Baby Care in Romania
Euromonitor International's Baby Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 32 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby hair care; Baby skin care; Baby sun care; Baby toiletries
Table of contents
COSMETICS AND TOILETRIES IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Excellent Performance for Cosmetics and Toiletries Industry
Product Innovation Meets Greater Consumer Expectations
Fragrances Remains the Most Important Range
Large Multinationals Characterise the Industry
Cosmetics and Toiletries Industry to Develop Even Further
KEY TRENDS AND DEVELOPMENTS
Improved Economic Conditions
Multinationals Account for the Majority Share
Intensified Retail Activity
Advertising Drives Sales
Direct Sales Continue to Lead
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ROMANIA
DR SOLEIL PROD COSMETICE SRL - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Dr Soleil – Produse Cosmetice SRL: Key Facts
Summary 2 Dr Soleil – Produse Cosmetice SRL: Operational Indicators 2003-2005
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Dr Soleil – Produse Cosmetice SRL: Competitive Position 2006
ELMI PRODFARM SRL - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Elmi Prodfarm SRL: Key Facts
Summary 5 Elmi Prodfarm SRL: Operational Indicators 2003-2005
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Elmi Prodfarm SRL: Competitive Position 2006
FARMEC SA - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Farmec SA: Key Facts
Summary 8 Farmec SA: Operational Indicators 2002-2004
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Farmec SA: Competitive Position 2006
GEROCOSSEN SRL - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Gerocossen SRL: Key Facts
Summary 11 Gerocossen SRL: Operational Indicators 2003-2005
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Gerocossen SRL: Competitive Position 2006
GEROVITAL COSMETICS SA - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Gerovital Cosmetics SA: Key Facts
Summary 14 Gerovital Cosmetics SA: Operational Indicators 2003-2005
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Gerovital Cosmetics SA: Competitive Position 2006
BABY CARE IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium vs Mass % Analysis 2001-2006
Table 17 Baby Care Premium Brand Rankings 2006