Beauty Drugs: Consumer Perceptions and Blurring Boundaries in the Global Cosmetics and Toiletries Market
Chapters: 7 | Tables: 23 | Publication date: Dec 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
EXECUTIVE SUMMARY
BLURRING OF BOUNDARIES
INGREDIENTS
KEY CONSUMER AND MARKET DRIVERS
CORE MARKETS
FUTURE TRENDS
Product development and innovation
Customer and product segmentation
Market drivers
Legislative change and market impact
DEFINITIONS
CHANGING BOUNDARIES
Chart 1 Changing Category Boundaries
‘PREMIUM/MASS’ DEFINITIONS
INGREDIENTS
OVERVIEW
NATURAL INGREDIENTS
Learn Latin
Soap and water
Dangerous ingredients?
Chart 2 How Ingredients Affect the Skin
‘ACTIVE’ INGREDIENTS
Retinoids
Hydroxy acids
Chart 3 Regional Shares Total % Volume Sales of Hydroxy Acids 2006
ANTI-OXIDANTS
Peptides
Collagen
Chart 4 Regional Shares Total % Volume Sales of Collagen 2006
Growth factors
Hormones
Botulinum toxin – also known as Botox
Skin lightening
LEGISLATION
OVERVIEW
TAXONOMY OF BEAUTY – WHERE DOES THE PRODUCT FIT?
WALKING THE TIGHTROPE – THE FINE LINE BETWEEN COSMETICS AND DRUGS
KEY CONSUMER AND MARKET DRIVERS
THE INTERPLAY BETWEEN COMPANIES AND CUSTOMERS
Chart 5 Categories – Traditional and Modern
KEY CONSUMER DRIVERS
Ageing population
Western Boomers demand to stay young
Gen X knows it needs to stay young
Urbanisation – shopping, affluence and stress
Emerging middle class
Declining middle class?
The ability to buy – beauty for the affluent
Does age compression give you wrinkles?
Skin care, sun and smoking
A universal desire for beauty – globalising standards?
The evolution of skin care – an inflationary process?
Chart 6 Skin Care Evolves
Keep young and beautiful – it’s your duty to be beautiful
Outsourcing personal care
Table 1 Forecast Number of Hotel/Resort Spas by Major Market 2006-2011
Time pressure, convenience and pampering
Building ‘Brand Me’
Complexity vs convenience
Segmentation and chopping the lady in half
Life’s too short to peel your knees
Trust me, I’m a doctor
Chart 7 The Spectrum of Doctor Brands
High tech ingredients
Natural and green
Pale is interesting or tanned to perfection?
Sunscreen ingredients used as natural pigments in colour cosmetics
Smile beauty – the rise of cosmetic dentistry
Ageing mouths and gums
Consumer, heal thyself – the rise of self-medication
Trade off lives – drugs and supplements to offset indulgence
Healthy eating – vitamins and supplements
Chart 8 Global Value Sales of Vitamins and Dietary Supplements 2006
Table 2 Top 20 Global Manufacturer Shares of Vitamins and Dietary Supplements 2005-2006
Drink yourself well
KEY MARKET DRIVERS
Overview
Beauty and emerging markets
Adding value – premiumisation
Beauty drugs – cosmeceuticals
Chart 9 Growth in Global Value Sales of Premium Moisturisers/Anti-Agers 2002/2006
Beauty foods – the rise of nutricosmetics
Power foods – nutraceuticals
Segmentation – from age to body parts
Brands, megabrands and corporations
Targeted megabrands – personalisation or complexity?
The loyalty-novelty conundrum
Marketing as the differentiator
New media and word of mouth
The power of packaging and how green is your wrapping?
GLOBAL FRAMEWORK AND MAJOR MARKETS
THE GLOBAL FRAMEWORK
Chart 10 Interdependence of Market Drivers
Facial care
Table 3 Top 10 Companies in Global Facial Care 2002-2006
MAJOR MARKETS OVERVIEW
Chart 11 Per Capita Spending on Skin Care in Major Markets 2006
Chart 12 Market Evolution of Premium Products
Table 4 Major Markets: Premium and Mass Anti-agers/Anti-cellulite Value Sales 2002-2006
BRAZIL
Chart 13 Brazil: Anti-agers/Anti-cellulite Value Sales by Type 2006
Table 5 Brazil: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
CHINA
Chart 14 China: Skin Care Sales – Split Between Premium and Mass Brands 2002-2006
Summary 1 China: Top Premium Skincare Brands (Based on Retail Value RSP) 2006
Chart 15 China: Dietary Supplements by Benefit 2006
Table 6 China: Cosmetics and Toiletries Forecast Sales Value 2007-2011
FRANCE
Chart 16 France: Anti-agers/Anti-cellulite Value Sales by Type 2006
Summary 2 France: Top 10 Skincare Brands (Based on Retail Value RSP) 2006
Chart 17 France: Dietary Supplements by Benefit 2006
Outlook
Table 7 France: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
ITALY
Chart 18 Italy: Anti-agers/Anti-cellulite Sales Value by Type 2006
Summary 3 Italy: Top Premium Skincare Brands (Based on Retail Value RSP) 2006
Chart 19 Italy: Dietary Supplements by Benefit 2006
Outlook
Table 8 Italy: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
JAPAN
Chart 20 Japan: Anti-agers/Anti-cellulite Value Sales by Type 2006
Summary 4 Japan: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
Chart 21 Japan: Dietary Supplements by Benefit 2006
Outlook
Table 9 Japan: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
RUSSIA
Chart 22 Russia: Anti-agers/Anti-cellulite Value Sales by Type 2006
Summary 5 Russia: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
Chart 23 Russia: Dietary Supplements by Benefit 2006
Outlook
Table 10 Russia: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
SOUTH KOREA
Summary 6 South Korea: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
Table 11 South Korea: Cosmetics and Toiletries Forecast Sales Value 2007-2011
Chart 24 South Korea: Dietary Supplements by Benefit 2006
SPAIN
Chart 25 Spain: Anti-agers/Anti-cellulite Sales Value by Type 2006
Summary 7 Spain: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
Outlook
Table 12 Spain: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
UK
Chart 26 UK: Anti-agers/Anti-cellulite Value Sales by Type 2006
Summary 8 UK: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
Chart 27 UK: Dietary Supplements by Benefit 2006
Outlook
Table 13 UK: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
US
Chart 28 US: Anti-agers/Anti-cellulite Sales Value by Type 2006
Summary 9 US: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
Chart 29 US: Dietary Supplements by Benefit 2006
Table 14 US: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
FUTURE OUTLOOK
From ‘anti-ageing’ to ‘pro youth’
Skin damage through sun
24 hour care regimes
Nanotechnology
Fairtrade and ethical
New rays and computer damage
Mirror, mirror on the fridge
Nutrigenomics – the future of functional food?
Drink yourself beautiful – the power of potions
Convenience in cosmetics/skin care
Market consolidation at maturity
Beauty tourism and beauty employment
Psychonutricosmetics – make up that makes you feel better as well as look better?
Greater regulation, greater circumvention
The unending quest for beauty and the psychology of identity
Status of a simple life
Inflammation becomes the enemy
Cross contamination and overlapping effects
Changing retail structure
Experiential marketing
Future scenarios for beauty drugs
Chart 30 Possible Scenarios for the Future of Beauty Drugs
Beauty flourishes but fragments
Beauty drugs blossom
Beauty is beauty, drugs are for doctors
Beauty becomes a drug