Beer in Italy
Euromonitor International's Beer in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 78 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
On-trade Shows Some Signs of Recovery At Last
The Market’s Route Towards Premiumisation
Heineken Undisputed Leader of the Market
Supermarkets and Hypermarkets Main Distribution Formats
Beer and Spirits to Drive Market’s Growth
KEY TRENDS AND DEVELOPMENTS
Seeking a Healthy Ethical Angle for Alcoholic Drinks
Innovation – Manufacturers’ Key Strategy
Ageing of Population Leading Towards Premiumisation of the Market
Changes in Italian Consumers Lifestyles
Italian Teenagers Welcome Binge Drinking
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 5 Selling Margin of a Typical Imported Wine Brand 2007
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - ITALY
BIRRA PERONI SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Birra Peroni SpA: Key Facts
Summary 4 Birra Peroni SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Birra Peroni SpA: Competitive Position 2006
CAMPARI MILANO SPA, DAVIDE - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Campari Milano SpA: Key Facts
Summary 7 Campari Milano SpA: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 8 Campari Milano SpA, Davide: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Campari Milano SpA, Davide: Competitive Position 2006
CANTINA LA VIS E VALLE DI CEMBRA SCARL - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Cantina La Vis e Val di Cembra Scarl: Key Facts
Summary 11 Cantina La Vis e Val di Cembra Scarl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Cantina La Vis e Val di Cembra Scarl: Competitive Position 2006
CARLSBERG ITALIA SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Carlsberg Italia SpA: Key Facts
Summary 14 Carlsberg Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Carlsberg Italia SpA: Competitive Position 2006
CASA VINICOLA ZONIN SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Casa Vinicola Zonin SpA: Key Facts
Summary 17 Casa Vinicola Zonin SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Casa Vinicola Zonin SpA: Competitive Position 2006
CAVIRO - COOPERATIVE AGRICOLE VITI-FRUTTICOLTORI ITALIANI RIUNITI ORGANIZZATI SCARL - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Caviro Scarl: Key Facts
Summary 20 Caviro Scarl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Caviro Scarl: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Caviro Scarl: Competitive Position 2006
CAVIT - CANTINA VITICOLTORI, CONSORZIO CANTINE SOCIALI DEL TRENTINO SCARL - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Cavit Scarl: Key Facts
Summary 24 Cavit Scarl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Cavit Scarl: Competitive Position 2006
FLLI GANCIA & C SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Flli Gancia & C SpA: Key Facts
Summary 27 Flli Gancia & C SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Flli Gancia & C SpA: Competitive Position 2006
HEINEKEN ITALIA SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Heineken Italia SpA: Key Facts
Summary 30 Heineken Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Heineken Italia SpA: Competitive Position 2006
ILLVA SARONNO SPA - ALCOHOLIC DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Illva Saronno SpA: Key Facts
Summary 33 Illva Saronno SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 34 Illva Saronno SpA: Competitive Position 2006
BEER IN ITALY
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price Band Methodology
Summary 35 Lager by Price Band 2007
Published Data Comparisons
SECTOR DATA
Table 24 Sales of Beer by Subsector: Total Volume 2002-2007
Table 25 Sales of Beer by Subsector: Total Value 2002-2007
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 34 Beer Exports by Country of Destination: Total Value 2001-2006
Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 36 Beer Imports by Country of Origin: Total Value 2001-2006
Table 37 Company Shares of Beer by National Brand Owner 2002-2006
Table 38 Company Shares of Beer by Global Brand Owner 2002-2006
Table 39 Brand Shares of Beer 2003-2006
Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012