Barclays Group Plc

Euromonitor International's company profile, Barclays Group Plc offers detailed strategic analysis of the company's business, examining its performance in the financial cards market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

1. INTRODUCTION

1.1 KEY FACTS

2. FINANCIAL CARDS BUSINESS OF BARCLAYS

2.1 FINANCIAL CARDS BUSINESS DEVELOPMENT

2.2 BARCLAYS NET SALES & PROFITS

Table 1 Barclays: Financial Cards Sales 2004-2005

3. BARCLAYS PERFORMANCE IN FINANCIAL CARDS

3.1 COMPETITIVE CONTEXT

3.2 COMPANY WORLD MARKET SHARES

Table 2 Barclays: World Shares & Rankings in Financial Cards by Sector 2001-2004

3.3 COMPANY SHARES BY REGION AND SECTOR

Strongest in Western Europe

Developing a US presence

Expanding in Asia-Pacific

Table 3 Barclays: Regional Shares in Financial Cards by Sector 2004

3.4 MARKETING STRATEGIES

A new brand positioning

Sports sponsorship

Social responsibility

4. BARCLAYS FINANCIAL CARDS BRAND ASSESSMENT

4.1 BRAND PORTFOLIO

4.2 NEW PRODUCT DEVELOPMENT

Flexible interest rates

SkyCard

Exploiting Manchester United’s Asian fan base

5. BARCLAYS FINANCIAL CARDS STRATEGIC EVALUATION

5.1 BARCLAYS SECTOR POTENTIAL

Strong growth in emerging regions

Fighting for share in developed markets

Merging roles

Table 4 Barclays: World Sales Performance of Key Sectors of Involvement 2004

5.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

5.3 FUTURE PROSPECTS FOR FINANCIAL CARDS BUSINESS

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