Beer
Alcoholic Drinks > Beer

Beer in Malaysia

Malaysia

Euromonitor International's Beer in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 57  |  Publication date: Jan 2008
Cost: 
GBP450.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout

Table of contents

ALCOHOLIC DRINKS IN MALAYSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks market returns to positive performance in 2007

Rising health trend leads to wine’s strong showing

Beer players still dominate alcoholic drinks market

More positive outlook for the industry

KEY TRENDS AND DEVELOPMENTS

Less harmful excise tax hike and security ink introduction boost sales

Flavour innovations become more popular thanks to younger drinkers

Increased consumer sophistication leads to trading up

Female drinkers with higher disposable income become more prominent

Fortified products grow in visibility to address growing health awareness

Specialist retailers

Summary 1 Leading Specialist Retailers 2007

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Beer Brand 2007 – Carlsberg

Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Lindemans Cawarra

Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Joker 10

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – Chivas Regal 12 YO

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - MALAYSIA

DUNCAN GILBEY (M) SDN BHD - ALCOHOLIC DRINKS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Duncan Gilbey (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 4 Duncan Gilbey (M) Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Duncan Gilbey (M) Sdn Bhd: Competitive Position 2006

LUEN HENG AGENCY SDN BHD - ALCOHOLIC DRINKS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Luen Heng Agency Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Luen Heng Agency Sdn Bhd: Competitive Position 2006

MUIHUA SDN BHD - ALCOHOLIC DRINKS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Muihua Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Muihua Sdn Bhd: Competitive Position 2006

SUB ZERO SDN BHD - ALCOHOLIC DRINKS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Sub Zero Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Sub Zero Sdn Bhd: Competitive Position 2006

WINEPAK CORP SDN BHD - ALCOHOLIC DRINKS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Winepak Corp (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 13 Winepak Corp (M) Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 14 Winepak Corp Sdn Bhd: Competitive Position 2006

BEER IN MALAYSIA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager price band methodology

Summary 15 Lager by Price Band 2007

Published data comparisons

SECTOR DATA

Table 23 Sales of Beer by Subsector: Total Volume 2002-2007

Table 24 Sales of Beer by Subsector: Total Value 2002-2007

Table 25 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 30 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 31 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 32 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 33 Beer Exports by Country of Destination: Total Value 2001-2006

Table 34 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 35 Beer Imports by Country of Origin: Total Value 2001-2006

Table 36 Company Shares of Beer by National Brand Owner 2002-2006

Table 37 Company Shares of Beer by Global Brand Owner 2002-2006

Table 38 Brand Shares of Beer 2003-2006

Table 39 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 40 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 41 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 42 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

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