Auchan Group SA in Retailing
Euromonitor International's company profile, Auchan Group SA in Retailing offers detailed strategic analysis of the company's business, examining its performance in the retailing market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Jun 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – AUCHAN GROUP SA
Chart 3 Strategic Evaluation
PRICE WARS & GLOBAL EXPANSION – FACING NEW CHALLENGES
Chart 4 Strategic Evaluation
BEYOND RETAILING: SERVICES BOOST LOYALTY AND PROFITS
Chart 5 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 6 Competitive Positioning
AUCHAN’S PERFORMANCE CLOSELY MATCHES CARREFOUR’S
Chart 7 Competitive Positioning
COMPETITIVE CONTEXT – GLOBAL PRESENCE LIFTS AUCHAN
Chart 8 Competitive Positioning
GEOGRAPHIC OPPORTUNITIES
Chart 9 Geographic Opportunities
SUCCESS IN LARGE EMERGING MARKETS POINTS TO FUTURE GROWTH
Chart 10 Geographic Opportunities
FIGHTING DECLINING SHARES IN FRANCE
Chart 11 Geographic Opportunities
MORE INTENSE COMPETITION AND PRICE WARS IN FRENCH MARKET
Chart 12 Geographic Opportunities
MORE CHALLENGING ENVIRONMENT IN SPAIN AND PORTUGAL
Chart 13 Geographic Opportunities
FOCUS ON SUPERMARKET EXPANSION IN PORTUGAL
Chart 14 Geographic Opportunities
AUCHAN RETAINS STRONG LEADERSHIP IN RUSSIA
Chart 15 Geographic Opportunities
DEVELOPMENT THROUGH SMALLER FORMATS IN RUSSIA AND TAIWAN
Chart 16 Geographic Opportunities
AUCHAN A MAJOR HYPERMARKET OPERATOR IN CHINA
Chart 17 Geographic Opportunities
EXPANSION ACROSS EASTERN EUROPE SET TO CONTINUE
Chart 18 Geographic Opportunities
CATEGORY OPPORTUNITIES
Chart 19 Category Opportunities
HYPERMARKETS BY FAR THE MAIN FORMAT FOR AUCHAN
Chart 20 Category Opportunities
SUPERMARKETS: RE-BRANDING BOOSTS GROWTH PROSPECTS
Chart 21 Category Opportunities
INTERNET RETAILING: MODEST SALES BUT STRONG GROWTH
Chart 22 Category Opportunities
BRAND STRATEGY
Chart 23 Brand Strategy
NATIONAL BRANDS STILL CO-EXIST WITH GLOBAL BANNERS
Chart 24 Brand Strategy
ATAC/SIMPLY MARKET: SUPERMARKET WITH A DISCOUNT FEEL
Chart 25 Brand Strategy
AUCHAN BRAND : MAINTAINING CONSUMER LOYALTY A PRIORITY
Chart 26 Brand Strategy
PRIVATE LABEL – WIDE RANGE OF PRICES AND LOCAL PRODUCTS
Chart 27 Brand Strategy
PRIVATE LABEL – MORE FOCUS ON INNOVATIONS
Chart 28 Brand Strategy
RECOMMENDATIONS
Chart 29 Recommendations
KEY RECOMMENDATIONS
Chart 30 Recommendations