Beer in Taiwan
Euromonitor International's Beer in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks market sees drop in total value sales
New target segments stimulate growth
Specialists threatened by growing power of other retailers
Gift sets important to sustaining sales
Alcoholic Drinks expect to perform favourably in the forecast period
KEY TRENDS AND DEVELOPMENTS
Lower drinking age to drive marketing theme
Increasing presence of premium products
Companies identify females as potential targets for development
Manufacturers changed strategy to push sales during prolonged summer season
New format straddles on- and off-trade channels
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007
Table 4 Selling Margin of a Typical Wine Brand 2007
Table 5 Selling Margin of a Typical Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
KINMEN KAOLIANG LIQUOR INC - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
Key Facts
Summary 3 Kinmen Kaoliang Liquor Inc: Key Facts
Summary 4 Kinmen Kaoliang: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Kinmen Kaoliang Liquor Inc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Kinmen Kaoliang Liquor Inc: Competitive Position 2006
RTC HAVEN INTERNATIONAL CORP - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 RTC Haven International Corp: Key Facts
Summary 8 RTC Haven International Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 RTC Haven International Corp: Competitive Position 2006
SERGIO VALENTE INC - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sergio Valente Ltd: Key Facts
Summary 11 Sergio Valente Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Sergio Valente Ltd: Competitive Position 2006
TAIWAN TOBACCO & LIQUOR CORP - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 14 Taiwan Tobacco & Liquor Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Taiwan Tobacco & Liquor Corp: Production Statistics 2006
Summary 16 Taiwan Tobacco & Liquor Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Taiwan Tobacco & Liquor Corp: Competitive Position 2006
UIES - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 18 UIES: Key Facts
Summary 19 UIES: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 20 UIES: Competitive Position 2006
BEER IN TAIWAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price band methodology
Summary 21 Lager by Price Band 2007
SECTOR DATA
Table 22 Sales of Beer by Subsector: Total Volume 2002-2007
Table 23 Sales of Beer by Subsector: Total Value 2002-2007
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 26 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 27 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 31 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 32 Beer Exports by Country of Destination: Total Value 2001-2006
Table 33 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 34 Beer Imports by Country of Origin: Total Value 2001-2006
Table 35 Company Shares of Beer by National Brand Owner 2002-2006
Table 36 Company Shares of Beer by Global Brand Owner 2002-2006
Table 37 Brand Shares of Beer 2003-2006
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 39 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012