Arla Foods Amba

Euromonitor International's company profile, Arla Foods Amba offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PACKAGED FOOD BUSINESS

Arla is highly dependant on the large but very mature market of Western Europe

Speciality cheese offers good opportunity for growth

The Middle East will be an important region for Arla

Table 1 Arla Foods Amba: World Sector Sales Performance 2005

Table 2 Arla Foods Amba: Packaged Foods Regional Sales Performance 2005

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

Growth through acquisition

Strengthening its grip on the Scandinavian dairy market

Focus on speciality cheese

Continued focus on the Middle East and expansion into new markets

OPERATIONAL AND DISTRIBUTION STRATEGIES

OWNERSHIP EVENTS

Summary 1 Arla Foods Amba: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

PACKAGED FOOD MARKET ASSESSMENT

Arla advancing on global level

Peers demonstrate various performances

Convenience and health concerns behind growth

DAIRY PRODUCTS

Competitive landscape

Prospects

OILS AND FATS

Competitive landscape

Prospects

SOUP

Competitive landscape

Prospects

SAUCES, DRESSINGS AND CONDIMENTS

Competitive landscape

Prospects

Table 3 Arla Foods Amba: World Shares & Rankings in Packaged Foods by Sector 2004-2005

Table 4 Arla Foods Amba: World and Regional Shares in Packaged Foods by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Aiming to internationalise its Scandinavian values

Massive marketing campaigns in 2006

Focusing on cheese

New ways of promotion and marketing

Strong brands in the Middle East

Discount milk brands growing sales

Kelda doing well in Sweden

ARLA

Creating a "master brand" with Arla

Acquisition of Express Dairies behind global progress

Arla sees its share decline in the Scandinavian markets

BUKO

Buko is strong in Germany

GAIO

LURPAK

High expectations on the UK butter market

Emerging markets represent an opportunity

OSTMäSTAREN

Table 5 Arla Foods Amba: Arla Brand Shares in Packaged Food by Sector 2004-2005

Table 6 Arla Foods Amba: Arla Regional Shares in Packaged Foods by Sector 2005

Table 7 Arla Foods Amba: Buko Brand Shares in Packaged Food by Sector 2004-2005

Table 8 Arla Foods Amba: Buko Regional Shares in Packaged Foods by Sector 2005

Table 9 Arla Foods Amba: Lurpak Brand Shares in Packaged Food by Sector 2004-2005

Table 10 Arla Foods Amba: Lurpak Regional Shares in Packaged Foods by Sector 2005

Table 11 Arla Foods Amba: Ostmästaren Brand Shares in Packaged Food by Sector 2004-2005

Table 12 Arla Foods Amba: Ostmästaren Regional Shares in Packaged Foods by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 13 Arla Foods Amba: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Arla Foods Amba: Historical Development

Summary 3 Arla Foods Amba: Subsidiaries 2005

Summary 4 Arla Foods Amba: Packaged Foods Brands 2005

Summary 5 Arla Foods Amba: Company Locations

Summary 6 Arla Foods Amba: Websites

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