Beer in South Africa
Euromonitor International's Beer in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Premiumisation puts value ahead of volume
Aspirant middle income consumers continue to dictate to manufacturers
Manufacturers focus on top brands
Supermarket-affiliated specialists gain ground
Economic slowdown will limit growth going forward
KEY TRENDS AND DEVELOPMENTS
Black mid-income group continues to spur growth
South Africans seek out premium brands for image and quality
Consumers following global trends
Polarisation bodes well for private label development
Spectre of a marketing black-out is not top of mind for manufacturers
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – The South African Breweries Ltd’s Carling Black Label
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Distell Group Ltd’s Nederburg
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Edward Snell & Co’s Moët & Chandon
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Distell Group Ltd’s Klipdrift
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 – Brandhouse’s Smirnoff
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
BRANDHOUSE - ALCOHOLIC DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Brandhouse: Key Facts
Summary 4 Brandhouse: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Brandhouse: Competitive Position 2006
DGB (PTY) LTD - ALCOHOLIC DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 DGB (Pty) Ltd: Key Facts
Summary 7 DGB (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 DGB (Pty) Ltd: Competitive Position 2006
HALEWOOD INTERNATIONAL LTD - ALCOHOLIC DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Halewood International Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Halewood International Ltd: Competitive Position 2006
NMK PREMIUM GLOBAL BRANDS PTY LTD - ALCOHOLIC DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 NMK Premium Global Brands Pty Ltd: Key Facts
Summary 12 NMK Premium Global Brands Pty Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 NMK Premium Global Brands Pty Ltd: Competitive Position 2006
THE COMPANY OF WINE PEOPLE (PTY) LTD - ALCOHOLIC DRINKS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 The Company of Wine People (PTY) LTD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 The Company of Wine People (Pty) Ltd: Competitive Position 2006
BEER IN SOUTH AFRICA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 16 Lager by Price Band 2007 (off-trade)
SECTOR DATA
Table 24 Sales of Beer by Subsector: Total Volume 2002-2007
Table 25 Sales of Beer by Subsector: Total Value 2002-2007
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 34 Beer Exports by Country of Destination: Total Value 2001-2006
Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 36 Beer Imports by Country of Origin: Total Value 2001-2006
Table 37 Company Shares of Beer by National Brand Owner 2002-2006
Table 38 Company Shares of Beer by Global Brand Owner 2002-2006
Table 39 Brand Shares of Beer 2003-2006
Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012