Beer in Japan
Euromonitor International's Beer in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 79 | Publication date: Feb 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark Beer; Lager; Lager by Origin; Low/Non- Alcohol Beer; Stout
Table of contents
BEER IN JAPAN : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2009
SECTOR DATA
Table 1 Sales of Beer by Subsector: Total Volume 2004-2009
Table 2 Sales of Beer by Subsector: Total Value 2004-2009
Table 3 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 10 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 11 Beer Exports by Country of Destination: Total Value 2003-2008
Table 12 Beer Imports by Country of Origin: Total Volume 2003-2008
Table 13 Beer Imports by Country of Origin: Total Value 2003-2008
Table 14 Company Shares of Beer by National Brand Owner 2005-2009
Table 15 Company Shares of Beer by Global Brand Owner 2005-2009
Table 16 Brand Shares of Beer 2006-2009
Table 17 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 18 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 19 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 20 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - JAPAN
ASAHI BREWERIES LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Asahi Breweries Co Ltd: Key Facts
Summary 3 Asahi Breweries Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Asahi Breweries Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Asahi Breweries Co Ltd: Competitive Position 2009
CHOYA UMESHU CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Choya Umeshu Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Choya Umeshu Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Choya Umeshu Co Ltd: Competitive Position 2009
GEKKEIKAN SAKE CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Gekkeikan Sake Co Ltd: Key Facts
Summary 10 Gekkeikan Sake Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Gekkeikan Sake Co Ltd: Competitive Position 2009
KIRIN BREWERY CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Kirin Brewery Co Ltd: Key Facts
Summary 13 Kirin Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Kirin Brewery Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Kirin Brewery Co Ltd: Competitive Position 2009
KOKUBU CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Kokubu Co Ltd: Key Facts
Summary 17 Kokubu Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Kokubu Co Ltd: Competitive Position 2009
MERCIAN CORP - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Mercian Corp: Key Facts
Summary 20 Mercian Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Mercian Corp: Competitive Position 2009
ORION BEER CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Orion Beer Co Ltd: Key Facts
Summary 23 Orion Beer Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Orion Beer Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 25 Orion Beer Co Ltd: Competitive Position 2009
SAPPORO BREWERIES LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Sapporo Breweries Ltd: Key Facts
Summary 27 Sapporo Breweries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Sapporo Breweries Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 29 Sapporo Breweries Ltd: Competitive Position 2009
SUNTORY HOLDINGS LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Suntory Ltd: Key Facts
Summary 31 Suntory Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 32 Suntory Ltd: Competitive Position 2009
TAKARA SHUZO CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Takara Shuzo Co Ltd: Key Facts
Summary 34 Takara Shuzo Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 35 Takara Shuzo Co Ltd: Competitive Position 2009
ALCOHOLIC DRINKS IN JAPAN
EXECUTIVE SUMMARY
Total value sales decline in 2009 as consumers tighten their belts
Products focusing on off-trade needs record healthy sales growth
Domestic players and multinationals seek different goals
Supermarkets/hypermarkets is the preferred channel as price concerns grow
Capturing new consumers is key in a shrinking marketplace
KEY TRENDS AND DEVELOPMENTS
Health and food safety concerns grow
Optimisation of pack sizes
Educating consumers ‘how’ to drink
Multinationals increase their presence in Japan
Specialists exposed to further contractions
Summary 36 Leading Specialist Retailers 2008
Mergers and acquisitions focus on overseas expansion
Summary 37 Speculated Merger and Acquisition Activity 2009-2010
LEGISLATION
TAXATION AND DUTY LEVIES
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 23 Selling Margin of a Typical Beer Brand 2009
Table 24 Selling Margin of a Typical Wine Brand 2009
Table 25 Selling Margin of a Typical Spirits Brand 2009
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 27 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 28 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 29 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 30 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 31 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 32 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 34 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 37 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 38 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 39 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 40 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 41 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 38 Research Sources