Beer in New Zealand
Euromonitor International's Beer in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 64 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non- alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
RTDs boosts volume growth while trading up feeds value growth
Beer and wine perform well, but spirits suffers from competition with RTDs
Competitive landscape set for changes, new entrants
Grocery retailers take a larger role in alcoholic drinks retail distribution
Economic uncertainty takes a toll on spirits and on-trade sales
KEY TRENDS AND DEVELOPMENTS
New Zealand capitalises on its clean, green image
Economic conditions threaten to curtail premiumisation
Companies seek ways to encourage growth and responsible drinking
Leading companies look to acquisitions to cut costs and boost growth
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Beer Brand 2008 - Export Gold 1
Table 4 Selling Margin of a Typical Domestic Wine Brand 2008 - Montana 1
Table 5 Selling Margin of a Typical Imported Wine Brand 2008 - Jacob's Creek 1
Table 6 Selling Margin of a Typical Domestic Spirit Brand 2008 - 42 Below 1
Table 7 Selling Margin of a Typical Imported Spirit Brand 2008 - Jim Beam 1
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
42 BELOW LTD - ALCOHOLIC DRINKS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Table 24 Summary1 Below Ltd: Key Facts
Table 25 Summary2 Below Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Table 26 Summary3 Below Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Table 27 Summary4 Below Ltd: Competitive Position 2007
DB BREWERIES LTD - ALCOHOLIC DRINKS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 DB Breweries Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 DB Breweries Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 DB Breweries Ltd: Competitive Position 2007
DELEGAT'S GROUP LTD - ALCOHOLIC DRINKS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Delegat’s Group Ltd: Key Facts
Summary 8 Delegat’s Group Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Delegat’s Group Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
INDEPENDENT LIQUOR (NZ) LTD - ALCOHOLIC DRINKS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Independent Liquor (NZ) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Independent Liquor (NZ) Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Independent Liquor (NZ) Ltd: Competitive Position 2007
LION NATHAN LTD - ALCOHOLIC DRINKS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Lion Nathan Ltd: Key Facts
Summary 14 Lion Nathan Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Lion Nathan Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Lion Nathan Ltd: Competitive Position 2007
BEER IN NEW ZEALAND
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 17 Lager by Price Band 2008
SECTOR DATA
Table 28 Sales of Beer by Subsector: Total Volume 2003-2008
Table 29 Sales of Beer by Subsector: Total Value 2003-2008
Table 30 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 31 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 32 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 33 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 34 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 35 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 36 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 37 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 38 Beer Exports by Country of Destination: Total Value 2002-2007
Table 39 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 40 Beer Imports by Country of Origin: Total Value 2002-2007
Table 41 Company Shares of Beer by National Brand Owner 2003-2007
Table 42 Company Shares of Beer by Global Brand Owner 2003-2007
Table 43 Brand Shares of Beer 2004-2007
Table 44 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 45 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 46 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 47 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013