Bacardi & Co Ltd
Euromonitor International's company profile, Bacardi & Co Ltd offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 4 | Tables: 15 | Publication date: Jan 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE SPIRITS BUSINESS
Core Business
Growth Opportunities
Limited Potential
STRATEGIC OBJECTIVES AND CHALLENGES
Table 1 Bacardi & Co Ltd: Spirits World Sector Sales Performance 2006
Table 2 Bacardi & Co Ltd: Spirits Regional Sales Performance 2006
Table 3 Bacardi & Co Ltd: RTDs/High-strength premixes World Sector Sales Performance 2006
Table 4 Bacardi & Co Ltd: RTDs/High-strength premixes Regional Sales Performance 2006
COMPANY STRUCTURE
OPERATIONAL AND DISTRIBUTION STRATEGIES
Mixed production
Local bottling
In-country distribution
OWNERSHIP EVENTS
Summary 1 Bacardi & Co Ltd: Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
BACARDI
Music and flavours key to Bacardi strategy
DEWAR'S
Heritage plays key role in promotional activity
Table 5 Bacardi & Co Ltd: Bacardi World Shares & Rankings in Spirits by Sector 2005-2006
Table 6 Bacardi & Co Ltd: Bacardi Regional Shares in Spirits by Sector 2006
Table 7 Bacardi & Co Ltd: Dewar’s World Shares & Rankings in Spirits by Sector 2005-2006
Table 8 Bacardi & Co Ltd: Dewar’s Regional Shares in Spirits by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Bacardi & Co Ltd: Financial Summary 2004-2007
COMPANY BACKGROUND
Summary 2 Bacardi & Co Ltd: Historical Development
Summary 3 Bacardi & Co Ltd: Subsidiaries 2006
Summary 4 Bacardi & Co Ltd: Spirits Brands 2006
Summary 5 Bacardi & Co Ltd: Company Locations
Summary 6 Bacardi & Co Ltd: Websites