Associated British Foods Plc (ABF)
Euromonitor International's company profile, Associated British Foods Plc (ABF) offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Mar 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – ASSOCIATED BRITISH FOODS PLC
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
PERFORMANCE VS PACKAGED FOOD MARKET
Chart 6 Competitive Positioning
COMPETITIVE LANDSCAPE
Chart 7 Competitive Positioning
ABF IN THE GLOBAL CONTEXT
Chart 8 Competitive Positioning
MARKET ASSESSMENT
Chart 9 Market Assessment
GROWTH POTENTIAL CONSTRAINED BY GEOGRAPHIC SCOPE
Chart 10 Market Assessment
GEOGRAPHIC BIAS DETERMINES ACCESS TO OPPORTUNITIES
Chart 11 Market Assessment
CATEGORY OPPORTUNITIES
Chart 12 Category Opportunities
BREAD DOMINATES BAKERY
Chart 13 Category Opportunities
COMPETITIVE RESPONSE
Chart 14 Category Opportunities
NEED FOR EXPANSION IN BAKERY PRODUCTS
Chart 15 Category Opportunities
JORDAN ACQUISITION OPENS OPPORTUNITIES
Chart 16 Category Opportunities
DAIRY PRODUCTS POTENTIAL IN ASIA-PACIFIC
Chart 17 Category Opportunities
LACKING PRESENCE IN OILS & FATS GROWTH MARKETS
Chart 18 Category Opportunities
POTENTIAL IN EXOTIC SAUCES AND SPICES
Chart 19 Category Opportunities
TARGETING TRENDS AND EXPANDING GEOGRAPHIC COVERAGE
Chart 20 Category Opportunities
BRAND STRATEGY
Chart 21 Brand Strategy
ADDRESSING PORTFOLIO FAILINGS
Chart 22 Brand Strategy
RELAUNCHING LARGEST BRAND
Chart 23 Brand Strategy
EXPANSION POTENTIAL FOR OVALTINE
Chart 24 Brand Strategy
CHALLENGING TIMES FOR MAZOLA
Chart 25 Brand Strategy
RECOMMENDATIONS
Chart 26 Recommendations
INTEGRATION THE KEY TO ADAPTING TO CHANGING CONDITIONS
Chart 27 Recommendations