Beer in the US
Euromonitor International's Beer in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 68 | Publication date: Dec 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dark Beer; Lager; Lager by Origin; Low/Non- Alcohol Beer; Stout
Table of contents
BEER IN THE US : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2009
SECTOR DATA
Table 1 Sales of Beer by Subsector: Total Volume 2004-2009
Table 2 Sales of Beer by Subsector: Total Value 2004-2009
Table 3 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 10 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 11 Beer Exports by Country of Destination: Total Value 2003-2008
Table 12 Beer Imports by Country of Origin: Total Volume 2003-2008
Table 13 Beer Imports by Country of Origin: Total Value 2003-2008
Table 14 Company Shares of Beer by National Brand Owner 2005-2009
Table 15 Company Shares of Beer by Global Brand Owner 2005-2009
Table 16 Brand Shares of Beer 2006-2009
Table 17 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 18 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 19 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 20 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - USA
ANHEUSER-BUSCH INBEV NV - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Anheuser-Busch InBev NV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Anheuser-Busch InBev NV: Competitive Position 2009
BOSTON BEER CO INC, THE - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Boston Beer Co Inc, The: Key Facts
Summary 5 Boston Beer Co Inc, The: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Boston Beer Co Inc, The: Competitive Position 2009
CROWN IMPORTS LLC - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Crown Imports LLC: Key Facts
Summary 8 Crown Imports LLC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Crown Imports LLC: Competitive Position 2009
HEINEKEN USA INC - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Heineken USA Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Heineken USA Inc: Competitive Position 2009
MILLERCOORS LLC - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 MillerCoors LLC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 MillerCoors LLC: Competitive Position 2009
NEW BELGIUM BREWING CO - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 New Belgium Brewing Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 New Belgium Brewing Co: Competitive Position 2009
PABST BREWING CO - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Pabst Brewing Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Pabst Brewing Co: Competitive Position 2009
SAZERAC CO - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Sazerac Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Sazerac Co: Competitive Position 2009
WINE GROUP INC, THE - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 The Wine Group Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 The Wine Group Inc: Competitive Position 2009
YUENGLING BREWERY - ALCOHOLIC DRINKS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Yuengling Brewery: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 Yuengling Brewery: Competitive Position 2009
ALCOHOLIC DRINKS IN THE US
EXECUTIVE SUMMARY
US economic slowdown halts the trading-up trend
As on-trade sales falter, off-trade picks up the slack
Mergers and acquisitions shake-up the US alcoholic drinks industry
Distribution remains tied to archaic post-Prohibition regulations
Premium alcoholic drinks are expected to drive industry growth
KEY TRENDS AND DEVELOPMENTS
Economic slowdown rattles the US alcoholic drinks industry
The off-trade channel comes to the rescue as on-trade sales falter
Generation Y grows up
Packaging emerges as a point of differentiation
Specialist Retailers
Market Merger and Acquisition Activity
Summary 24 Merger and Acquisition Activity 2008-2009
Summary 25 Speculated Merger and Acquisition Activity 2009-2010
LEGISLATION
Table 21 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 24 Selling Margin of a Typical Beer Brand 2009
Table 25 Selling Margin of a Typical Wine Brand 2009
Table 26 Selling Margin of a Typical Spirits Brand 2009
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 28 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 29 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 30 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 31 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 32 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 34 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 35 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 38 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 39 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 40 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 41 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 42 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 26 Research Sources