Beer in Germany
Euromonitor International's Beer in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 86 | Publication date: Mar 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark Beer; Lager; Lager by Origin; Low/Non- Alcohol Beer; Stout
Table of contents
BEER IN GERMANY : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2009
SECTOR DATA
Table 1 Number of Breweries 2003-2008
Table 2 Sales of Beer by Subsector: Total Volume 2004-2009
Table 3 Sales of Beer by Subsector: Total Value 2004-2009
Table 4 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 5 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 10 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 11 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 12 Beer Exports by Country of Destination: Total Value 2003-2008
Table 13 Beer Imports by Country of Origin: Total Volume 2003-2008
Table 14 Beer Imports by Country of Origin: Total Value 2003-2008
Table 15 Company Shares of Beer by National Brand Owner 2005-2009
Table 16 Company Shares of Beer by Global Brand Owner 2005-2009
Table 17 Brand Shares of Beer 2006-2009
Table 18 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 19 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 20 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 21 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - GERMANY
BERENTZEN-GRUPPE AG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Berentzen-Gruppe AG: Key Facts
Summary 3 Berentzen-Gruppe AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Berentzen-Gruppe AG: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Berentzen-Gruppe AG: Competitive Position 2009
BITBURGER BRAUGRUPPE GMBH - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Bitburger Braugruppe GmbH: Key Facts
Summary 7 Bitburger Braugruppe GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Bitburger Braugruppe GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Bitburger Braugruppe GmbH: Competitive Position 2009
BRAUEREI BECK GMBH & CO - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Brauerei Beck GmbH & Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Brauerei Beck GmbH & Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 Brauerei Beck GmbH & Co: Competitive Position 2009
CARLSBERG DEUTSCHLAND GMBH - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Carlsberg Deutschland GmbH: Key Facts
Summary 14 Carlsberg Deutschland GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Carlsberg Deutschland GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Carlsberg Deutschland GmbH: Competitive Position 2009
HARDENBERG WILTHEN AG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Hardenberg Wilthen AG: Key Facts
Summary 18 Hardenberg Wilthen AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Hardenberg Wilthen: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 20 Hardenberg Wilthen: Competitive Position 2009
HENKELL & SöHNLEIN SEKTKELLEREIEN KG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Henkell & Co Sektkellerei KG: Key Facts
Summary 22 Henkell & Co Sektkellerei KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 Henkell & Co Sektkellerei KG: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 24 Henkell & Co Sektkellerei KG: Competitive Position 2009
KROMBACHER BRAUEREI BERNHARD SCHADEBERG GMBH & CO - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Key Facts
Summary 26 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 27 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 28 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Competitive Position 2009
OETTINGER BRAUEREI GMBH - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Oettinger Brauerei GmbH: Key Facts
Summary 30 Oettinger Brauerei GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 31 Oettinger Brauerei GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 32 Oettinger Brauerei GmbH: Competitive Position 2009
RADEBERGER GRUPPE KG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Radeberger Gruppe KG: Key Facts
Summary 34 Radeberger Gruppe KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 35 Radeberger Gruppe KG: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 36 Radeberger Gruppe KG: Competitive Position 2009
ROTKäPPCHEN SEKTKELLEREI GMBH - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 37 Rotkäppchen Sektkellerei GmbH: Key Facts
Summary 38 Rotkäppchen Sektkellerei GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 39 Rotkäppchen Sektkellerei GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 40 Rotkäppchen Sektkellerei GmbH: Competitive Position 2009
ALCOHOLIC DRINKS IN GERMANY
EXECUTIVE SUMMARY
Alcoholic drinks market sees a further decline in 2009
Alcoholic drinks with lower alcoholic content the major trend of 2009
Radeberger Gruppe KG continues to lead the alcoholic drinks market
Off-trade value sales growing while on-trade outlets suffer
Alcoholic drinks volume sales will continue to decline in the future
KEY TRENDS AND DEVELOPMENTS
Polarisation driving German consumers demand apart
Rejuvenation of well-known drinks with different flavours
Impact of the credit crunch on German alcoholic drinks consumption
Move towards drinks with a lower alcohol content
Specialist Retailers
Summary 41 Leading Specialist Retailers 2008
Market Merger and Acquisition Activity
Summary 42 Merger and Acquisition Activity 2008-2009
Summary 43 Speculated Merger and Acquisition Activity 2009-2010
LEGISLATION
TAXATION AND DUTY LEVIES
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 24 Selling Margin of a Typical Beer Brand 2009 - Oettinger
Table 25 Selling Margin of a Typical Wine Brand 2009 – Gallo Family
Table 26 Selling Margin of a Typical Spirits Brand 2009 Bacardi
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 28 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 29 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 30 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 31 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 32 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 34 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 35 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 38 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 39 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 40 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 41 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 42 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 44 Research Sources