Bath And Shower Products in Germany
Euromonitor International's Bath And Shower Products in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 55 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Bar soap; Bath additives; Body wash/shower gel; Liquid soap; Talcum powder
Table of contents
COSMETICS AND TOILETRIES IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer spending on cosmetics and toiletries increased in 2006
Anti-ageing is the current buzzword
Health and wellness
Polarisation of the market
Healthy teeth
Forecast moderately positive
KEY TRENDS AND DEVELOPMENTS
German consumer spending improves among World Cup euphoria and signs of economic recovery
The German population is one of the oldest in Europe
German consumers embrace health and wellness
Premium brands and private label are growing as the polarisation of the German consumer market continues
Health care reforms – healthy teeth now more expensive
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - GERMANY
BEIERSDORF AG - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Beiersdorf AG: Competitive Position 2006
COTY DEUTSCHLAND GMBH - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Coty Deutschland GmbH: Key Facts
Summary 5 Coty Deutschland GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Coty Inc: Competitive Position 2006
DALLI-WERKE MäURER & WIRTZ GMBH & CO KG - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Key Facts
Summary 8 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Competitive Position 2006
DR SCHELLER COSMETICS AG - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Dr Scheller Cosmetics AG: Key Facts
Summary 12 Dr Scheller Cosmetics AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Dr Scheller Cosmetics AG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Kalina Concern OAO: Competitive Position 2006
GUHL IKEBANA GMBH - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Guhl Ikebana GmbH: Key Facts
Summary 16 Guhl Ikebana GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 Guhl Ikebana GmbH: Competitive Position 2006
L'ORéAL DEUTSCHLAND GMBH - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 L'Oréal Deutschland GmbH: Key Facts
Summary 19 L'Oréal Deutschland GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 L'Oréal Deutschland GmbH: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 L'Oréal Groupe: Competitive Position 2006
PROCTER & GAMBLE GMBH - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Procter & Gamble GmbH: Key Facts
Summary 23 Procter & Gamble GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Procter & Gamble GmbH: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 25 The Procter & Gamble Co: Competitive Position 2006
SCHWARZKOPF & HENKEL GMBH - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Schwarzkopf & Henkel GmbH: Key Facts
Summary 27 Schwarzkopf & Henkel GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Schwarzkopf & Henkel GmbH: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 Henkel KGaA: Competitive Position 2006
UNILEVER DEUTSCHLAND GMBH - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Unilever Deutschland GmbH: Key Facts
Summary 31 Unilever Deutschland GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 32 Unilever Deutschland GmbH: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 33 Unilever Group: Competitive Position 2006
WELEDA GMBH & CO KG - COSMETICS AND TOILETRIES - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Weleda GmbH & Co KG: Key Facts
Summary 35 Weleda GmbH & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 36 Weleda GmbH & Co KG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 37 Weleda AG: Competitive Position 2006
BATH AND SHOWER PRODUCTS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 12 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 13 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 14 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 16 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 17 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 18 Bath and Shower Products Premium Brand Rankings 2006