Beer in Canada
Euromonitor International's Beer in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Most alcohol sectors achieve solid gains, but growth hides differences in sustainability
Premium and exotic products lead the market
Buyouts “hollow out” Canada’s domestic alcohol industry
On-trade sees higher sales of spirits, but beer drags due to higher prices
Consumption will see steady per capita rates in forecast period
KEY TRENDS AND DEVELOPMENTS
Changing attitudes regarding alcohol’s healthiness help boost consumption, particularly in wine
The mass market shifts its consumption from beer to wine
Canada’s tastes continue to erode their distinctiveness in the face of globalisation
Premiumisation continues to push sales growth
Flavour trends: lighter, simpler flavours dominate
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Selling Margin of a Typical Beer Brand 2007 – Labatt Blue
Table 2 Selling Margin of a Typical Imported Wine Brand 2007 – Wolf Blass Yellow Label 2006 Pinot Noir
Table 3 Selling Margin of a Typical Domestic Wine Brand 2007 – Jackson-Triggs 2003 Cabernet Franc
Table 4 Selling Margin of a Typical Imported Spirits Brand 2007 – Stolichnaya
Table 5 Selling Margin of a Typical Domestic Spirits Brand 2007 – Banff Ice
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - CANADA
ANDREW PELLER LTD - ALCOHOLIC DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Andrew Peller Ltd: Key Facts
Summary 5 Andrew Peller Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 6 Andrew Peller Ltd: Competitive Position 2006
CORBY DISTILLERIES LTD - ALCOHOLIC DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Corby Distilleries Ltd: Key Facts
Summary 8 Corby Distilleries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Corby Distilleries Ltd: Competitive Position 2006
MAGNOTTA WINERY CORP - ALCOHOLIC DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Magnotta Winery Corp: Key Facts
Summary 11 Magnotta Winery Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Magnotta Winery Corp: Competitive Position 2006
MIELZYNSKI AGENCIES LTD, PETER - ALCOHOLIC DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Peter Mielzynski Agencies Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Peter Mielzynski Agencies Ltd: Competitive Position 2006
BEER IN CANADA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price band methodology
Summary 15 Lager by Price Band 2007
Published data comparisons
SECTOR DATA
Table 22 Sales of Beer by Subsector: Total Volume 2002-2007
Table 23 Sales of Beer by Subsector: Total Value 2002-2007
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 26 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 27 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 31 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 32 Beer Exports by Country of Destination: Total Value 2001-2006
Table 33 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 34 Beer Imports by Country of Origin: Total Value 2001-2006
Table 35 Company Shares of Beer by National Brand Owner 2002-2006
Table 36 Company Shares of Beer by Global Brand Owner 2002-2006
Table 37 Brand Shares of Beer 2003-2006
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 39 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012