Beer in Colombia

Euromonitor International's Beer in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Dark beer; Lager by origin; Lager by price platform; Non-/low-alcohol beer; Stout

Table of contents

ALCOHOLIC DRINKS IN COLOMBIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks grows in volume and value terms

Wine sales growing in the on-trade and off-trade channels

The takeover of Bavaria SA begins to show its effects

Aggressive campaigns against alcohol consumption

Aguardente/aguardiente’s sales decrease according to trade associations

ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS

Consumer awareness of alcoholic drinks grows

Consumers trade-up to premium drinks

Advertising of alcoholic drinks is banned on television and radio

Promotional activity increases at the point of sale

Younger consumers prefer “long” drinks

Specialist retailers

Mergers and acquisitions

Summary 1 Speculated Merger and Acquisition Activity 2006-2007

APPENDIX

Legislation

Taxation and Duty Levies

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2005

Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2005

Table 2 Selling Margin of a Typical Beer Brand 2005

Table 3 Selling Margin of a Typical Wine Brand 2005

Table 4 Selling Margin of a Typical Spirits Brand 2005

Operating Environment

Price Band Methodology

Summary 3 Lager by Price Band 2005

Published Data Comparisons

MARKET DATA

Table 5 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006

Table 6 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006

Table 7 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006

Table 8 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006

Table 9 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005

Table 10 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006

Table 11 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006

Table 12 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006

Table 13 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006

Table 14 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006

Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006

Table 16 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011

Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011

Table 18 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011

Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011

MARKET INDICATORS

Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006

DEFINITIONS

LOCAL COMPANY PROFILES - COLOMBIA

BAVARIA SA - ALCOHOLIC DRINKS - COLOMBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Bavaria SA: Key Facts

Summary 5 Bavaria SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 6 Bavaria SA Production Statistics 2005

COMPETITIVE POSITIONING

Summary 7 Bavaria SA: Competitive Position 2005

EMPRESA DE LICORES DE CUNDINAMARCA SA - ALCOHOLIC DRINKS - COLOMBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Empresa de Licores de Cundinamarca SA: Key Facts

Summary 9 Empresa de Licores de Cundinamarca SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Empresa de Licores de Cundinamarca SA: Competitive Position 2005

FáBRICA DE LICORES Y ALCOHOLES DE ANTIOQUIA - ALCOHOLIC DRINKS - COLOMBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Fábrica de Licores Y Alcoholes de Antioquia: Key Facts

Summary 12 Fábrica de Licores Y Alcoholes de Antioquia: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Fábrica de Licores de Antioquia: Competitive Position 2005

INDUSTRIA LICORERA DE CALDAS - ALCOHOLIC DRINKS - COLOMBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Industria Licorera de Caldas: Key Facts

Summary 15 Industria Licorera de Caldas: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Industria Licorera de Caldas: Competitive Position 2005

JOHN RESTREPO A Y CIA LTDA - ALCOHOLIC DRINKS - COLOMBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 17 John Restrepo A y Cia Ltda: Key Facts

Summary 18 John Restrepo A y Cia Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 19 John Restrepo A y Cia Ltda: Competitive Position 2005

BEER IN COLOMBIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 21 Sales of Beer by Subsector: Total Volume 2001-2006

Table 22 Sales of Beer by Subsector: Total Value 2001-2006

Table 23 Sales of Beer by Subsector: % Total Volume Growth 2001-2006

Table 24 Sales of Beer by Subsector: % Total Value Growth 2001-2006

Table 25 On-trade vs Off-trade Sales of Beer: Volume 2001-2006

Table 26 On-trade vs Off-trade Sales of Beer: Value 2001-2006

Table 27 On-trade vs Off-trade Sales of Beer: % Volume Growth 2001-2006

Table 28 On-trade vs Off-trade Sales of Beer: % Value Growth 2001-2006

Table 29 Beer: Production, Imports and Exports: Total Volume 2001-2005

Table 30 Beer Exports by Country of Destination: Total Volume 2001-2005

Table 31 Beer Exports by Country of Destination: Total Value 2001-2005

Table 32 Beer Imports by Country of Origin: Total Volume 2001-2005

Table 33 Beer Imports by Country of Origin: Total Value 2001-2005

Table 34 Company Shares of Beer by National Brand Owner 2001-2005

Table 35 Company Shares of Beer by Global Brand Owner 2001-2005

Table 36 Brand Shares of Beer 2002-2005

Table 37 Forecast Sales of Beer by Subsector: Total Volume 2006-2011

Table 38 Forecast Sales of Beer by Subsector: Total Value 2006-2011

Table 39 Forecast Sales of Beer by Subsector: % Total Volume Growth 2006-2011

Table 40 Forecast Sales of Beer by Subsector: % Total Value Growth 2006-2011

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