Beer
Alcoholic Drinks > Beer

Beer in Denmark

Denmark

Euromonitor International's Beer in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 64  |  Publication date: Feb 2008
Cost: 
GBP450.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout

Table of contents

ALCOHOLIC DRINKS IN DENMARK : MARKET INSIGHT

EXECUTIVE SUMMARY

High disposables incomes driving premium growth

Premium beer revolution in full swing

Both domestic players and multinationals have strong market positions

Grocery retailers dominate off-trade sales

Total volume sales expected to continue declining

KEY TRENDS AND DEVELOPMENTS

Increases in disposable incomes impacting positively on sales

An ageing population presents challenges

Current status of cross-border trade

Beer revolution in full swing

Removing the “middle-men”

Specialist Retailer trends

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007- Tuborg Grøn Pilsner

Table 4 Selling Margin of a Typical Imported Wine Brand 2007- Hardys

Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Aalborg

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - Smirnoff

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - DENMARK

CHRIS WINE A/S, CPH - ALCOHOLIC DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Chris Wine A/S: Key Facts

Summary 4 Chris Wine A/S: Operational Indicators

COMPANY BACKGROUND

PRODUTION

COMPETITIVE POSITIONING

Summary 5 Chris Wine A/S: Competitive Position 2006

GOURMETBRYGGERIET A/S - ALCOHOLIC DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 6 GourmetBryggeriet A/S: Key Facts

Summary 7 GourmetBryggeriet A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 GourmetBryggeriet: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 9 GourmetBryggeriet: Competitive Position 2006

HARBOES BRYGGERI A/S - ALCOHOLIC DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Harboes Bryggeri A/S: Key Facts

Summary 11 Harboes Bryggeri A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Harboes Bryggeri A/S: Competitive Position 2006

JUST A/S, HANS - ALCOHOLIC DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Hans Just A/S: Key Facts

Summary 14 Hans Just A/S: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 15 Hans Just A/S: Competitive Position 2006

ROYAL UNIBREW A/S - ALCOHOLIC DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Royal Unibrew A/S: Key Facts

Summary 17 Royal Unibrew: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 18 Royal Unibrew A/S: Competitive Position 2006

TASTER WINE A/S - ALCOHOLIC DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Taster Wine A/S: Key Facts

Summary 20 Taster Wine A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 21 Taster Wine A/S: Competitive Position 2006

BEER IN DENMARK

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager price band methodology

Summary 22 Lager by Price Band 2007

Published data comparisons

SECTOR DATA

Table 23 Sales of Beer by Subsector: Total Volume 2002-2007

Table 24 Sales of Beer by Subsector: Total Value 2002-2007

Table 25 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 30 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 31 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 32 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 33 Beer Exports by Country of Destination: Total Value 2001-2006

Table 34 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 35 Beer Imports by Country of Origin: Total Value 2001-2006

Table 36 Company Shares of Beer by National Brand Owner 2002-2006

Table 37 Company Shares of Beer by Global Brand Owner 2002-2006

Table 38 Brand Shares of Beer 2003-2006

Table 39 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 40 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 41 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 42 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

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