Beer in Poland
Euromonitor International's Beer in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Rise in sales on the back of instable behaviour
Poles desire for more
Multinationals in the lead
Independent food stores still strong
Growth expected over forecast period
KEY TRENDS AND DEVELOPMENTS
Aspiring for more
Increasing emigration produces contrasting effects
Low urbanisation levels limit the expansion of on-trade
Increasing retail and warehouses consolidation
Multinationals gaining share
Specialist retailers
Summary 1 Leading Specialist Retailers 2006
Market merger and acquisition activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007- Tyskie Gronie
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Jacobs Creek
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007- Absolwent
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – Smirnoff
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 3 Research Sources
LOCAL COMPANY PROFILES - POLAND
DEBOWA POLSKA SPJ - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Debowa Polska Spj: Key Facts
Summary 5 Debowa Polska Spj: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Debowa Polska Spj: Competitive Position 2006
POLMOS BIALYSTOK SA - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Polmos Bialystok SA: Key Facts
Summary 8 Polmos Bialystok SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Polmos Bialystok SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Polmos Bialystok: Competitive Position 2006
POLMOS LUBLIN SA - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Polmos Lublin SA: Key Facts
Summary 12 Polmos Lublin SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Polmos Lublin SA: Competitive Position 2006
SOBIESKI SP ZOO - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sobieski Sp zoo: Key Facts
Summary 15 Sobieski Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sobieski Sp zoo: Competitive Position 2006
VIAGUARA SP ZOO - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Viaguara Sp zoo: Key Facts
Summary 18 Viaguara Sp zoo: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
BEER IN POLAND
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price band methodology
Summary 19 Lager by Price Band 2007
Published data comparisons
SECTOR DATA
Table 23 Sales of Beer by Subsector: Total Volume 2002-2007
Table 24 Sales of Beer by Subsector: Total Value 2002-2007
Table 25 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 26 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 27 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 30 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 31 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 32 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 33 Beer Exports by Country of Destination: Total Value 2001-2006
Table 34 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 35 Beer Imports by Country of Origin: Total Value 2001-2006
Table 36 Company Shares of Beer by National Brand Owner 2002-2006
Table 37 Company Shares of Beer by Global Brand Owner 2002-2006
Table 38 Brand Shares of Beer 2003-2006
Table 39 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 40 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 41 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 42 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012