Barilla Holding SpA

Euromonitor International's company profile, Barilla Holding SpA offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2006-2007

PROSPECTS FOR BARILLA IN PACKAGED FOOD

CORE BUSINESSES

GROWTH OPPORTUNITIES

Is Barilla poised to launch new healthy eating bakery products brand?

Barilla to increase focus on better for you variants in pasta in Western Europe

Market segmentation integral to growth in sluggish Western European packaged food

Emerging market development to alleviate developed market gloom for Barilla?

LIMITED POTENTIAL

Regular pasta holds little potential in Western Europe

Does a downbeat forecast for bread, sweet biscuits and bread substitutes mean divestment lies ahead?

Table 1 Barilla Holding SpA: World Sector Sales Performance 2006

Table 2 Barilla Holding SpA: Packaged Food Regional Sales Performance 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

OWNERSHIP EVENTS

Table 3 Barilla Holding SpA: World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 4 Barilla Holding SpA: World and Regional Shares in Packaged Food by Sector 2006

COMPANY STRUCTURE

BARILLA HOLDING SPA

Summary 1 Barilla Holding SpA: Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

BARILLA

GOLDEN TOAST

HARRY’S

MULINO BIANCO

WASA

Table 5 Barilla Holding SpA: Barilla Brand Shares in Packaged Food by Sector 2005-2006

Table 6 Barilla Holding SpA: Barilla Regional Shares in Packaged Food by Sector 2006

Table 7 Barilla Holding SpA: Golden Toast Brand Shares in Packaged Food by Sector 2005-2006

Table 8 Barilla Holding SpA: Golden Toast Regional Shares in Packaged Food by Sector 2006

Table 9 Barilla Holding SpA: Harry’s Brand Shares in Packaged Food by Sector 2005-2006

Table 10 Barilla Holding SpA: Harry’s Regional Shares in Packaged Food by Sector 2006

Table 11 Barilla Holding SpA: Mulino Bianco Brand Shares in Packaged Food by Sector 2005-2006

Table 12 Barilla Holding SpA: Mulino Bianco Regional Shares in Packaged Food by Sector 2006

Table 13 Barilla Holding SpA: Wasa Brand Shares in Packaged Food by Sector 2005-2006

Table 14 Barilla Holding SpA: Wasa Regional Shares in Packaged Food by Sector 2006

APPENDICES

COMPANY BACKGROUND

Summary 2 Barilla Holding SpA: Historical Development

Summary 3 Barilla Holding SpA: Subsidiaries 2006

Summary 4 Barilla Holding SpA: Packaged Food Brands 2006

Summary 5 Barilla Holding SpA: Company Locations

Summary 6 Barilla Holding SpA: Websites

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