Beiersdorf AG
Euromonitor International's company profile, Beiersdorf AG offers detailed strategic analysis of the company's business, examining its performance in the cosmetics and toiletries market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 15 | Publication date: Jun 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE COSMETICS AND TOILETRIES BUSINESS
Table 1 Beiersdorf AG: World Sector Sales Performance 2006
Table 2 Beiersdorf AG: Cosmetics and Toiletries Regional Sales Performance 2006
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
OPERATIONAL AND DISTRIBUTION STRATEGIES
OWNERSHIP EVENTS
Summary 1 Beiersdorf AG: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
COSMETICS AND TOILETRIES MARKET ASSESSMENT
SKIN CARE
Competitive landscape
Prospects
DEODORANTS
Competitive landscape
Prospects
MEN'S GROOMING PRODUCTS
Competitive landscape
Prospects
SUN CARE
Competitive landscape
Prospects
BATH AND SHOWER PRODUCTS
Competitive landscape
Prospects
COLOUR COSMETICS
Competitive landscape
Prospects
HAIR CARE
Competitive landscape
Prospects
BABY CARE
Competitive landscape
Prospects
FRAGRANCES
Competitive landscape
Prospects
DEPILATORIES
Competitive landscape
Prospects
Table 3 Beiersdorf AG: World Shares & Rankings in Cosmetics and Toiletries by Sector 2005-2006
Table 4 Beiersdorf AG: World and Regional Shares in Cosmetics and Toiletries by Sector 2006
BRAND ASSESSMENT
BRAND STRATEGY
NIVEA
LA PRAIRIE
Table 5 Beiersdorf AG: Nivea – Overall Brand Shares in Cosmetics and Toiletries by Sector 2005-2006
Table 6 Beiersdorf AG: Nivea Regional Shares in Cosmetics and Toiletries by Sector 2006
Table 7 Beiersdorf AG: : La Prairie Shares in Cosmetics and Toiletries by Sector 2005-2006
Table 8 Beiersdorf AG: La Prairie Regional Shares in Cosmetics and Toiletries by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Beiersdorf AG: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Beiersdorf AG: Historical Development
Summary 3 Beiersdorf AG: Subsidiaries 2006
Summary 4 Beiersdorf AG: Cosmetics and Toiletries Brands 2006
Summary 5 Beiersdorf AG: Company Locations
Summary 6 Beiersdorf AG: Websites