Beer in Romania
Euromonitor International's Beer in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 65 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non- alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Excellent Growth Supported by Higher Available Incomes
Value Dynamics Stimulated by the Devaluation of the Ron
Multinationals and Beer are Responsible for the Positive Performance
Strong Dynamics for Large Retailers but Independent Small Grocers Dominate
Changing Lifestyles will Stimulate Forecast Growth
KEY TRENDS AND DEVELOPMENTS
Improved Purchasing Power Leads to Changes in Lifestyle
Expansion of Multinational Retailers Fuels the Positive Performance
Manufacturer Brands Retain Consumer Interest
Rural Areas Offer Significant Growth Potential for Bottled Alcoholic Drinks
EU Membership Intensifies Competition
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Imported Beer Brand 2008
Table 5 Selling Margin of a Typical Domestically Produced Wine Brand 2008
Table 6 Selling Margin of a Typical Imported Wine Brand 2008
Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
Table 8 Selling Margin of a Typical Imported Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 10 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 18 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 19 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 20 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
ALEXANDRION GROUP ROMANIA SRL - ALCOHOLIC DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Alexandrion Group Romania SRL: Key Facts
Summary 5 Alexandrion Group Romania SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Alexandrion Group Romania SRL: Competitive Position 2007
BERE AZUGA SA - ALCOHOLIC DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Bere Azuga SA: Key Facts
Summary 8 Bere Azuga SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Bere Azuga SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Bere Azuga SA: Competitive Position 2007
EUROPEAN FOOD SA - ALCOHOLIC DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 European Food SA: Key Facts
Summary 12 European Food SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 European Food SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 European Food SA: Competitive Position 2007
MURFATLAR ROMANIA SA - ALCOHOLIC DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Murfatlar Romania SA: Key Facts
Summary 16 Murfatlar Romania SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Murfatlar Romania SA: Competitive Position 2007
PRODAL '94 SRL - ALCOHOLIC DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Prodal ’94 SRL: Key Facts
Summary 19 Prodal ’94 SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Prodal ’94 SRL: Competitive Position 2007
BEER IN ROMANIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price Band Methodology
Summary 21 Lager by Price Band 2008
Published Data Comparisons
SECTOR DATA
Table 25 Sales of Beer by Subsector: Total Volume 2003-2008
Table 26 Sales of Beer by Subsector: Total Value 2003-2008
Table 27 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 28 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 30 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 32 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 33 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 34 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 35 Beer Exports by Country of Destination: Total Value 2002-2007
Table 36 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 37 Beer Imports by Country of Origin: Total Value 2002-2007
Table 38 Company Shares of Beer by National Brand Owner 2003-2007
Table 39 Company Shares of Beer by Global Brand Owner 2003-2007
Table 40 Brand Shares of Beer 2004-2007
Table 41 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 42 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 43 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 44 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013