Beer in Bulgaria
Euromonitor International's Beer in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 57 | Publication date: Feb 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark Beer; Lager; Lager by Origin; Low/Non- Alcohol Beer; Stout
Table of contents
BEER IN BULGARIA : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2009
Table 1 Number of Breweries 2003-2008
SECTOR DATA
Table 2 Sales of Beer by Subsector: Total Volume 2004-2009
Table 3 Sales of Beer by Subsector: Total Value 2004-2009
Table 4 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 5 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 10 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 11 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 12 Beer Exports by Country of Destination: Total Value 2003-2008
Table 13 Beer Imports by Country of Origin: Total Volume 2003-2008
Table 14 Beer Imports by Country of Origin: Total Value 2003-2008
Table 15 Company Shares of Beer by National Brand Owner 2005-2009
Table 16 Company Shares of Beer by Global Brand Owner 2005-2009
Table 17 Brand Shares of Beer 2006-2009
Table 18 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 19 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 20 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 21 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - BULGARIA
BELVEDERE BULGARIA - ALCOHOLIC DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Belvedere Bulgaria: Key Facts
Summary 3 Belvedere Bulgaria: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Belvedere Bulgaria: Production Statistics 2009
COMPETITIVE POSITIONING
Summary 5 Belvedere Bulgaria: Competitive Position 2009
BOLIARKA VT AD - ALCOHOLIC DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Boliarka VT AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Boliarka VT AD: Competitive Position 2009
SIS INDUSTRIES OOD - ALCOHOLIC DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 SIS Industries OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 SIS Industries OOD: Competitive Position 2009
VINPROM PESHTERA AD - ALCOHOLIC DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Vinprom Peshtera AD: Key Facts
Summary 11 Vinprom Peshtera AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Vinprom Peshtera AD: Competitive Position 2009
ALCOHOLIC DRINKS IN BULGARIA
EXECUTIVE SUMMARY
The alcoholic drinks market sees a slowdown in growth
Economic slowdown – a major factor in the poor performance of the alcoholic drinks market
The economic crisis is positive for the large alcoholic drinks companies
Traditional small grocery retailers are still strong, although other retailing concepts increase in importance
The alcoholic drinks market is expected to regain its growth level
KEY TRENDS AND DEVELOPMENTS
Tightening of consumer spending favours economy products and discount strategies
Worsening macroeconomic indicators are deemed to exacerbate the non-commercial production of wine and spirits
Producers to tailor product features according to changing lifestyles and demographics
Modern retailers take share from traditional channels
Specialist Retailers
Summary 13 Leading Specialist Retailers 2008-2009
Market Mergers and Acquisitions Activity
LEGISLATION
Table 22 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Summary 14 Taxation and Duty Levies on Alcoholic Drinks 2009
Summary 15 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 23 Selling Margin of a Typical Beer Brand 2009
Table 24 Selling Margin of a Typical Wine Brand 2009
Table 25 Selling Margin of a Typical Spirits Brand 2009
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 27 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 28 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 29 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 30 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 31 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 32 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 34 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 37 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 38 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 39 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 40 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 41 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Summary 16 Research Sources