Beer in Thailand
Euromonitor International's Beer in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 64 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non- alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Moderate growth due to economic recession
Key players expand product portfolios across price points
More intense competition with strong effort put into developing demand
On-trade channel continues its dominance
Forecast period performance constrained
KEY TRENDS AND DEVELOPMENTS
Poor economic outlook impacts alcoholic drinks sales
Travel and tourism supports performance of alcoholic drinks
Thai consumers become more sophisticated when going for a choice
Increase in drinkers despite growing health and wellness trend
Manufacturers focus on proactive marketing
Specialist retailers
Summary 1 Leading Specialist Retailers 2007
Market merger and acquisition activity
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
Trends
Competitive landscape
Prospects
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 - Leo
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008 – Monsoon Valley
Table 5 Selling Margin of a Typical Imported Wine Brand 2008 – Jacob’s Creek
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Ruang Kao
Table 7 Selling Margin of a Typical Imported Spirits Brand 2008 – 100 Pipers
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - THAILAND
BOON RAWD BREWERY CO LTD - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Boon Rawd Brewery Co Ltd: Key Facts
Summary 4 Singha Corp Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Singha Corp Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Boon Rawd Brewery Co Ltd: Competitive Position 2007
CHATEAU DE LOEI CO LTD - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Chateau de Loei Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Chateau de Loei Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
GRANMONTE CO LTD - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Granmonte Co Ltd: Key Facts
Summary 10 Granmonte Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Granmonte Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Granmonte Co Ltd: Competitive Position 2007
SIAM WINERY CO LTD - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Siam Winery Co Ltd: Key Facts
Summary 14 Siam Winery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Siam Winery Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Siam Winery Co Ltd: Competitive Position 2007
THAI ASIA PACIFIC BREWERY CO LTD - ALCOHOLIC DRINKS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Thai Asia Pacific Brewery Co Ltd: Key Facts
Summary 18 Thai Asia Pacific Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 20 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2007
BEER IN THAILAND
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 21 Lager by Price Band 2008
Published data comparisons
SECTOR DATA
Table 24 Sales of Beer by Subsector: Total Volume 2003-2008
Table 25 Sales of Beer by Subsector: Total Value 2003-2008
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 27 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 32 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 33 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 34 Beer Exports by Country of Destination: Total Value 2002-2007
Table 35 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 36 Beer Imports by Country of Origin: Total Value 2002-2007
Table 37 Company Shares of Beer by National Brand Owner 2003-2007
Table 38 Company Shares of Beer by Global Brand Owner 2003-2007
Table 39 Brand Shares of Beer 2004-2007
Table 40 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 41 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013