Beer in Vietnam
Euromonitor International's Beer in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout
Table of contents
ALCOHOLIC DRINKS IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
2007 shows continued strong performance for AD
Beer surges ahead while others are outstripped in 2007
SABECO retains top rank
On-trade still seen as key channel
Alcoholic drinks still see bright future
KEY TRENDS AND DEVELOPMENTS
Expanding consumer base and growing disposable income is a core driver
Westernisation keeps growing
Multinationals establish stronger presence
Stricter legislation enforced as consumption rises
Younger drinkers form core consumer group
Global integration leads alcoholic drinks industry to stiffer competition
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007 – Saigon
Table 4 Selling Margin of a Typical Domestic Wine Brand 2007 – Dalat
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Jacob’s Creek
Table 6 Selling Margin of a Typical Domestic Spirits Brand 2007 – Hanoi Lua Moi
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 – Smirnoff Red
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
HANOI BREWERY CO - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Hanoi Brewery Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 4 Hanoi Brewery Co: Production Capacity Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Hanoi Brewery Co: Competitive Position 2006
HANOI LIQUOR CO LTD - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hanoi Liquor Co: Key Facts
Summary 7 Hanoi Liquor Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Hanoi Liquor Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Hanoi Liquor Co: Competitive Position 2006
LAMDONG FOODSTUFFS JSC (LADOFOODS) - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 LamDong Foodstuffs JSC: Key Facts
Summary 11 LamDong Foodstuffs JSC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 LamDong Foodstuffs JSC: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 LamDong Foodstuffs JSC: Competitive Position 2006
SAIGON BREWERY CO (SABECO) - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Saigon Brewery Co: Key Facts
Summary 15 Saigon Brewery Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Saigon Brewery Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Saigon Brewery Co: Competitive Position 2006
THANG LONG LIQUOR CO - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Thang Long Liquor Co: Key Facts
Summary 19 Thang Long Liquor Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Thang Long Liquor Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Thang Long Liquor Co: Competitive Position 2006
BEER IN VIETNAM
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price Band Methodology
Summary 22 Lager by Price Band 2007
SECTOR DATA
Table 24 Sales of Beer by Subsector: Total Volume 2002-2007
Table 25 Sales of Beer by Subsector: Total Value 2002-2007
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Company Shares of Beer by National Brand Owner 2002-2006
Table 33 Company Shares of Beer by Global Brand Owner 2002-2006
Table 34 Brand Shares of Beer 2003-2006
Table 35 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 36 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 37 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 38 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012