Beer in South Korea
Euromonitor International's Beer in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 63 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Non-/low-alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Moderate volume growth in 2006
Wellbeing trend changes the drinking culture
Polarised consumer preference
New products lead to increasing competition
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Wellbeing trends change drinking culture
Polarised consumer preference prevails
Competition increases in light of economic downturn
Off-trade volume sales benefit from attractive pricing and packaging innovation
Modern lifestyles bring more occasions on which to consume alcoholic drinks
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 5 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
APPENDIX
Legislation
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2006
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2006
Table 19 Selling Margin of a Typical Beer Brand 2005
Table 20 Selling Margin of a Typical Wine Brand 2005
Table 21 Selling Margin of a Typical Spirits Brand 2005
Operating Environment
Price Band Methodology
Summary 2 Lager by Price Band 2006
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - SOUTH KOREA
BOHAE BREWERY CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Bohae Brewery Co Ltd: Key Facts
Summary 4 Bohae Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Bohae Brewery Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 6 Bohae Brewery Co Ltd: Competitive Position 2005
DAESUN DISTILLING CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Daesun Distilling Co Ltd: Key Facts
Summary 8 Daesun Distilling Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Daesun Distilling Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 10 Daesun Distilling Co Ltd: Competitive Position 2005
HITE BREWERY CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Hite Brewery Co Ltd: Key Facts
Summary 12 Hite Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Hite Brewery Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 14 Hite Brewery Co Ltd: Competitive Position 2005
KUMBOKJU CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Kumbokju Co Ltd: Key Facts
Summary 16 Kumbokju Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Kumbokju Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 18 Kumbokju Co Ltd: Competitive Position 2005
MUHAK CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Muhak Co Ltd: Key Facts
Summary 20 Muhak Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Muhak Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 22 Muhak Co Ltd: Competitive Position 2005
BEER IN SOUTH KOREA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Beer by Subsector: Total Volume 2001-2006
Table 23 Sales of Beer by Subsector: Total Value 2001-2006
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2001-2006
Table 25 Sales of Beer by Subsector: % Total Value Growth 2001-2006
Table 26 On-trade vs Off-trade Sales of Beer: Volume 2001-2006
Table 27 On-trade vs Off-trade Sales of Beer: Value 2001-2006
Table 28 On-trade vs Off-trade Sales of Beer: % Volume Growth 2001-2006
Table 29 On-trade vs Off-trade Sales of Beer: % Value Growth 2001-2006
Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2005
Table 31 Beer Exports by Country of Destination: Total Volume 2001-2005
Table 32 Beer Exports by Country of Destination: Total Value 2001-2005
Table 33 Beer Imports by Country of Origin: Total Volume 2001-2005
Table 34 Beer Imports by Country of Origin: Total Value 2001-2005
Table 35 Company Shares of Beer by National Brand Owner 2001-2005
Table 36 Company Shares of Beer by Global Brand Owner 2001-2005
Table 37 Brand Shares of Beer 2002-2005
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2006-2011
Table 39 Forecast Sales of Beer by Subsector: Total Value 2006-2011
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2006-2011
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2006-2011