Azerbaijan

Wipes in Azerbaijan was seeing moderate sales in 2023, with shrinkflation trends noted as players aim to protect their margins against cost hikes. In this way, players are able to avoid steep price increases and, instead, keep prices the same whilst…

Menstrual care was seeing robust growth in 2023 in Azerbaijan, albeit at lower growth rates in value than witnessed in 2022, due to inflationary pressures starting to stabilise. Notably, with the stabilisation of inflation rates, this means unit…

Air care registered a marginal fall in constant value sales, as well as a fall in volume sales in 2023. With inflation still being high, especially earlier in the year, and continued economic uncertainty due to the war in nearby Ukraine, consumer…

Toilet care registered both healthy constant value and volume growth in 2023. Toilet liquids/foam continued to account for most value sales and also registered the highest current value growth. Rim liquids also accounted for significant value sales,…

While bleach registered double-digit current value growth, constant value growth was minimal, as was volume growth. The increasing array of other effective cleaning products dampened volume sales of bleach. In addition, consumers are increasingly…

Polishes were the weakest performers in home care in 2023, registering a slight fall in constant value sales, and a large decline in volume sales. Increasingly, many types of polish are being replaced by multi-purpose cleaners, with consumers…

In a cross-category trend, inflation was creating sales patterns in retail tissue in Azerbaijan in 2023. Despite the inflationary pressures starting to slow down in 2023, there has been a lot of disruption with supply chains (connected to the ongoing…

While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain…

Surface care registered minimal volume growth in 2023. This was partly because with society fully opened up post pandemic and people out and about more, there was less cleaning. Bathroom cleaners registered the highest value growth. However,…

Dishwashing registered healthy volume growth in 2023, driven by healthy current value and volume growth for hand dishwashing, which continued to be more popular in Azerbaijan than automatic dishwashing. Also, in 2023, with inflation sill continuing…

With inflation still being high, especially earlier in the year, laundry only registered muted constant value growth, with volume sales falling, as continuing rising prices led consumers to cut back. Consumers in particular cut back on the…

Home insecticides performed badly in 2023, with both value and volume sales falling. Home insecticides are very dependent on the weather conditions in the country, and is, therefore, very seasonal. With the summer of 2023 not being as hot as the…

Nappies/diapers/pants in Azerbaijan continued to be somewhat affected by inflationary pressures in 2023, despite the growth rates of inflation slowing down. Notably, manufacturers of diapers have seen hikes in the costs of raw materials (Azerbaijan…

Sales in tissue and hygiene in Azerbaijan continued to be influenced by inflationary pressures in 2023, although inflation levels have started to slow compared to the previous year. However, costs still remain high for manufacturers, and consumers…

Retail adult incontinence showed robust value growth in Azerbaijan in 2023, with volume sales also being supported – albeit at slower growth rates. In a cross-category trend, value sales in adult incontinence continue to be supported by price hikes…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Modern grocery retailers continued to outperform traditional retailers in terms of growth in Azerbaijan in 2022, gaining value share in a trend that is set to persist. This expansion is supported by ongoing urbanisation and investment in the…

RTD tea in Azerbaijan posted another year of strong growth, both in retail volume and current value terms in 2023. As a beverage, tea enjoys widespread popularity in Azerbaijan, however per capita consumption of RTD Tea lags behind that of other…

Savoury snacks is expected to register healthy volume and constant value growth in 2023, despite continuing economic uncertainty. That being said, inflation is expected to still be an issue, though its growth is expected to ease slightly in 2023. As…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…