Beiersdorf AG
Euromonitor International's company profile, Beiersdorf AG offers detailed strategic analysis of the company's business, examining its performance in the cosmetics and toiletries market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 1 | Publication date: Oct 2008
Table of contents
BEIERSDORF AG
STRATEGIC EVALUATION
Chart 1 Key Company Facts
Chart 2 SWOT – Beiersdorf AG
Chart 3 Regional Performance Drives Up Profit Margin
Chart 4 Key Strategic Objectives and Challenges
Chart 5 Popularity of Direct Sellers Provides Challenge in Latin America
Chart 6 Strong Competition from other Multinationals in Asia-Pacific
Chart 7 L’Oréal Poses a Threat in Skin Care in Eastern Europe
Chart 8 High Competition Characterises Western European Markets
Chart 9 Big Firms Consolidate in North American Market
COMPETITIVE POSITIONING
Chart 10 Strategic Investments Help Beat Market Growth
Chart 11 Ranking: Focus on Some Key Strategic Areas Needed
Chart 12 Acquisitions Lead to Market Consolidation
MARKET ASSESSMENT
Chart 13 Regional Comparison
Chart 14 Category Comparison
MEN'S GROOMING PRODUCTS OPPORTUNITIES
Chart 15 Regional Comparison – Men’s Grooming Products
Chart 16 Strong Coverage in Eastern Europe
Chart 17 Emerging Markets Offer Mixed Opportunities
HAIR CARE OPPORTUNITIES
Chart 18 Emerging Markets to Grow Hair Care
Chart 19 Asia-Pacific Hair Care Market Dominated by Top Companies
Chart 20 Smaller Markets and Greater Brand Variety Way Forward
SKIN CARE OPPORTUNITIES
Chart 21 Sector Comparison – Skin Care
Chart 22 Losing Share in its Main Market – Western Europe
Chart 23 Direct Sellers a Threat in Latin America
Chart 24 L’Oréal is a Threat in Eastern Europe
BRAND STRATEGY
Chart 25 Too Reliant on Nivea
Chart 26 La Prairie Too Exclusive
RECOMMENDATIONS
Chart 27 Look to Extend Brand Range and Distribution