Asian Speciality Drinks in Vietnam
Euromonitor International's Asian Speciality Drinks in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 65 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian juice drinks; Asian still RTD tea; Cereal/pulse-based drinks; Other Asian speciality drinks
Table of contents
SOFT DRINKS IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks market sees stronger growth in 2007
Bottled water demonstrates the biggest improvement
Carbonates giants maintain a battle for supremacy of overall soft drinks
On-trade enjoys a better performance, with the flourishing of outlets
Very lucrative market for soft drinks expected in Vietnam
KEY TRENDS AND DEVELOPMENTS
Product positioning becomes more targeted at specific consumer groups
Fortification with vitamins and minerals becomes more common
Companies set sights on younger consumers
Soft drinks companies further diversify retail channel penetration
Foreign brands from neighbouring countries increase their presence
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
BEN THANH BEER & BEVERAGES CO LTD - SOFT DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ben Thanh Beer & Beverages Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Ben Thanh Beer & Beverages Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Ben Thanh Beer & Beverages Co Ltd: Competitive Position 2007
SAIGON PURIFIED WATER CO (SAPUWA) - SOFT DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Saigon Purified Water Co (Sapuwa): Key Facts
Summary 6 Saigon Purified Water Co (Sapuwa): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Saigon Purified Water Co (Sapuwa): Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Saigon Purified Water Co (Sapuwa): Competitive Position 2007
TRIBECO CO LTD - SOFT DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tribeco Co Ltd: Key Facts
Summary 10 Tribeco Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Tribeco Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Tribeco Co Ltd: Competitive Position 2007
VIETNAM DAIRY PRODUCTS JSC (VINAMILK) - SOFT DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Vietnam Diary Products JSC (Vinamilk): Key Facts
Summary 14 Vietnam Diary Products JSC (Vinamilk): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Vietnam Diary Products JSC (Vinamilk): Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Vietnam Diary Products JSC (Vinamilk): Competitive Position 2007
ASIAN SPECIALITY DRINKS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2002-2007
Table 39 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2002-2007
Table 40 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2002-2007
Table 41 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2002-2007
Table 42 Company Shares of Asian Speciality Drinks by Off-trade Volume 2003-2007
Table 43 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2004-2007
Table 44 Company Shares of Asian Speciality Drinks by Off-trade Value 2003-2007
Table 45 Brand Shares of Asian Speciality Drinks by Off-trade Value 2004-2007
Table 46 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2007-2012
Table 47 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2007-2012
Table 48 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2007-2012
Table 49 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2007-2012