Beer in Australia
Euromonitor International's Beer in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 60 | Publication date: Mar 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark Beer; Lager; Lager by Origin; Low/Non- Alcohol Beer; Stout
Table of contents
BEER IN AUSTRALIA : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2009
SECTOR DATA
Table 1 Sales of Beer by Subsector: Total Volume 2004-2009
Table 2 Sales of Beer by Subsector: Total Value 2004-2009
Table 3 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 10 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 11 Beer Exports by Country of Destination: Total Value 2003-2008
Table 12 Beer Imports by Country of Origin: Total Volume 2003-2008
Table 13 Beer Imports by Country of Origin: Total Value 2003-2008
Table 14 Company Shares of Beer by National Brand Owner 2005-2009
Table 15 Company Shares of Beer by Global Brand Owner 2005-2009
Table 16 Brand Shares of Beer 2006-2009
Table 17 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 18 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 19 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 20 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - AUSTRALIA
CASELLA WINES PTY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Casella Wines Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Casella Wines Pty Ltd: Competitive Position 2009
COOPERS BREWERY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Coopers Brewery Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Coopers Brewery Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 6 Coopers Brewery Ltd: Competitive Position 2009
DE BORTOLI WINES PTY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 De Bortoli Wines Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
INDEPENDENT DISTILLERS (AUS) PTY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Independent Distillers (Aus) Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Independent Distillers (Aus) Pty Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 10 Independent Distillers (Aus) Pty Ltd: Competitive Position 2009
VOK BEVERAGES PTY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Vok Beverages Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Vok Beverages Pty Ltd: Competitive Position 2009
ALCOHOLIC DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Volume sales of alcohol return to positive growth in 2009
“Alcopops” tax continues to change consumers’ consumption patterns
Foster’s Australia Ltd increases volume share
No foreseeable major change to distribution patterns
Alcoholic drinks to return to more normalised growth trend
KEY TRENDS AND DEVELOPMENTS
Retailer dominance extends to direct sourcing and importation
Alcohol content reduced to counter the impact of rising taxes
Premiumisation weakens in the global recession
Wineries seek new options to generate sales
Consumption patterns increasingly influenced by female consumers
Sustainability emerging as a key consideration in production and marketing
Distribution laws remain strict in Australia, boosting specialist retailers
Summary 13 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 14 Merger and Acquisition Activity 2008-2009
Summary 15 Speculated Merger and Acquisition Activity 2009-2010
MARKET BACKGROUND
Legislation
Table 21 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Summary 16 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 23 Selling Margin of a Typical Beer Brand 2009 - Victoria Bitter
Table 24 Selling Margin of a Typical Imported Wine Brand 2009 - Montana
Table 25 Selling Margin of a Typical Imported Wine Brand 2009 - Montana
Table 26 Selling Margin of a Typical Imported Spirit Brand 2009 - Jim Beam Kentucky Straight
Table 27 Selling Margin of a Typical Domestic Spirit Brand 2009 - Bundaberg Rum UP
OPERATING ENVIRONMENT
Contraband/Parallel Trade
MARKET INDICATORS
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 29 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 30 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 31 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 32 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 34 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 35 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 36 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 37 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 38 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 39 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 40 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 41 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 42 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 43 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 17 Research Sources