Beer in Ireland
Euromonitor International's Beer in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Flat Volume Growth Rate in 2007 Follows Review Period Pattern
Cocooning Trend Tips Volume Sales in Favour of the Off-trade Channel
Diageo Remains the Leader in 2007 but Slips in Share
Supermarkets/Hypermarkets Lead
Forecast Period to See Off-trade Flourish While On-trade Continues to Slip
KEY TRENDS AND DEVELOPMENTS
Numerous Factors Drive the Cocooning Trend
Groceries Order Abolishment Creates Price Wars and Shifts in Distribution
Random Breath Tests and Poor Public Transport Endanger Rural Pubs
Growing Polish Population Impacts Sales
Times Are Changing for Guinness, Ireland's Most Noted Brand
Specialists Continue to be Squeezed out by Supermarkets/Hypermarkets
Summary 1 Leading Specialists 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007 – Heineiken
Table 4 Selling Margin of a Typical Wine Brand 2007 – Jacob's Creek
Table 5 Selling Margin of a Typical Spirits Brand 2007 – Smirnoff Red
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2007
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - IRELAND
BULMERS LTD - ALCOHOLIC DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bulmers Ltd: Key Facts
Summary 5 Bulmers Ltd Operational Indicators 2006-2007
COMPANY BACKGROUND
PRODUCTION
Summary 6 Bulmers Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Bulmers Ltd: Competitive Position 2006
COOLEY DISTILLERY PLC - ALCOHOLIC DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cooley Distillery Plc: Key Facts
Summary 9 Cooley Distillery Plc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 10 Cooley Distillery Plc: Production Statistics 2005
COMPETITIVE POSITIONING
FINDLATERGRANTS - ALCOHOLIC DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 FindlaterGrants: Key Facts
Summary 12 FindlaterGrants Operational Indicators 2006-2007
COMPANY BACKGROUND
PRODUCTION
Summary 13 FindlaterGrants: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 FindlaterGrants: Competitive Position 2006
IRISH DISTILLERS LTD - ALCOHOLIC DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Irish Distillers Ltd: Key Facts
Summary 16 Pernod Ricard Groupe: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 17 Irish Distillers Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Irish Distillers Limited: Competitive Position 2006
PORTERHOUSE BREWING CO, THE - ALCOHOLIC DRINKS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 19 The Porterhouse Brewing Company: Key Facts
Summary 20 The Porterhouse Brewing Company: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 21 The Porterhouse: Production Statistics 2006
COMPETITIVE POSITIONING
BEER IN IRELAND
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Beer by Subsector: Total Volume 2002-2007
Table 23 Sales of Beer by Subsector: Total Value 2002-2007
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2002-2007
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2002-2007
Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 31 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 32 Beer Exports by Country of Destination: Total Value 2001-2006
Table 33 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 34 Beer Imports by Country of Origin: Total Value 2001-2006
Table 35 Company Shares of Beer by National Brand Owner 2002-2006
Table 36 Company Shares of Beer by Global Brand Owner 2002-2006
Table 37 Brand Shares of Beer 2003-2006
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 39 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012