Beer in Belgium
Euromonitor International's Beer in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 68 | Publication date: Jan 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark Beer; Lager; Lager by Origin; Low/Non- Alcohol Beer; Stout
Table of contents
BEER IN BELGIUM : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2009
SECTOR DATA
Table 1 Number of Breweries 2006-2008
Table 2 Sales of Beer by Subsector: Total Volume 2004-2009
Table 3 Sales of Beer by Subsector: Total Value 2004-2009
Table 4 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 5 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 10 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 11 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 12 Beer Exports by Country of Destination: Total Value 2003-2008
Table 13 Beer Imports by Country of Origin: Total Volume 2003-2008
Table 14 Beer Imports by Country of Origin: Total Value 2003-2008
Table 15 Company Shares of Beer by National Brand Owner 2005-2009
Table 16 Company Shares of Beer by Global Brand Owner 2005-2009
Table 17 Brand Shares of Beer 2006-2009
Table 18 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 19 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 20 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 21 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - BELGIUM
BROUWERINJEN ALKEN-MAES - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Brouwerijen Alken Maes NV SA: Key Facts
Summary 3 Brouwerijen Alken Maes NV SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Brouwerijen Alken Maes NV SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Brouwerijen Alken Maes NV SA: Competitive Position 2009
BRUGGEMAN NV - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Bruggeman NV: Key Facts
Summary 7 Bruggeman NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Bruggeman NV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Bruggeman NV: Competitive Position 2009
DELHAIZE 'LE LION' SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Delhaize ‘Le Lion’ SA: Key Facts
Summary 11 Delhaize ‘Le Lion’ SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Delhaize ‘Le Lion’ SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Delhaize ‘Le Lion’ SA: Competitive Position 2009
DUVEL MOORTGAT NV - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Duvel Moortgat NV: Key Facts
Summary 15 Duvel Moortgat NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Duvel Moortgat NV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Duvel Moortgat NV: Competitive Position 2009
HAACHT NV SA, BROUWERIJ - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Brouwerij Haacht NV SA: Key Facts
Summary 19 Brouwerij Haacht NV SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Brouwerij Haacht NV SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 21 Brouwerij Haacht NV SA: Competitive Position 2009
MCS NV SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 22 MCS NV SA: Key Facts
Summary 23 MCS NV SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 MCS NV SA: Competitive Position 2009
ALCOHOLIC DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Slight decline in volume sales in 2009
Falling consumer confidence dampens on-trade sales further
Anheuser-Busch InBev NV dominates
Off-trade volume share increases
Stagnation of the market expected
KEY TRENDS AND DEVELOPMENTS
Falling consumer confidence slightly impacts the alcoholic drinks market
Shift from on-trade to off-trade
Changing alcohol consumption habits and new consumers
Innovation stimulates the alcoholic drinks market
Specialist Retailers
Market Mergers and Acquisitions Activity
LEGISLATION
Table 22 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 25 Selling Margin of a Typical Beer Brand 2009 - Jupiler
Table 26 Selling Margin of a Typical Wine Brand 2009 – Jacob’s Creek
Table 27 Selling Margin of a Typical Spirits Brand 2009 – Smirnoff Red
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 29 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 30 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 31 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 32 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 34 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 35 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 36 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 37 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 38 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 39 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 40 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 41 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 42 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 43 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Summary 25 Research Sources