS AND FATS
Chart 27 Brand Strategy
RECOMMENDATIONS
Chart 28 Recommendations
SHARPENING STRATEGIC FOCUS
Chart 29 Recommendations