Avon Products Inc
Euromonitor International's company profile, Avon Products Inc offers detailed strategic analysis of the company's business, examining its performance in the cosmetics and toiletries market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 13 | Publication date: May 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS FOR AVON PRODUCTS IN COSMETICS AND TOILETRIES
CORE BUSINESSES
Network expansion helps historical growth
Positional awareness
Restructuring the core business
Specialisation preserves equity
GROWTH OPPORTUNITIES
More new markets
Product development
Building brand equity with partners
LIMITED POTENTIAL
Table 1 Avon Products Inc: Cosmetics and Toiletries World Sector Sales Performance 2006
Table 2 Avon Products Inc: Cosmetics and Toiletries Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Building brand equity
Strategic restructure
Product development of newer categories
OWNERSHIP EVENTS
Table 3 Avon Products Inc: World Shares & Rankings in Cosmetics and Toiletries by Sector 2005-2006
Table 4 Avon Products Inc: World and Regional Shares in Cosmetics and Toiletries by Sector 2006
COMPANY STRUCTURE
AVON PRODUCTS INC
Summary 1 Avon Products Inc: Cosmetics and Toiletries Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
Avon – eponymous brand used as umbrella brand for all products
Brand development
Table 5 Avon Products Inc: Avon World Shares & Rankings in Cosmetics and toiletries by Sector 2005-2006
Table 6 Avon Products Inc: Avon Regional Shares in Cosmetics and Toiletries by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 7 Avon Products Inc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Avon Products Inc: Historical Development
Summary 3 Avon Products Inc: Subsidiaries 2006
Summary 4 Avon Products Inc: Cosmetics and Toiletries Brands 2006
Summary 5 Avon Products Inc: Company Locations
Summary 6 Avon Products Inc: Websites