Beer in Norway
Euromonitor International's Beer in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 73 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN NORWAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks sales still growing
Low-carb products enjoy success in the Norwegian market
Domestic companies the major players
Weather and seasons important for sales
High purchasing power among Norwegians
KEY TRENDS AND DEVELOPMENTS
New drinking patterns
Premium segments growing
Growing economy resulting in higher spending
Low-carb products on a growth path
Weather- and season-dependent sales in Norway
Specialist Retailers
Summary 1 Leading Specialist Retailer 2006
Table 1 Top 10 Suppliers to Vinmonopolet, by Volume 2004-2006
Table 2 Number of Vinmonopolet Outlets 2002-2006
Table 3 Lines Stocked by Vinmonopolet 2002-2006
Table 4 Leading Vinmonopolet Outlets 2004-2006
Local Beer Monopolies
Table 5 Councils with beer monopolies and their public support, 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 6 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 7 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 8 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 9 Selling Margin of a Typical Imported Beer Brand 2007
Table 10 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 11 Selling Margin of a Typical Imported Wine Brand 2007
Table 12 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 13 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 15 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 16 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 17 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 18 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 19 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 20 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 21 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 22 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 23 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 24 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 25 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 26 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 27 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 28 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 29 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 3 Research Sources
LOCAL COMPANY PROFILES - NORWAY
ARCUS AS - ALCOHOLIC DRINKS - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Arcus AS: Key Facts
Summary 5 Arcus AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Arcus AS: Competitive Position 2006
GRANS BRYGGERI AS - ALCOHOLIC DRINKS - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Grans Bryggeri AS: Key Facts
Summary 8 Grans Bryggeri AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Grans Bryggeri AS: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 10 Grans Bryggeri AS: Competitive Position 2006
HANSA BORG BRYGGERIER ASA - ALCOHOLIC DRINKS - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Hansa Borg Bryggerier ASA: Key Facts
Summary 12 Hansa Borg Bryggerier ASA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Hansa Borg Bryggerier ASA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 14 Hansa Borg Bryggerier ASA: Competitive Position 2006
MACKS ØLBRYGGERI AS - ALCOHOLIC DRINKS - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Macks Ølbryggeri AS: Key Facts
Summary 16 Macks Ølbryggeri AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Macks Ølbryggeri AS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 18 Macks Ølbryggeri AS: Competitive Position 2006
RINGNES AS - ALCOHOLIC DRINKS - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Ringnes AS: Key Facts
Summary 20 Ringnes AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Ringnes AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Ringnes AS: Competitive Position 2006
BEER IN NORWAY
HEADLINES
TRENDS
Production, Imports and Exports
Table 30 Number of Breweries 2002-2007
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price Band Methodology
Summary 23 Lager by Price Band 2007
Published Data Comparisons
SECTOR DATA
Table 31 Sales of Beer by Subsector: Total Volume 2002-2007
Table 32 Sales of Beer by Subsector: Total Value 2002-2007
Table 33 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 34 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 35 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 36 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 37 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 38 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 39 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 40 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 41 Beer Exports by Country of Destination: Total Value 2001-2006
Table 42 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 43 Beer Imports by Country of Origin: Total Value 2001-2006
Table 44 Company Shares of Beer by National Brand Owner 2002-2006
Table 45 Company Shares of Beer by Global Brand Owner 2002-2006
Table 46 Brand Shares of Beer 2003-2006
Table 47 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 48 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 49 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 50 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012