Bayer AG

Euromonitor International's company profile, Bayer AG offers detailed strategic analysis of the company's business, examining its performance in the otc healthcare market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Get immediate access to strategic market analysis when you buy reports online

Back to > Previous page >  OTC Healthcare homepage > World homepage

Table of contents

OTC HEALTHCARE : MARKET INSIGHT

STRATEGIC EVALUATION

SWOT Analysis

Prospects for the OTC Healthcare Business

Table 1 Bayer AG: OTC Healthcare World Sector Sales Performance 2006

Table 2 Bayer AG: OTC Healthcare Regional Sales Performance 2006

CORPORATE OVERVIEW

Strategic Objectives and Challenges

Operational and Distribution Strategies

Ownership Events

Pipeline

Summary 1 Bayer AG: Key Facts

PERFORMANCE BY REGION AND BY SECTOR

OTC Healthcare Market Assessment

Analgesics

Vitamins and Dietary Supplements

Medicated Skin Care

Digestive Remedies

Cough, Cold and Allergy (Hay Fever) Remedies

Other Sectors

Table 3 Bayer AG: World Shares & Rankings in OTC Healthcare by Sector 2005-2006

Table 4 Bayer AG: World and Regional Shares in OTC Healthcare by Sector 2006

BRAND ASSESSMENT

Brand Strategy

Bayer Aspirin

Canesten

Rennie

Supradyn

Table 5 Bayer AG: Bayer Aspirin World Shares & Rankings in OTC Healthcare by Sector 2005-2006

Table 6 Bayer AG: Bayer Aspirin Regional Shares in OTC Healthcare by Sector 2006

Table 7 Bayer AG: Canesten World Shares & Rankings in OTC Healthcare by Sector 2005-2006

Table 8 Bayer AG: Canesten Regional Shares in OTC Healthcare by Sector 2006

Table 9 Bayer AG: Rennie World Shares & Rankings in OTC Healthcare by Sector 2005-2006

Table 10 Bayer AG: Rennie Regional Shares in OTC Healthcare by Sector 2006

Table 11 Bayer AG: Supradyn World Shares & Rankings in OTC Healthcare by Sector 2005-2006

Table 12 Bayer AG: Supradyn Regional Shares in OTC Healthcare by Sector 2006

APPENDICES

Financial Summary

Table 13 Bayer AG: Financial Summary 2002-2006

Company Background

Summary 2 Bayer AG: Historical Development

Summary 3 Bayer AG: Subsidiaries 2006

Summary 4 Bayer AG: OTC Healthcare Brands 2006

Summary 5 Bayer AG: Company Locations 2006

Summary 6 Bayer AG: Websites 2006

Back to > Previous page >  OTC Healthcare homepage > World homepage