Beer in Hungary
Euromonitor International's Beer in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 60 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non- alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Slowing growth
A more polarized market
Increasing competition
Hypermarkets strengthen lead in distribution
Further growth in the premium and economy segments
KEY TRENDS AND DEVELOPMENTS
Austerity measures and looming crisis
Increased interest in and demand for premium products
Off-trade to benefit from lower incomes
Retailers intensify competition
Specialist retailers
Market mergers and acquisitions activity
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 2 Selling Margin of a Typical Beer Brand 2008
Table 3 Selling Margin of a Typical Wine Brand 2008
Table 4 Selling Margin of a Typical Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BACARDI-MARTINI HUNGARY KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bacardi-Martini Hungary Kft: Key Facts
Summary 3 Bacardi-Martini Hungary Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bacardi-Martini Hungary Kft: Competitive Position 2007
BORSODI SöRGYáR ZRT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Borsodi Sörgyár Zrt: Key Facts
Summary 6 Borsodi Sörgyár Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Borsodi Sörgyárak Zrt: Competitive Position 2007
TOKAJ KERESKEDOHáZ ZRT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tokaj Kereskedoház Zrt: Key Facts
Summary 9 Tokaj Kereskedoház Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Tokaj Kereskedoház Zrt: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Tokaj Kereskedoház Zrt: Competitive Position 2007
TöRLEY PEZSGOPINCéSZETI KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Törley Pezsgopincészeti Kft: Key Facts
Summary 13 Törley Pezsgopincészeti Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Törley Pezsgopincészeti Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Törley Pezsgopincészeti Kft: Competitive Position 2007
ZWACK UNICUM KERESKEDELMI KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Zwack Unicum Kereskedelmi Kft: Key Facts
Summary 17 Zwack Unicum Kereskedelmi Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Zwack Unicum Kereskedelmi Kft: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Zwack Unicum Kereskedelmi Kft: Competitive Position 2007
BEER IN HUNGARY
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 20 Lager by Price Band 2008
Published data comparisons
SECTOR DATA
Table 21 Sales of Beer by Subsector: Total Volume 2003-2008
Table 22 Sales of Beer by Subsector: Total Value 2003-2008
Table 23 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 24 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 25 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 29 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 30 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 31 Beer Exports by Country of Destination: Total Value 2002-2007
Table 32 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 33 Beer Imports by Country of Origin: Total Value 2002-2007
Table 34 Company Shares of Beer by National Brand Owner 2003-2007
Table 35 Company Shares of Beer by Global Brand Owner 2003-2007
Table 36 Brand Shares of Beer 2004-2007
Table 37 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 38 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 39 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 40 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013