Belgians look to slimming products to lose weight
Author: Leonie tait
Date published: 1 Aug 2005
Slimming products are recording dynamic growth in Belgium driven by consumers increasing concern with appearance and fitness, according to Euromonitor International’s new report "Health and Wellness Healthcare Products in Belgium".
Euromonitor International’s new research shows that slimming products in Belgium grew by 14% in value over 2004. Slimming tablets recorded the most dynamic growth showing a 16% value increase. Despite the impetus given by both the medical profession and government authorities to increase awareness of obesity, the main driver of growth in slimming products continues to be concerns over appearance. Most Belgians and primarily women feel that they should lose weight to look and feel better, rather than reducing the risk of obesity.
Slimming tablets show the most dynamic growth, while meal replacement products dominate sales in 2004
Arkopharma strengthened its position in the slimming products market by introducing a growing share of products aimed at women. In recent years, the company strongly focused on slimming products such as the traditional tablet brand Mincifit, the Sokoja Slimness range and other protein-based meal replacement products. The company’s most notable introduction to the market was 4.3.2.1 Slimness, launched in 2004. Made with 10 different plants, this product is aimed at burning fat, purifying and toning. Thanks to the well-established presence of Arkopharma in pharmacies, this new product immediately took the leadership in the other slimming products category.
Slimming products expected to show impressive growth between 2004-2009
Euromonitor International’s new report "Health and Wellness Healthcare Products in Belgium" offers insight into the national market for slimming products, herbal remedies and vitamins and dietary supplements. It provides retail sales data from 2002-2004, allowing you to track the development of health and wellness healthcare products and identify sectors driving growth. Key companies and brands are identified and key issues affecting the market are examined, including new product developments, legislative issues and attitudes towards health and wellness. Forecasts to 2009 illustrate how the market is set to change.